{"id":11578,"date":"2025-11-29T15:12:38","date_gmt":"2025-11-29T15:12:38","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=11578"},"modified":"2025-12-11T14:37:11","modified_gmt":"2025-12-11T14:37:11","slug":"top-10-amazon-experts-to-follow-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/top-10-amazon-experts-to-follow-on-linkedin\/","title":{"rendered":"Top 10 Amazon experts to follow on LinkedIn"},"content":{"rendered":"<h2><a href=\"https:\/\/www.linkedin.com\/in\/jaspinall\/overlay\/about-this-profile\/\" rel=\"nofollow noopener\" class=\"broken_link\" target=\"_blank\"><b>John Aspinall\u00a0<\/b><\/a><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-11608\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/John-Aspinall.png\" alt=\"John Aspinall\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/John-Aspinall.png 600w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/John-Aspinall-300x300.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/John-Aspinall-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>Company name: <\/b><span style=\"font-weight: 400;\">Chief Evangelist @ Trellis | CEO &amp; Founder @ Aspi &#8211; EcomGhosts\u00a0 <\/span><span style=\"font-weight: 400;\">| Canva Addict | Data Driven | CTR GOAT |<\/span><\/p>\n<p><b>Why Follow him on Linkedin?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> John Aspinall positions himself as an Amazon marketing authority, specialising in high-impact listing optimisation, creative asset strategy, and PPC\/ads for Amazon sellers. Some of his key USP elements:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">He claims that his agency has generated <\/span><b>$130M+ in ad sales<\/b><span style=\"font-weight: 400;\"> for clients.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">He emphasises the importance of creative (images, video) for Amazon performance \u2014 e.g., \u201cHere\u2019s what 10 years of optimizing images taught me about Amazon PPC\u201d\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">He calls out common Amazon listing mistakes bluntly (\u201cYour Amazon listing sucks. Yeah, I said it\u2026\u201d) to position himself as the straight-talk expert who will fix them.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">He asserts that PPC is not just marketing but maths, Amazon is not SEO, it\u2019s paid placement, and DSP (Demand Side Platform) is becoming the new moat.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">He uses a tone of disruption and advanced strategy (e.g., \u201cTikTok Shop is literally paying you to list new products.\u201d)\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">His USP is <\/span><i><span style=\"font-weight: 400;\">a bold, data-driven <a href=\"https:\/\/www.amzonestep.com\/services\/amazon-ppc-service\">Amazon marketing agency<\/a> leader who combines creative asset strategy + PPC mastery to accelerate Amazon seller growth, and isn\u2019t afraid to call out what\u2019s broken in Amazon listings.<\/span><\/i><\/p>\n<p><b>Type of posts and content<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Here\u2019s the breakdown of the kinds of posts he publishes, plus what they do:<\/span><\/p>\n<ul>\n<li><b>How-to\/educational posts<\/b><span style=\"font-weight: 400;\">: e.g., \u201cHere\u2019s what 10 years of optimizing images taught me about Amazon PPC\u201d where he provides actionable tips.\u00a0<\/span><\/li>\n<li><b>Provocative\/click-bait style statements<\/b><span style=\"font-weight: 400;\">: e.g., \u201cYour Amazon listing sucks. Yeah, I said it \u2026\u201d to grab attention and then deliver improvement advice.\u00a0<\/span><\/li>\n<li><b>Thought leadership \/ trend commentary<\/b><span style=\"font-weight: 400;\">: e.g., \u201cPPC is no longer marketing. It\u2019s math. Amazon isn\u2019t SEO. It\u2019s paid placement.\u201d<\/span><\/li>\n<li><b>Industry commentary \/ platform strategy<\/b><span style=\"font-weight: 400;\">: e.g., referencing how platforms like TikTok Shop are evolving the Amazon ecosystem.<\/span><\/li>\n<li><b>Personal branding \/ journey posts<\/b><span style=\"font-weight: 400;\">: e.g., \u201cHow I grew my LinkedIn followers to 22,000 and made 6\u2026\u201d which shows his own narrative and credibility.\u00a0<\/span><\/li>\n<li><b>Product listing\/creative focus posts<\/b><span style=\"font-weight: 400;\">: Emphasising main images, brand story modules, videos for the customer journey.