Master advanced strategies to outperform competitors and maximize your advertising ROI
So you've heard of what Amazon PPC is, and you've learned a thing or two. But if you're not satisfied, you want to know more and take your Amazon entrepreneurship to the next level. Then it's time to move beyond the basics and embrace advanced Amazon PPC tactics.
Let's start by acknowledging the reality: the competition is fierce, and if you're not using Amazon PPC ads to promote your products, you're missing out on a huge opportunity to reach potential buyers.
Reality Check: Not all Amazon PPC campaigns are created equal. If you're just starting out, you might not have the expertise to create an effective campaign that generates sales.
That's where working with an experienced Amazon PPC agency can give you a serious edge. With expert Amazon PPC management, you ensure your campaigns are structured, optimized, and scaled with precision—maximizing both reach and ROI.
Before figuring out what keywords suit your campaign best, you must first know the 3 different types of keyword indexing in Amazon PPC campaigns.
Triggers ads for any variation of the keyword, including synonyms, misspellings, and related keywords.
Triggers ads only when customers search for the exact keyword phrase or close variations.
Triggers ads for the exact phrase with additional words before or after.
Pro Tip: It's generally recommended to start with a mix of 2-3 match types to reach a wide audience while maintaining targeting control and budget efficiency.
One of the best keyword tools - it's free and easy to use!
Professional tools like Helium10's Cerebro provide advanced insights.
Negative keywords are keywords or phrases that you do not want your ads to appear for when customers search for them.
Cost Savings: Using negative keywords helps you avoid wasting money on clicks from people who aren't likely to buy your product, increasing conversion rates and ROI.
There are several goals you can achieve with Amazon PPC beyond just higher conversion rates.
Optimize for sales and revenue generation
Increase product exposure and search rankings
Build recognition and market presence
Create repeat buyers and brand advocates
There are two critical areas to optimize: your product listing and the PPC campaign itself.
Truth: No matter how strong your campaign might be, it won't mean much if the quality of your listing is lacking.
Professional product photography
Descriptive and keyword-rich
Compelling descriptions and features
Three main types of Amazon PPC campaigns, each serving different purposes:
Appear in search results and product detail pages to promote individual products.
Appear at top of search results featuring brand logo, custom headline, and up to three products.
Appear on product pages and review pages to retarget shoppers and reach new audiences.
Once you run your campaign, keep a close eye on it to ensure optimal performance. Here's your monitoring checklist:
Monitor impressions, clicks, and conversions daily or several times per week
Track spending and adjust bids to stay within budget and maximize ROI
Identify which keywords shoppers use to refine targeting and negative keywords
Assess how well ads convert shoppers into customers
Watch competitor ads to refine your strategy and stay ahead
Tweak keywords, bids, ad copy, and targeting based on performance data
Pro Tip: Regular audits by your Amazon PPC agency can uncover opportunities to reduce ACoS and scale your best-performing ad sets.
Running a successful PPC campaign takes serious dedication, effort, and calculation. Our dedicated team at AMZ OneStep handles everything including analysis, split testing, monitoring, and much more.
