{"id":10126,"date":"2024-12-10T19:27:28","date_gmt":"2024-12-10T19:27:28","guid":{"rendered":"http:\/\/157.245.213.31\/blog\/?p=10126"},"modified":"2025-07-11T18:14:32","modified_gmt":"2025-07-11T18:14:32","slug":"what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/","title":{"rendered":"What Is the Impact of AMC Custom Audiences on Amazon\u2019s Advertising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Amazon&#8217;s competition is sometimes quite challenging. AMC Custom Audiences is an innovative way to reach shoppers differently from other advertisers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the help of advanced data tools from Amazon Marketing Cloud, brands can do more than basic targeting. They can reach particular audience groups, resulting in smarter campaigns, more engagement, and more conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AMC&#8217;s custom audiences can now benefit from useful information, make better use of an advertisement budget, and present very relevant ads that resonate with the target audience. Let us look into this new concept changing the Amazing world of advertising in today&#8217;s article.<\/span><\/p>\n<p style=\"text-align: center;\"><em>Read More:\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/top-6-amazon-conferences-in-2025\/\">Top 6 Upcoming Amazon Conferences in 2025<\/a><\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8fd1dade28\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8fd1dade28\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#The_Way_AMC_Boosts_Advertisement_On_Amazon\" title=\"The Way AMC Boosts Advertisement On Amazon\">The Way AMC Boosts Advertisement On Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#More_Insight_about_Audiences_from_High-Definition_Data\" title=\"More Insight about Audiences from High-Definition Data\">More Insight about Audiences from High-Definition Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Consolidated_Cross-Channel_Performance_View\" title=\"Consolidated Cross-Channel Performance View\">Consolidated Cross-Channel Performance View<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Improved_Use_of_Ads\" title=\"Improved Use of Ads\">Improved Use of Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Better_Retargeting_Tactics\" title=\"Better Retargeting Tactics\">Better Retargeting Tactics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Importance_of_Ad_Tracking_Increased\" title=\"Importance of Ad Tracking Increased\">Importance of Ad Tracking Increased<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Using_AMC_Custom_Audiences_Personalized_Campaigns\" title=\"Using AMC Custom Audiences, Personalized Campaigns\u00a0\">Using AMC Custom Audiences, Personalized Campaigns\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Wasted_Ad_Spend_Reduced\" title=\"Wasted Ad Spend Reduced\">Wasted Ad Spend Reduced<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Insights_into_New-to-Brand_Metrics\" title=\"Insights into New-to-Brand Metrics\">Insights into New-to-Brand Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#_Identify_the_Target_Groups_End\" title=\"\u00a0Identify the Target Groups End\u00a0\">\u00a0Identify the Target Groups End\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#_Continued_Campaign_Optimization\" title=\"\u00a0Continued Campaign Optimization\">\u00a0Continued Campaign Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#How_AMC_Audiences_Optimize_Seasonal_Campaigns\" title=\"How AMC Audiences Optimize Seasonal Campaigns\">How AMC Audiences Optimize Seasonal Campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Key_Seasonal_Shopping_Trends_Identification\" title=\"Key Seasonal Shopping Trends Identification\">Key Seasonal Shopping Trends Identification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Audience_Segmentation_For_Seasonal_Relevance\" title=\"Audience Segmentation For Seasonal Relevance\">Audience Segmentation For Seasonal Relevance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Optimize_Campaign_Timing\" title=\"Optimize Campaign Timing\">Optimize Campaign Timing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Multichannel_Retargeting_for_Seasonal_Shoppers\" title=\"Multichannel Retargeting for Seasonal Shoppers\">Multichannel Retargeting for Seasonal Shoppers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#_Getting_Even_More_New_Customers\" title=\"\u00a0Getting Even More New Customers\">\u00a0Getting Even More New Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Scalable_Campaigns_With_Data-Driven_Budget_Allocation\" title=\"Scalable Campaigns With Data-Driven Budget Allocation\">Scalable Campaigns With Data-Driven Budget Allocation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Cross-Channel_Performance_Analysis\" title=\"Cross-Channel Performance Analysis\u00a0\">Cross-Channel Performance Analysis\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#_Seasonal_Plans_Check_With_AMC_Ideas\" title=\"\u00a0Seasonal Plans Check With AMC Ideas\">\u00a0Seasonal Plans Check With AMC Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Leveraging_Postseason_Opportunities\" title=\"Leveraging Postseason Opportunities\u00a0\">Leveraging Postseason Opportunities\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Replace_Amazon_DSP_with_AMC_Custom_Audience_Insights\" title=\"Replace Amazon DSP with AMC Custom Audience Insights\">Replace Amazon DSP with AMC Custom Audience Insights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Opening_Advanced_Audiences_Information\" title=\"Opening Advanced Audiences Information\">Opening Advanced Audiences Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Targeting_Precision_Improvements\" title=\"Targeting Precision Improvements\">Targeting Precision Improvements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Improve_Lookalike_Audience_Strategy\" title=\"Improve