\u00a0<\/span><\/li>\n<li><b>Engagement-driving posts<\/b><span style=\"font-weight: 400;\">: He uses bold statements and examples of mistakes (lots of \u201cyou think \u2026 hold my beer\u201d style) to trigger comment discussion.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">John\u2019s LinkedIn content mixes actionable advice for Amazon sellers, bold attention-grabbing statements, deeper strategic commentary and personal branding stories. This combination builds authority while also being useful for an audience focused on Amazon-listing improvement, PPC, creative optimisation.<\/span><\/li>\n<\/ul>\n<h2><a href=\"https:\/\/ca.linkedin.com\/in\/kamaljit-singh-amazon\" target=\"_blank\" rel=\"noopener\"><b>Kamaljit Singh<\/b><\/a><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11609\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Kamaljit-Singh.png\" alt=\"Kamaljit Singh\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Kamaljit-Singh.png 600w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Kamaljit-Singh-300x300.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Kamaljit-Singh-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Company Name: <\/b><span style=\"font-weight: 400;\">Kamaljit Singh is the CEO &amp; Founder of <a href=\"https:\/\/www.amzonestep.com\/\">AMZ One Step<\/a>.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CEO <\/span><a href=\"http:\/\/listingoptimization.ai\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Listingoptimization.ai<\/span><\/a> <span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Under his leadership, ListingOptimization.ai has become a go-to platform for accurate <\/span><b>keyword intelligence<\/b><span style=\"font-weight: 400;\">, <\/span><b>review mining<\/b><span style=\"font-weight: 400;\">, <\/span><b>competitor research<\/b><span style=\"font-weight: 400;\">, and high-impact <\/span><b>Amazon creatives<\/b><span style=\"font-weight: 400;\">, empowering sellers to make data-backed decisions with greater speed and clarity.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> He also describes himself as \u201cHelping Brands to Launch, Scale &amp; Grow on Amazon\u201d and works on high-CTR creatives + <a href=\"https:\/\/www.amzonestep.com\/services\/amazon-ppc-service\">PPC for Amazon sellers<\/a>.<\/span><\/p>\n<p><b>Here are the core differentiators in his positioning:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Data-driven creatives and PPC for Amazon sellers \u2014 he emphasises the creative asset (imagery\/videos) + advertising side rather than just listing copy.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Helping brands <\/span><b>launch<\/b><span style=\"font-weight: 400;\">, <\/span><b>scale<\/b><span style=\"font-weight: 400;\">, and <\/span><b>grow<\/b><span style=\"font-weight: 400;\"> on Amazon \u2014 meaning he targets full-lifecycle support rather than only optimization of an existing listing.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">High CTR focus \u2014 his posts speak about \u2018high-CTR Amazon creatives\u2019 indicating a strong slant toward conversion rate and ad efficiency, not just exposure.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Trend and tech adoption \u2014 for example, he does posts about using AI to rebuild Amazon listings in minutes, showing he positions himself as forward-looking. <\/span><b>Kamaljit Singh\u2019s USP <\/b><span style=\"font-weight: 400;\">is <\/span><i><span style=\"font-weight: 400;\">\u201cA modern <a href=\"https:\/\/www.amzonestep.com\/blog\/why-you-should-not-hire-an-amazon-ppc-agency-your-creative-team-is-your-secret-weapon\/\">Amazon agency leader specialising in high-CTR creative assets + PPC<\/a> ads, delivering full-lifecycle support for brands launching, scaling and growing on Amazon, with a focus on data, conversion and tech innovation.\u201d<\/span><\/i><\/li>\n<\/ul>\n<p><b>Type of Posts &amp; Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown of the kinds of LinkedIn posts he publishes and the patterns I found:<\/span><\/p>\n<ul>\n<li><b>Educational\/How-to posts<\/b><span style=\"font-weight: 400;\">: e.g., \u201cWant more traffic on Amazon? Optimize these 6 factors\u201d (video post) shows he gives actionable tactics.\u00a0<\/span><\/li>\n<li><b>Tech-trend posts<\/b><span style=\"font-weight: 400;\">: e.g., \u201cIn this video I showed AI magic \u2014 it literally rebuilt an Amazon listing in minutes\u201d highlighting his focus on new tech.<\/span><\/li>\n<li><b>Personal business journey posts<\/b><span style=\"font-weight: 400;\">: e.g., \u201cWhen I first started my Amazon agency I \u2026\u201d showing his origin story and building credibility.