There is a learning curve to selling on Amazon successfully, but once you get the hang of it, selling on Amazon can be simple and intuitive. Once you set up your seller account, you get the ball rolling by listing your products for sale in the Amazon marketplace.
If you’re an individual seller, you’ll list your products on the Amazon Marketplace one at a time. And if you’re a professional seller, you can list your products in large batches. Certain types of products, like clothing, support variations of size or colour under a single listing.
The products you sell on Amazon will fall into one of two categories: Products already listed in the Amazon Marketplace, and new products of which you will be the first or only seller.
Listing Products: Already on Amazon
If the product you’re listing is already on Amazon, you can use the stock images and descriptions available on the site. You just have to indicate how many of the products you have to sell, describe the condition of the products, and select your available shipping options.
When other sellers offering the same product run out of stock, Amazon will show your listing at the top. Remember also to try to differentiate yourself from other sellers who have listed the same product. You can offer free shipping, faster shipping, or lower prices to stand out from other sellers.
You can find “List a New Product” in your seller dashboard. Search through the product catalogue to see if Amazon already stocks the product. You’ll be asked to provide price, quantity, and shipping information. You can add one product at a time. But if you’re listing more than 50 products that are already in the Amazon catalogue, you’ll use the Excel-formatted Listings Loader to fill in and upload the UPC/EAN codes for your listed products.
Listing Products: Not Yet on Amazon
Do you design or manufacture a brand-new product that isn’t yet sold on Amazon? The great news is that you’ll definitely face less competition. The not-so-great news? Listing new products requires an Amazon Pro account and involves a few extra steps.
In order to list a new product on Amazon, you’ll need to provide:
- The UPC/EAN Number: A unique 12- or 13-digit bar code used to track products. Multiple listings from various sellers of the same product will have a single UPC/EAN number, and only one product detail listing will be created to match that unique number.
- The SKU: A unique number that you create to track each of your listings.
- The Product Title: This should describe the product as concisely as possible.
- Product Description and Bullet Points: Use the bullet points as quick descriptive text to catch the buyer’s interest. You can provide a more thorough overview of your product in the product description.
- Product Images: High-quality images are essential to selling on Amazon successfully. Amazon requires that images are at least 500 x 500 pixels on a pure white background without text or watermarks, and the product should take up at least 80% of the image area. For best results, use well-lit images of at least 1,000 x 1,000 pixels in size.
- Search Terms: For each new product that you list, Amazon gives you five fields of 50 characters each in which to list search terms.
Your product description and images are your time to shine! Make sure the description is search engine optimised and that you include high-quality product images. Once you’ve gathered your product information, you have two options for uploading new product listings:
- If you’re a seller 50 or fewer products, you can use the Seller Central Add a Product tool.
- To add multiple products not yet listed in the Amazon catalogue, you’ll:
- Go to Seller Central
- Download the Inventory File Excel template that corresponds to your primary product category
- Fill in and upload details for all of your products from one central spreadsheet.
You can also link some e-commerce apps, such as Shopify and Big Commerce with your Amazon Seller account to automatically pick up product listings.
Listings may be available to customers immediately after your upload is complete—but Amazon may take up to 24 hours to process your upload. If you don’t immediately see your new listing on the offer listing page, be patient and check back the next day for updates. If it still seems to be missing, contact Amazon through the Seller Portal, or use the FAQ to troubleshoot any upload errors.