Lookalike Audience Strategy\">Improve Lookalike Audience Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Optimizing_Ad_Creative_Performance\" title=\"Optimizing Ad Creative Performance\">Optimizing Ad Creative Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Attribution_Tracking_Across_the_Funnel\" title=\"Attribution Tracking Across the Funnel\">Attribution Tracking Across the Funnel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Driving_Prime_Day_Deals_Awareness_Using_AMC_Segmentation\" title=\"Driving Prime Day Deals Awareness Using AMC Segmentation\">Driving Prime Day Deals Awareness Using AMC Segmentation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Re-activate_Inactive_Customers_with_Targeted_Prime_Day_Offers\" title=\"Re-activate Inactive Customers with Targeted Prime Day Offers\">Re-activate Inactive Customers with Targeted Prime Day Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Highlight_Time-Sensitive_Offers_Using_Urgency_Segmentation\" title=\"Highlight Time-Sensitive Offers Using Urgency Segmentation\">Highlight Time-Sensitive Offers Using Urgency Segmentation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Leverage_Historical_Purchase_Data_for_Segmentation\" title=\"Leverage Historical Purchase Data for Segmentation\">Leverage Historical Purchase Data for Segmentation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Segment_by_Shopping_Frequency_Target_High-Frequency_Shopper_Groups\" title=\"Segment by Shopping Frequency Target High-Frequency Shopper Groups\">Segment by Shopping Frequency Target High-Frequency Shopper Groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Segment_by_Device_Type_to_Optimize_for_Mobile_Shoppers\" title=\"Segment by Device Type to Optimize for Mobile Shoppers\">Segment by Device Type to Optimize for Mobile Shoppers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Geo-Targeting_for_Awareness_in_Relevant_Locations\" title=\"Geo-Targeting for Awareness in Relevant Locations\">Geo-Targeting for Awareness in Relevant Locations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.amzonestep.com\/blog\/what-is-the-impact-of-amc-custom-audiences-on-amazons-advertising\/#Capitalize_on_Previous_Prime_Day_Shoppers\" title=\"Capitalize on Previous Prime Day Shoppers\">Capitalize on Previous Prime Day Shoppers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"The_Way_AMC_Boosts_Advertisement_On_Amazon\"><\/span><span style=\"font-weight: 400;\">The Way AMC Boosts Advertisement On Amazon<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-9749 aligncenter\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/dl.beatsnoop.com-thumb-Zx0nVmQrtG-300x200.jpg\" alt=\"The Way AMC Boosts Advertisement On Amazon\" width=\"725\" height=\"483\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For an <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> seller, especially for one who wants to make the business profitable, advertising is important for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Amazon Marketing Cloud is a data usage tool that helps sellers know how their ads are doing and how people behave. AMC is much more than just an analytics tool; it greatly helps make campaigns better and more effective. Let&#8217;s dive into real examples and strategies of how AMC improves ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_Insight_about_Audiences_from_High-Definition_Data\"><\/span><span style=\"font-weight: 400;\">More Insight about Audiences from High-Definition Data<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AMC provides nearly all the information sellers need except for simple numbers such as impressions and clicks. The data is from several sources that give an all-round picture of what the audience is doing. With full understanding, sellers create campaigns that work better and connect more with the audience.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> seller selling expensive skincare items will learn from AMC that their customers are mostly professionals who shop after work. So they can plan ads to be aired on the busiest evenings to get more engagement and sales.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consolidated_Cross-Channel_Performance_View\"><\/span><span style=\"font-weight: 400;\">Consolidated Cross-Channel Performance View<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All ad channels-from Sponsored Products to Sponsored Brands and Sponsored Display ads-are hard to manage. AMC gives all campaign information in the dashboard, and sellers can easily see which one best represents the channel.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> sellers, after all, that Sponsored Brands ads typically amass a much greater click count than Sponsored Products ads because perhaps sending his money to the former gets along a hell of a lot better.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improved_Use_of_Ads\"><\/span><span style=\"font-weight: 400;\">Improved Use of Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This helps spot high performers out of the campaigns so that the sellers do not waste ad spending and use the resources in this place where they best create an impact.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For example, an <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> seller of home decor could discover that ads aimed to target repeat customers are generating more money than getting new customers with their Sponsored Display ads. Therefore, by focusing on the retention of the current customer, it can make a higher profit.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_Retargeting_Tactics\"><\/span><span style=\"font-weight: 400;\">Better Retargeting Tactics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is the most powerful way of reaching back to customers who did not complete a purchase. AMC analytics brings the greatest insight into customer journeys that help sellers craft perfect retargeting campaigns.