\u00a0<\/span><\/li>\n<li><b>Bold insight \/ challenge posts<\/b><span style=\"font-weight: 400;\">: e.g., \u201cMost Amazon sellers underestimate how much \u2026\u201d (calling out industry gaps) to provoke thought.\u00a0<\/span><\/li>\n<li><b>Behind-the-scenes \/ realism posts<\/b><span style=\"font-weight: 400;\">: e.g., \u201cToday was one of the hardest days of my life \u2026\u201d showing vulnerability and human side of agency life.\u00a0<\/span><\/li>\n<li><b>Engagement-driving posts<\/b><span style=\"font-weight: 400;\">: \u201cI hired a ghostwriter for my LinkedIn. Then fired them after 2 weeks.\u201d \u2014 interesting personal hook to drive attention and comment.<\/span><\/li>\n<\/ul>\n<h2><b>Steven Pope<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11610\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Steven-Pope.png\" alt=\"Steven Pope\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Steven-Pope.png 600w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Steven-Pope-300x300.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Steven-Pope-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>Company Name: <\/b><span style=\"font-weight: 400;\">Steven Pope is the Founder of My Amazon Guy.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> He describes the business as managing PPC, DSP, SEO, design, and strategy for brands on Amazon.\u00a0<\/span><\/p>\n<p><b>Here are the core differentiators in his positioning:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He boasts very high scale: \u201c6-Billion sold on Amazon\u201d is part of his headline.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He emphasises full-stack Amazon services: PPC, DSP (Demand Side Platform), SEO, design and strategy. (Not just listing optimisation, but the entire growth stack.)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He shares business vulnerability and transformation: e.g., posts about shrinking his agency from 550 employees to save money.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He uses transparency and leadership storytelling: e.g., \u201cJust to reintroduce myself\u2026 I\u2019m the founder of My Amazon Guy\u2026 father of 5\u2026\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He challenges norms and discusses Amazon policy\/strategic shifts: e.g., about Amazon\u2019s SPP change and business name implications.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Steven Pope\u2019s USP is <\/span><i><span style=\"font-weight: 400;\">\u201cA high-scale Amazon growth agency founder offering full-stack Amazon services (PPC, DSP, SEO, design, strategy) with transparent leadership, business transformation storytelling and a track record of multi-billion in Amazon sales.\u201d<\/span><\/i><\/p>\n<p><b>Type of Posts &amp; Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown of the kinds of LinkedIn posts he publishes and the patterns I found:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Business journey \/ leadership posts<\/b><span style=\"font-weight: 400;\">: e.g., \u201cI almost resigned as CEO of My Amazon Guy\u201d which shows behind-the-scenes of leadership.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Agency insights \/ operational transparency<\/b><span style=\"font-weight: 400;\">: e.g., \u201cHow I shrunk my Amazon agency from 550 employees\u2026\u201d showing cost strategy and agency scale details.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industry commentary \/ Amazon policy &amp; strategy<\/b><span style=\"font-weight: 400;\">: e.g., \u201cAmazon\u2019s SPP change: Will I have to rename my business?\u201d exploring platform shifts.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Credibility \/ scale proof posts<\/b><span style=\"font-weight: 400;\">: e.g., \u201cMy Amazon Guy is officially shrinking (well)\u2026\u201d and \u201cMy Amazon Guy is #1 for Amazon agency.\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personal branding \/ identity posts<\/b><span style=\"font-weight: 400;\">: e.g., introduction of himself, reference to family, personal story. (<\/span><a href=\"https:\/\/www.linkedin.com\/posts\/steven-pope_just-to-reintroduce-myself-im-the-founder-activity-7372202316663488512-tv5C?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mistakes \/ failure reflection posts<\/b><span style=\"font-weight: 400;\">: e.g., discussing ups and downs with side-by-side images of success &amp; failure.