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A seller who sells fitness equipment on Amazon would notice that the product has been viewed so many times but is brought home, for example. Using AMC allows the seller to send the same users a special reminder ad that the product is available at a discount, for a limited time, or listing its benefits, being so strong and easy to grip. This might turn reluctant users into regular customers.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Importance_of_Ad_Tracking_Increased\"><\/span><span style=\"font-weight: 400;\">Importance of Ad Tracking Increased<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In comparison to other challenges that are prevailing amongst <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> sellers, knowledge regarding the way campaigns contribute towards increasing the total sales is definitely the biggest challenge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AMC facilitates explaining this by analyzing how every type of ad makes contributions towards the buying process.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> seller selling high-end kitchen appliances would find that Sponsored Display helps drive the first interest but Sponsored Products might help at the end of the sale.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This will help the seller take a balanced approach where they can spend on ads that create awareness and ads that drive conversions for the best results.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_AMC_Custom_Audiences_Personalized_Campaigns\"><\/span><span style=\"font-weight: 400;\">Using AMC Custom Audiences, Personalized Campaigns\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With Custom Audiences, the seller can target specific campaigns based on the characteristics of the customers. It goes a long way in improving the relevance and engagement of the ads immensely.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The category would be grouped by such a seller who sells Amazon organic snack items. The groups could include vegan buyers, gluten-free buyers, or even keto-friendly buyers. Therefore, these groups could help make very effective adverts with images tailored to resonate with the taste of a specific group of buyers and the ads.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wasted_Ad_Spend_Reduced\"><\/span><span style=\"font-weight: 400;\">Wasted Ad Spend Reduced<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AMC analytics provides insights regarding poor performance and improving campaigns that help in the correction of those issues, with the final results being huge cost savings and improved overall performance for campaigns.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For instance, if a clothing brand employs AMC, they may realize that the adverts targeting all of them barely gain any attention. Focusing on specific groups, for instance, young professionals who care about sustainable fashion ensures that the adverts are effective and saves the amounts spent on ineffective adverts.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insights_into_New-to-Brand_Metrics\"><\/span><span style=\"font-weight: 400;\">Insights into New-to-Brand Metrics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Expanding the customer base is one of the top priorities for Amazon FBA sellers, and AMC&#8217;s new-to-brand metrics help measure the success of those efforts. These metrics reveal how many first-time buyers are being driven by specific campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pet supplies <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> seller would use this feature to know whether premium dog food ads bring in new customers. If the data shows that these ads work very well, then the seller can spend more money on similar campaigns and help the business grow steadily.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Identify_the_Target_Groups_End\"><\/span><span style=\"font-weight: 400;\">\u00a0Identify the Target Groups End\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AMC gives sellers an idea of which customers are the most important to them, through purchase frequency, average order value, and lifetime value. These can be used as strategic guidance in nurturing those segments.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Example: take an umbrella costing that pricey name. It pays a consumer premium to the seller much earlier over any number of single sales versus mass-volume single sales. Using that awareness in setting special loyalty programs for bulk customers or other preferred client special offers further bonds to critical audiences.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Continued_Campaign_Optimization\"><\/span><span style=\"font-weight: 400;\">\u00a0Continued Campaign Optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0It&#8217;s not only about understanding past performance, but also a tool for ongoing optimization. Sellers can test new strategies and analyze results in real time to continuously optimize campaigns.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For instance, a technology gadget <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> seller would create different types of ads through video and still pictures and use AMC to identify which one will likely gain the most attention. After viewing the results, the seller can refine the winning design to make their ads fresh and useful.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_AMC_Audiences_Optimize_Seasonal_Campaigns\"><\/span><span style=\"font-weight: 400;\">How AMC Audiences Optimize Seasonal Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\" wp-image-9748 aligncenter\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Optimize-Ad-Creatives-To-Maximize-Impact-300x170.png\" alt=\"How AMC Audiences Optimize Seasonal Campaigns\" width=\"725\" height=\"411\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_Seasonal_Shopping_Trends_Identification\"><\/span><span style=\"font-weight: 400;\">Key Seasonal Shopping Trends Identification<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AMC provides the sellers with such information, which explains how consumers act and shop in different seasons. This enables the selling firms to predict what customers want and adapt their campaigns accordingly.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For instance, an <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> seller selling fitness equipment may find that in January, at the start of New Year fitness resolutions, searches for workout gear increase. AMC will allow the seller to spend a lot of money on ads because of popular products at certain times of the year in order to make sure their campaigns profit from seasonal opportunities.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Audience_Segmentation_For_Seasonal_Relevance\"><\/span><span style=\"font-weight: 400;\">Audience Segmentation For Seasonal Relevance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Seasonal campaigns are really at their best when they specifically target some segment of your audience. With AMC&#8217;s Custom Audiences, sellers can create pretty much the most specific segments ever: shopping behavior, purchase history, and demographics.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For instance, a holiday decoration vendor would make use of AMC to find customers who made similar purchases in previous holiday seasons. A seller can increase the number of people by showing these shoppers ads about new holiday collections and increase sales.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Optimize Ad Creatives To Maximize Impact<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AMC insights help sellers view which <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/how-to-improve-amazon-fba-ads-creatives\/\"><span style=\"font-weight: 400;\">ad creatives<\/span><\/a><span style=\"font-weight: 400;\"> work best for their target audience. This will facilitate changes that are based on seasonal themes.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For instance, a clothes brand may use AMC in order to know that, during the holiday season, its target audience loves video advertisements. Now that this piece of information is in place, the seller can be creative in producing funny holiday videos, like winter collections, holiday sales, or gift ideas.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_Campaign_Timing\"><\/span><span style=\"font-weight: 400;\">Optimize Campaign Timing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For seasonal campaigns, timing is everything. AMC&#8217;s granular data helps identify when your viewers are online, so sellers can plan their ads for maximum visibility.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For example, an <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> seller of outdoor grilling equipment may learn that their customers are searching for barbecue accessories around late spring. Knowing this would enable the seller to start early seasonal campaigns ahead of other competitors.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Multichannel_Retargeting_for_Seasonal_Shoppers\"><\/span><span style=\"font-weight: 400;\">Multichannel Retargeting for Seasonal Shoppers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many customers view products during the holiday season but do not buy on the spot. AMC allows its vendors to contact potential buyers again through customized targeted ads.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A toy seller can offer advertisements to customers who viewed his products during holiday seasons but did nothing with them. He may make such uncertain shoppers into customers by offering them special discounts for some time or showing customer reviews in such advertisements.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Getting_Even_More_New_Customers\"><\/span><span style=\"font-weight: 400;\">\u00a0Getting Even More New Customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Seasonal promotions usually generate many new customers. New-to-brand metrics on AMC allow sellers to know which strategies work best for getting new, first-time buyers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A skincare brand may find out through AMC that holiday gift sets are attracting the newest customers. In this way, the brand could place its seasonal campaigns on such sets and increase sales during that season while growing its customer base.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scalable_Campaigns_With_Data-Driven_Budget_Allocation\"><\/span><span style=\"font-weight: 400;\">Scalable Campaigns With Data-Driven Budget Allocation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AMC enables the seller to know which campaigns give him the best ROI so that he\/she can make proper use of his\/her budget.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For instance, this electronic retailer may realize that his ROI is much higher in the campaign that focuses on frequent customers rather than in any outreach campaign. The seller might then be able to tweak his budget to these profitable areas, thus maximizing effectiveness for the season.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cross-Channel_Performance_Analysis\"><\/span><span style=\"font-weight: 400;\">Cross-Channel Performance Analysis\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Seasonal campaigns usually involve more than one advertising channel, and AMC clearly shows how they are performing in these channels. It enables the seller to know which channels and types of advertisements bring the greatest impact.