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Jon Derkits<\/b><\/h2>\n<p>&nbsp;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11611\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jon-Derkits.png\" alt=\"Jon Derkits\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jon-Derkits.png 600w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jon-Derkits-300x300.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jon-Derkits-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<p><b>Company Name <\/b><span style=\"font-weight: 400;\">:Jon Derkits describes himself as someone who \u201chelps big brands move from Amazon 1P to 3P\u201d on his LinkedIn.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> (The exact company name isn\u2019t obvious in the publicly-viewed profile snippet I found.)<\/span><\/p>\n<p><b>From his posts, Jon\u2019s positioning is characterised by:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helping brands transition from Amazon wholesale\/1P model to Amazon platform 3P\/seller model to increase control and profitability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emphasis on operational efficiency, avoiding sales interruptions, and maximizing profitability at the SKU level, rather than just top-line growth.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeting \u201cbig brands\u201d (rather than small indie sellers), which positions him as a specialist for high-volume\/enterprise clients in the Amazon ecosystem.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, for your blog: <\/span><b>Jon Derkits\u2019s USP<\/b><span style=\"font-weight: 400;\"> is <\/span><i><span style=\"font-weight: 400;\">\u201cAn Amazon operations specialist who helps large brands shift from Amazon 1P to 3P to regain control, optimise operations, and maximise SKU-level profitability.\u201d<\/span><\/i><\/p>\n<p><b>Type of Posts &amp; Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here are the patterns and types of content he shares on LinkedIn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategic\/Operational insight posts<\/b><span style=\"font-weight: 400;\">: e.g., a post titled \u201cI help big brands move from Amazon 1P to 3P -&gt; Operational Efficiency -&gt; Avoid Sales Interruption -&gt; Maximize Profitability On a SKU Level.\u201d (<\/span><a href=\"https:\/\/www.linkedin.com\/posts\/jon-derkits_amazon-amazonfba-amazonsellers-activity-7221204873080397826-mFg9?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thought leadership for enterprise sellers<\/b><span style=\"font-weight: 400;\">: His tone and phrasing indicate that his audience is large-brand sellers or teams, not just solo entrepreneurs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transitions \/ business model advice<\/b><span style=\"font-weight: 400;\">: Specifically posts about moving business models (1P to 3P), which is less common and therefore distinctive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-level value propositions<\/b><span style=\"font-weight: 400;\"> rather than detailed tactical step-by-step posts (at least from what is public), focusing on \u201cwhy\u201d change is needed and \u201cwhat\u201d the benefit is (profitability, efficiency).<\/span><\/li>\n<\/ul>\n<h2><b>Jay Hunter<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11612\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jay-Hunter.png\" alt=\"Jay Hunter\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jay-Hunter.png 600w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jay-Hunter-300x300.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jay-Hunter-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>Company Name: <\/b><span style=\"font-weight: 400;\">&#8211; <\/span><span style=\"font-weight: 400;\">He is associated with Jay Hunter Consulting, a firm that supports Amazon sellers and brands.\u00a0<\/span><\/p>\n<p><b>From his LinkedIn activity and positioning, Jay Hunter\u2019s USP can be summarised as:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helping Amazon brands \u201claunch &amp; scale successfully\u201d by focusing deeply on Amazon advertising (PPC) and SEO.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emphasis on fixing \u201cthe leaks most agencies overlook\u201d \u2014 meaning he aims beyond the obvious (e.g., ad spend) and into conversion\/infrastructure\/leakage areas of Amazon operations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managing large-scale ad spend (e.g., \u201c$800k ad spend every month\u201d mentioned) indicating scale and expertise.