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A home appliances seller may realize that an effective campaign for <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-sponsored-brands-ads-a-quick-tutorial\/\"><span style=\"font-weight: 400;\">Sponsored Brands<\/span><\/a><span style=\"font-weight: 400;\"> happens on Cyber Monday as opposed to sponsored products. This is new information that will prompt a seller to change the strategy on preferred channels, thereby better optimizing the campaign.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Seasonal_Plans_Check_With_AMC_Ideas\"><\/span><span style=\"font-weight: 400;\">\u00a0Seasonal Plans Check With AMC Ideas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0AMC allows sellers to try various strategies and get instantaneous feedback on how they work. That cycle of repetition ensures that any seasonal campaigns will always be improved to succeed.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For instance, an offeror of fancy food can come up with two types of holiday advertisements one that focuses on discount values and another that focuses more on nice packaging as a gift. AMC can show which advertisement makes a larger number of people buy which can help the offeror use the profitable strategy for the rest of the season.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leveraging_Postseason_Opportunities\"><\/span><span style=\"font-weight: 400;\">Leveraging Postseason Opportunities\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Seasonal campaigns do not end with a season. AMC helps sellers analyze data on available opportunities to reach customers in the long term after the season.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For instance, winter clothing stores can use AMC to identify the people who bought things during the holidays. Then they can campaign after the season with discounts on related items such as winter boots or accessories to make the customer buy again and be loyal.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Replace_Amazon_DSP_with_AMC_Custom_Audience_Insights\"><\/span><span style=\"font-weight: 400;\">Replace Amazon DSP with AMC Custom Audience Insights<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\" wp-image-9750 aligncenter\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Replace-Amazon-DSP-with-AMC-Custom-Audience-Insights-300x169.png\" alt=\"Replace Amazon DSP with AMC Custom Audience Insights\" width=\"659\" height=\"371\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Amazon advertising ecosystem is a dynamic, competitive space, and precision targeting and measurable outcomes will determine success. Amazon Marketing Cloud is revolutionizing this landscape with unmatched audience behavior and campaign performance insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Amazon DSP, these insights help advertisers make data-based, personalized campaigns that actually achieve really great results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are looking deeper into how AMC is modifying Amazon DSP campaigns and supporting new methods that advertisers should apply.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Opening_Advanced_Audiences_Information\"><\/span><span style=\"font-weight: 400;\">Opening Advanced Audiences Information<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AMC has become an information goldmine, giving its advertising clients insight into the behavior of customers, what they like, and the actions taken leading up to the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such understanding will guide brands in creating campaigns that will attract well to their audience and have greater chances of being relevant and engaging.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For example, a smart home equipment seller could use AMC in order to find an audience that purchased similar products recently such as smart doorbells or Wi-Fi extenders.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This information can be sold into a product that fits well in those purchases, perhaps in the line of a smart plug or a set home automation kit. Making good on those specific requirements has made the seller far more reliable and raised the prospect of customers buying again, translating into higher conversion rates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Targeting_Precision_Improvements\"><\/span><span style=\"font-weight: 400;\">Targeting Precision Improvements<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Traditional DSP campaigns rely on wide audience groups that may not always fit the needs of an advertiser. AMC makes a big difference because it allows the creating of very specific groups based on live customer data, thus significantly improving targeting accuracy.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For instance, let&#8217;s take a &#8216;green&#8217; cleaning product company. The AMC insights reveal the target customers are parents of new babies who look forward to purchasing safe and earth-friendly products. Such information applied in Amazon DSP creates highly targeted campaigns such that the ads will eventually click and sell more.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improve_Lookalike_Audience_Strategy\"><\/span><span style=\"font-weight: 400;\">Improve Lookalike Audience Strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0This will not only increase the reach of the campaign but also ensure that the ads displayed to potential new customers are relevant by helping the advertiser identify the most valuable customer in this project and creating similar audiences using these profiles through Amazon DSP.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An AMC will make a high-end skincare brand know details about loyal customers, such as their age, shopping habits, or what products they like. With such information, DSP Amazon can produce ads that target people with similar features, which helps to attract more new customers with the possibility of becoming long-term buyers.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimizing_Ad_Creative_Performance\"><\/span><span style=\"font-weight: 400;\">Optimizing Ad Creative Performance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AMC does not just stop at audience insights. It also shows which ad creatives resonate most with specific customer segments. In this way, advertisers will be able to adjust their creatives to drive greater engagement.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take the case of a pet food brand that uses AMC to evaluate creative performance across various demographics. The data could show that video ads of playful pets perform exceptionally well for millennial pet owners but static images that highlight the nutritional benefits appeal more to older demographics. The brand, therefore, can use the information to deploy targeted creatives through Amazon DSP so that each audience segment gets the content that captures their attention.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Attribution_Tracking_Across_the_Funnel\"><\/span><span style=\"font-weight: 400;\">Attribution Tracking Across the Funnel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Optimizing campaign performance without knowing the customer journey is difficult, and attribution tracking across the funnel has never been this easy for advertisers using AMC. Through this, advertisers can identify how Amazon DSP contributes to conversions and improve their strategies to optimize campaigns.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A kitchen appliances seller might discover through AMC that upper-funnel DSP campaigns focused on brand awareness can actually drive organic sales. This information helps the seller balance branding and performance campaigns in a strategic way to ensure long-term growth and sustained customer engagement.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Driving_Prime_Day_Deals_Awareness_Using_AMC_Segmentation\"><\/span><span style=\"font-weight: 400;\">Driving Prime Day Deals Awareness Using AMC Segmentation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Re-activate_Inactive_Customers_with_Targeted_Prime_Day_Offers\"><\/span><span style=\"font-weight: 400;\">Re-activate Inactive Customers with Targeted Prime Day Offers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Prime Day is a golden opportunity to reactivate lapsed customers, or those who have not purchased for a while but are sure to come back for the good offers. With AMC segmentation, you can target such inactive customers with Prime Day offers, giving them a reason to come back.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For instance, a home decor brand would look for lapsed customers who previously purchased furniture or accessories and provide them with exclusive discounts on new products during Prime Day. It will re-engage those shoppers and drive them back to your <\/span><span style=\"font-weight: 400;\">product listings.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pro Tip: Personalize the messaging so that it reminds lapsed customers of the benefits of your product or brand and of the limited-time nature of Prime Day deals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Highlight_Time-Sensitive_Offers_Using_Urgency_Segmentation\"><\/span><span style=\"font-weight: 400;\">Highlight Time-Sensitive Offers Using Urgency Segmentation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Urgency is a great motivator, especially during such events as Prime Day or <\/span><a href=\"https:\/\/www.nytimes.com\/wirecutter\/money\/amazon-black-friday-deals-2024-1129\/?searchResultPosition=2\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday<\/span><\/a><span style=\"font-weight: 400;\">. You can target users who will more likely respond to such time-sensitive offers, say limited-time lightning deals or even hourly discounts, by segmentation using AMC.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Example: A beauty brand launching a new skincare line can capitalize on Prime Day by featuring flash sales for their products. Using AMC, it can target shoppers who, in the past, showed interest in time-limited offers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pro Tip: Use countdown timers and bold CTAs to further emphasize urgency in your ads, thereby increasing click-through rates and conversions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Leverage_Historical_Purchase_Data_for_Segmentation\"><\/span><span style=\"font-weight: 400;\">Leverage Historical Purchase Data for Segmentation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can segment by previous purchases, both those bought within your brand and competitor buys: analyze customers who have purchased an item of the type you are featuring during your Prime Day deal and can personalize campaigns targeted to these buyers, both increasing awareness and conversion.