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An approach framed around data, education and strategic growth rather than just tactical listing tweaks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A relatable, personal branding approach (e.g., being willing to let brands \u201cfocus on their backhand or backswing\u201d while he manages Amazon) which creates approachability alongside expertise.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0Jay Hunter\u2019s USP is <\/span><i><span style=\"font-weight: 400;\">\u201cAn Amazon growth strategist who helps brands scale profitably by focusing on high-level ad strategy, operational leaks, data-driven growth and smart Amazon PPC\/SEO \u2014 with the hands-on experience of managing significant budgets and a personal-brand voice.\u201d<\/span><\/i><\/p>\n<p><b>Type of Posts &amp; Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown of the kinds of LinkedIn posts he publishes and the patterns I found:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Educational\/tactical posts<\/b><span style=\"font-weight: 400;\">: For example, posts about <a href=\"https:\/\/www.amzonestep.com\/blog\/mastering-amazon-ppc-strategies-for-maximizing-your-advertising-roi\/\">Amazon PPC strategy<\/a> or \u201cfixing leaks\u201d in Amazon brands.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scale &amp; growth positioning posts<\/b><span style=\"font-weight: 400;\">: Mentioning large ad budgets, big growth percentages, helping brands launch and scale.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leadership \/ personal development posts<\/b><span style=\"font-weight: 400;\">: For example, posts focusing on team growth, employee development, aligning business and personal growth.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand-voice \/ relatable personal posts<\/b><span style=\"font-weight: 400;\">: For example, using metaphors like \u201cYou go golf. You play pickleball. I manage your Amazon.\u201d This helps humanise his brand.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reflections \/ mindset posts<\/b><span style=\"font-weight: 400;\">: For example, \u201cMost people underestimate the compounding\u2026\u201d, or focusing on strategic softer topics rather than just hard tactics.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Daniela Anavitarte Bolzmann<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11613\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Daniela-Anavitarte-Bolzmann.png\" alt=\"Daniela Anavitarte Bolzmann\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Daniela-Anavitarte-Bolzmann.png 600w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Daniela-Anavitarte-Bolzmann-300x300.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Daniela-Anavitarte-Bolzmann-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Company \/ Role<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Daniela identifies herself as <\/span><i><span style=\"font-weight: 400;\">Founder @ Seller Xcelerate<\/span><\/i><span style=\"font-weight: 400;\"> and also associated with roles in Amazon advertising strategy and listing creative optimisation.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">She promotes herself as helping \u201c7-9 figure brands\u201d scale on Amazon via high-impact creatives and content.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0TRIPLING Amazon sales with drool worthy content for 7 &amp; 8 Figure eCommerce brands mindfulgoods.co SEO &amp; Creatives for D2C Brands &amp; Agencies, B2B Linkedin Creator<\/span><\/li>\n<li><span style=\"font-weight: 400;\">CEO &amp; Founder of Mindful Goods <\/span><\/li>\n<\/ul>\n<p><b>Daniela\u2019s standout positioning can be summarised as follows:<\/b><\/p>\n<ul>\n<li><b>Creative-first Amazon scaling<\/b><span style=\"font-weight: 400;\">: She emphasises \u201cdrool-worthy content for 7 &amp; 8 figure brands\u201d and focuses heavily on visual\/creative assets (images, badges, video) to boost Amazon sales.\u00a0<\/span><\/li>\n<li><b>Conversion &amp; CTR focus<\/b><span style=\"font-weight: 400;\">: Her posts include specific tactics like \u201cHow to Boost Amazon CTR with On-Image Badges\u201d which shows she targets not just traffic, but conversion and efficiency.\u00a0<\/span><\/li>\n<li><b>Brand-level Amazon strategy<\/b><span style=\"font-weight: 400;\">: She works with larger scale brands (7\u20139 figures) and positions herself as someone who takes more than just listing tweaks \u2014 focusing on total Amazon sales growth.