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Example: A headphone brand can use AMC to find customers who have bought other audio devices such as wireless earphones or speakers in the past. These customers are more likely to be interested in new headphone deals offered during <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-prime-day-2024-what-to-expect\/\"><span style=\"font-weight: 400;\">Prime Day<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pro Tip: Combine historical data with Prime Day-specific offers (e.g., time-limited discounts) to create urgency and increase conversion rates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Segment_by_Shopping_Frequency_Target_High-Frequency_Shopper_Groups\"><\/span><span style=\"font-weight: 400;\">Segment by Shopping Frequency Target High-Frequency Shopper Groups<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are some Amazon shoppers who go there more often because of sale events, particularly on Prime Day. AMC segmented these frequent shoppers already familiarized with purchases made during a Prime Day event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through this strategy, you&#8217;re going to generate awareness among most of the targeted customer groups for a greater chance to interact with those deal offers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Example: A high-tech company introducing a new smartwatch can target regular Amazon customers who frequently buy tech equipment, so these loyal buyers are not missing out on the Prime Day deal.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pro Tip: Leverage dynamic retargeting for frequent buyers who have engaged with your brand or other similar brands in the past.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Segment_by_Device_Type_to_Optimize_for_Mobile_Shoppers\"><\/span><span style=\"font-weight: 400;\">Segment by Device Type to Optimize for Mobile Shoppers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A significant portion of Prime Day shoppers browse and buy through mobile devices. AMC segmentation enables you to target users based on the device they use, so your Prime Day deals are optimized for mobile experiences. This is important because mobile shoppers prefer streamlined, quick-to-load content.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Example: A brand selling portable chargers can create mobile-targeted ads that focus on the convenience and portability of the product, relevant to people who browse through smartphones or tablets during Prime Day.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pro Tip: Ensure your product images and descriptions are mobile-friendly since mobile shoppers browse faster and have little patience for slow-loading pages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Geo-Targeting_for_Awareness_in_Relevant_Locations\"><\/span><span style=\"font-weight: 400;\">Geo-Targeting for Awareness in Relevant Locations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Deals during <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/how-to-prepare-amazon-prime-day-coupons-and-exclusive-deals\/\"><span style=\"font-weight: 400;\">Prime Day<\/span><\/a><span style=\"font-weight: 400;\"> can vary geographically depending on the relevance of some products in a specific area. AMC segmentation allows customers to be divided by region so that Prime Day offers to target the most likely buyer due to regional preference or available delivery options.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Example: A swimsuit and summer accessory vendor can use AMC to go after coastal area shoppers during Prime Day. Such consumers have a higher propensity to spend on swimsuits and other seasonal accessories during the sale.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capitalize_on_Previous_Prime_Day_Shoppers\"><\/span><span style=\"font-weight: 400;\">Capitalize on Previous Prime Day Shoppers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have successfully run previous Prime Day campaigns, then AMC segmentation will help you reach out to those who have shopped with you during previous Prime Day campaigns. These customers are familiar with the value of the event and are likely to come back for more.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Example: Kitchen appliance brands introduce a new blender during Prime Day and use AMC to target individuals who bought from this company or other similar products prior to previous Prime Days as they sell the new item.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pro Tip: Offer repeat Prime Day shoppers <\/span><span style=\"font-weight: 400;\">exclusive deals<\/span><span style=\"font-weight: 400;\">, discounts, or early access to deals as reasons to be loyal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimize your campaigns now with <\/span><a href=\"https:\/\/www.amzonestep.com\/contact\"><span style=\"font-weight: 400;\">AMZ One Step<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon&#8217;s competition is sometimes quite challenging. AMC Custom Audiences is an innovative way to reach shoppers differently from other advertisers. [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":10127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[269],"tags":[931,447,450,1041,640,446,449,1040,1037,1038,1039],"class_list":["post-10126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-amazon-a-b-testing","tag-amazon-business","tag-amazon-business-opportunities","tag-amazon-cloud-market-share","tag-amazon-fba","tag-amazon-fba-business","tag-amazon-fba-business-for-sell","tag-amazon-market-share-cloud-computing","tag-amazon-marketing-cloud","tag-amc-custom-audiences-on-amazon","tag-amc-custom-audiences-on-amazons-advertisement"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/10126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=10126"}],"version-history":[{"count":3,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/10126\/revisions"}],"predecessor-version":[{"id":10913,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/10126\/revisions\/10913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/10127"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=10126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=10126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=10126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}