\u00a0<\/span><\/li>\n<li><b>Educational &amp; tactical<\/b><span style=\"font-weight: 400;\">: Her USP includes teaching brands how to implement the visuals and listings that convert, not just selling services. She posts how-to content and case-studies.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Daniela Anavitarte Bolzmann is an Amazon growth strategist specialising in high-impact creative assets and conversion optimisation for large-scale brands \u2014 using image\/video design + ad traffic integrations to triple Amazon sales.<\/span><\/i><\/p>\n<p><b>Type of Posts &amp; Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown of the kinds of LinkedIn posts she publishes and the patterns I found:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Technical\/tactical how-to posts<\/b><span style=\"font-weight: 400;\">:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Example: \u201cHow to create Amazon product images that sell.\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Example: \u201cHow to Boost Amazon CTR with On-Image Badges.\u201d\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visual-first content and design advice<\/b><span style=\"font-weight: 400;\">: She emphasises creative assets, visual storytelling and uses \u201cdrool-worthy content\u201d as her tagline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand-scaling and strategy posts<\/b><span style=\"font-weight: 400;\">: Posts about helping 7\u20139 figure brands, scaling beyond basics.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trend commentary \/ opinion posts<\/b><span style=\"font-weight: 400;\">: E.g., \u201cWhy I\u2019m Team Carousel for Amazon listings\u201d debating tactics.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personal branding \/ entrepreneurial story posts<\/b><span style=\"font-weight: 400;\">: Example: \u201cI turned a $82k Ad Spend into $613k Sales \u2026\u201d and posts about her life journey.\u00a0<\/span><\/li>\n<\/ol>\n<h2><b>Kevin King<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11614\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Kevin-King-1.png\" alt=\"Kevin King\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Kevin-King-1.png 600w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Kevin-King-1-300x300.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Kevin-King-1-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>Company \/ Role<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Kevin King is widely known in the Amazon space as a strategist, educator and event-organiser. One LinkedIn post has him discussing his 30 years in e-commerce and commenting on Amazon specifically.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> While I could not conclusively identify a single firm he uses as \u201ccompany name\u201d in his LinkedIn headline, he is often described as a \u201cSenior Amazon Strategist &amp; Speaker\u201d, and founder\/host of major seller events.\u00a0<\/span><\/p>\n<p><b>Here is what sets Kevin King apart:<\/b><\/p>\n<ul>\n<li><b>Extensive experience<\/b><span style=\"font-weight: 400;\"> \u2014 He points to \u201c30 years in e-commerce\u201d and positions Amazon as only <\/span><i><span style=\"font-weight: 400;\">one<\/span><\/i><span style=\"font-weight: 400;\"> part of the picture.\u00a0<\/span><\/li>\n<li><b>Broad-scope marketing expertise<\/b><span style=\"font-weight: 400;\"> \u2014 He emphasises that Amazon sellers must go <\/span><i><span style=\"font-weight: 400;\">outside<\/span><\/i><span style=\"font-weight: 400;\"> the Amazon bubble and learn from general marketing (funnels, branding, other platforms).\u00a0<\/span><\/li>\n<li><b>Event and network builder<\/b><span style=\"font-weight: 400;\"> \u2014 He runs or hosts high-level Amazon seller events (e.g., industry conferences) and uses those to teach, network and grow skill-sets for sellers beyond tactical.\u00a0<\/span><\/li>\n<li><b>Thought-leadership style<\/b><span style=\"font-weight: 400;\"> \u2014 Rather than just listing tactics or product hacks, he talks about industry-level trends, mindset shifts and structural changes in e-commerce\/Amazon world.<\/span><\/li>\n<li><b>Holistic seller growth<\/b><span style=\"font-weight: 400;\"> \u2014 His content shows he cares about scaling business, building brand, using Amazon as part of ecosystem\u2014not just exploiting Amazon.<\/span><\/li>\n<li><i><span style=\"font-weight: 400;\">Kevin King\u2019s USP is \u201cAn e-commerce veteran and Amazon strategist who empowers Amazon sellers to scale beyond Amazon by leveraging broader marketing, brand building and networking through premium events and strategic teaching.\u201d<\/span><\/i><\/li>\n<\/ul>\n<p><b>Type of Posts &amp; Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown of what Kevin King posts on LinkedIn (and related platforms), based on what I found:<\/span><\/p>\n<ul>\n<li><b>Reflection \/ insight posts<\/b><span style=\"font-weight: 400;\">: For example, \u201cSomeone asked about my 30 years in e-commerce \u2026\u201d where he reflects on Amazon\u2019s role in his broader career.\u00a0<\/span><\/li>\n<li><b>Strategy &amp; trend commentary<\/b><span style=\"font-weight: 400;\">: He makes posts about how Amazon sellers must expand their horizons (funnels, non-Amazon marketing, events) rather than staying stuck in the Amazon \u201cbubble\u201d.<\/span><\/li>\n<li><b>Event and networking focus posts<\/b><span style=\"font-weight: 400;\">: He discusses conferences, masterminds, networking and how attending and participation in these can change outcomes for Amazon sellers.\u00a0<\/span><\/li>\n<li><b>Educational \/ value posts<\/b><span style=\"font-weight: 400;\">: Although more strategic than tactical, he gives lessons, frameworks, especially targeted at brands and sellers who want to step up.<\/span><\/li>\n<li><b>Personal brand \/ story posts<\/b><span style=\"font-weight: 400;\">: He uses his own journey, stories from his career, comments on what\u2019s changed in the industry, which adds credibility and personality.<\/span><\/li>\n<\/ul>\n<h2><b>Jon Elder<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11615\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jon-Elder.png\" alt=\"Jon Elder\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jon-Elder.png 600w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jon-Elder-300x300.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Jon-Elder-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Company \/ Role<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Jon Elder presents himself as a consultant and advisor focused on helping brand-owners scale profitably on Amazon and Walmart.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> He notes: \u201c3\u00d7 Founder \u00b7 2\u00d7 Exit \u00b7 International Speaker\u201d.\u00a0<\/span><\/p>\n<p><b>From his LinkedIn presence, some key points of his USP include:<\/b><\/p>\n<ul>\n<li><b>Profit-focus for brands<\/b><span style=\"font-weight: 400;\">: He emphasises <\/span><i><span style=\"font-weight: 400;\">scaling profitably<\/span><\/i><span style=\"font-weight: 400;\">, not just growing revenue.\u00a0<\/span><\/li>\n<li><b>Multi-channel beyond Amazon<\/b><span style=\"font-weight: 400;\">: He mentions both Amazon and Walmart, signalling expertise in cross-platform brand growth.\u00a0<\/span><\/li>\n<li><b>Experience and credibility<\/b><span style=\"font-weight: 400;\">: He highlights founder\/exits, which adds trust.\u00a0<\/span><\/li>\n<li><b>Reality-check tone<\/b><span style=\"font-weight: 400;\">: For example, he posts warnings like \u201c99% of Amazon gurus are scammers\u201d.\u00a0<\/span><\/li>\n<li><b>Tactical and strategic blend<\/b><span style=\"font-weight: 400;\">: He covers big trends (Amazon policy changes) and shares case-studies (brand stories) to support brands.\u00a0<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Jon Elder\u2019s USP<\/span><\/i><span style=\"font-weight: 400;\"> is <\/span><b>\u201cAn Amazon &amp; Walmart growth advisor helping brand-owners scale profitably (not just grow), applying strategic depth and real-world founder experience to cross-platform brand growth.\u201d<\/b><\/p>\n<p><b>Type of Posts &amp; Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the breakdown of the kinds of posts he publishes on LinkedIn:<\/span><\/p>\n<ul>\n<li><b>Industry\/Platform Update Posts<\/b><span style=\"font-weight: 400;\">: For example, \u201cAmazon just dropped a nuke on your titles\u201d.\u00a0<\/span><\/li>\n<li><b>Brand Case-Studies \/ Success Stories<\/b><span style=\"font-weight: 400;\">: e.g., \u201cHow I Made My Kids\u2019 Swing Brand #1 on Amazon\u201d.\u00a0<\/span><\/li>\n<li><b>Warning \/ Myth-busting Posts<\/b><span style=\"font-weight: 400;\">: e.g., \u201c99% of Amazon gurus are scammers\u201d.<\/span><\/li>\n<li><b>Reflection \/ Year Review Posts<\/b><span style=\"font-weight: 400;\">: e.g., \u201c2024 has come and gone\u2026\u201d.\u00a0<\/span><\/li>\n<li><b>Tactical Advice Posts<\/b><span style=\"font-weight: 400;\">: Posts that give practical takeaways for Amazon\/Walmart brands.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Overall his content mixes <\/span><b>big-picture strategy + channel shifts<\/b><span style=\"font-weight: 400;\">, <\/span><b>real brand growth stories<\/b><span style=\"font-weight: 400;\">, and <\/span><b>practical Amazon\/Walmart selling tactics<\/b><span style=\"font-weight: 400;\">, all wrapped in a voice that tries to cut through hype and focus on real results.<\/span><\/p>\n<h2><b>Chad Rubin<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11616\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Chad-Rubin.png\" alt=\"Chad Rubin\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Chad-Rubin.png 600w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Chad-Rubin-300x300.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Chad-Rubin-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Company \/ Role<\/b><span style=\"font-weight: 400;\">: CEO &amp; Founder of Profasee \u2014 a dynamic pricing platform for Amazon brands.\u00a0<\/span><\/p>\n<p><b>USP<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Deep expertise in Amazon pricing strategy and algorithmic repricing \u2014 he often argues that \u201cpricing moves the profit needle more than PPC\/ads\u201d in Amazon-selling.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Also brings entrepreneur\/tech-founder credibility, linking e-commerce to data\/quant approaches and speaking at major events.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Why follow<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re working on Amazon brand scale, especially dealing with competitive pricing, margin control or dynamic strategy \u2014 Chad\u2019s content will give you a different angle than just \u201clisting optimisation\u201d or \u201cads\u201d.<\/span><\/p>\n<h2><b>Destaney Wishon<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11617\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Destaney-Wishon.png\" alt=\"Destaney Wishon\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Destaney-Wishon.png 600w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Destaney-Wishon-300x300.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Destaney-Wishon-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Company \/ Role<\/b><span style=\"font-weight: 400;\">: CEO &amp; Co-Founder of BTR Media \u2014 an agency focused on Amazon Advertising &amp; retail-media solutions.\u00a0<\/span><\/p>\n<p><b>USP<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Specialist in Amazon Advertising (PPC &amp; Retail Media) with a focus on scaling brands through advanced ad strategy rather than just surface-tactics.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">She shares forward-looking content around Amazon\u2019s ad system evolution (e.g., how Amazon Advertising isn\u2019t restricted to Amazon.com anymore).\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Why follow<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For anyone selling (or preparing to scale) on Amazon [and possibly other marketplaces], her insights are rich on how to make ad-spend more strategic and future-proof. Especially relevant if you care about conversion efficiency, retail-media channels and advanced PPC.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Aspinall\u00a0 Company name: Chief Evangelist @ Trellis | CEO &amp; Founder @ Aspi &#8211; EcomGhosts\u00a0 | Canva Addict | [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[496],"tags":[1155,636,1156,1152,1153,1154,1151],"class_list":["post-11578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-amazon-consultants","tag-amazon-experts","tag-amazon-listing-experts","tag-amazon-ppc-experts","tag-amazon-seo-experts","tag-ecommerce-growth","tag-linkedin-amazon-influencers"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/11578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=11578"}],"version-history":[{"count":10,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/11578\/revisions"}],"predecessor-version":[{"id":11620,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/11578\/revisions\/11620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/11597"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=11578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=11578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=11578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}