{"id":464,"date":"2019-03-18T15:16:16","date_gmt":"2019-03-18T15:16:16","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=464"},"modified":"2025-01-14T18:37:56","modified_gmt":"2025-01-14T18:37:56","slug":"10deadly-product-launch-mistake","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/10deadly-product-launch-mistake\/","title":{"rendered":"10 Deadly Product Launch Mistake"},"content":{"rendered":"


\n”W<\/em><\/strong>hen you’re getting ready to launch into space, you’re sitting on a big explosion waiting to happen.”\u00a0<\/em><\/strong>– Sally Ride, an American engineer, physicist, and astronaut.<\/strong><\/p>\n

So you\u2019ve\u00a0decided to sell on Amazon.\u00a0You\u2019ve\u00a0taken\u00a0the time to source\u00a0a potentially\u00a0great\u00a0product\u00a0set up a listing and pressed the button to go live.<\/p>\n

It\u2019s time to sit back and watch the money roll in. And then\u2026.<sound of chirping crickets<\/em>>….nothing. The big explosion of profits you were expecting has instead become a \u201ccrash and burn\u201d of your time, investment and effort.<\/p>\n

Why? Because although you technically\u00a0launched<\/em>\u00a0a product, you didn\u2019t correctly do an Amazon product launch.
\nOr maybe you did attempt it the proper way, but you made some typical mistakes from a first-time\u00a0seller.
\nWhatever you do, don\u2019t panic!<\/p>\n

Doing a product launch\u00a0is one of the biggest keys to success when selling on Amazon. It\u2019s all about putting your product in a position to succeed in front of the shoppers who want to buy it the most.
\nPosition yourself to get lucky, right?<\/p>\n

We\u2019re going to simply break down what an Amazon product launch is, why you need to do it, and the 10 most common Amazon product launch mistakes you are making – and how you can fix them to ride the rocket of Amazon seller success.<\/p>\n

\u00a01. The\u00a0Coupons are Not Active When Tested.
\n<\/strong><\/h3>\n

After submitting a launch, it will show as pending approval from our team. Around 3:00 pm EST in the afternoon, before the launch goes live, our team will test one coupon. If the coupon is activated and set up correctly, we will approve the launch. If there is an issue with the launch, we will deny it and send you a message with the reason as to why. When a promotion is created in Seller Central, Amazon requires a 4-hour window before activation. We strongly suggest inputting the launch\u00a0after<\/em>\u00a0this 4 hour time frame so that there is no chance your coupons are inactive by the time we check them. Even if we check your coupons just one hour before they go live, we will have to deny the whole launch. To avoid coupon issues, we only approve launches with live coupons, so be sure that your coupons are live by the time you\u2019ve submitted the launch for approval!<\/p>\n

2. Wrong Launch Duration<\/strong><\/h3>\n

They say time flows like a river, but if your launch is too short, it\u2019s going to be more like a puddle. The sweet spot is 8 days. This allows you to build up your ranking, sales history, and reviews in a comfortable manner. If your launch is too short (1-4 days), it\u2019s likely you won\u2019t be able to make your mark and increase your ranking enough for the launch to have been worth it. With a longer period of time (10-12 days), you run the risk of hurting profitability by giving too much inventory away on the cheap<\/p>\n

3. Using an Incorrect URL<\/strong><\/h3>\n

When you redirect people to purchase your product, simply sending them to your product listing will not help your product rank for your desired keywords. You may get the sale, but not the higher page ranking (which is the whole point of a product launch).<\/p>\n

\u00a04. Misunderstanding How Amazon Works<\/strong><\/h3>\n

Don\u2019t treat Amazon like eBay or Google. Amazon operates on a fundamentally different structure than either of those shopping sites. Be sure your store is capable of handling selling on Amazon, and that your strategy is aligned with Amazon policies- so you get the highest ROI on the Amazon Marketplace. It\u2019s also very important to calculate your Amazon spends, and forecast profit margins before you go full throttle on Amazon.
\nFor more information on the Amazon seller account, and Amazon seller FAQs, visit\u00a0Amazon\u2019s Seller Account help page.<\/p>\n

5. Using Non-Amazon Sanctioned Categories
\n<\/strong><\/h3>\n

Amazon stresses that product categories match Amazon\u2019s (Amazon.com) browse tree. Review\u00a0Amazon\u2019s inventory file template\u00a0for correct product information formatting, including product title information. (Templates vary based on seller inventory)<\/p>\n

6. Poor Cost Calculation
\n<\/strong><\/h3>\n

The cost\u00a0calculation is, of course,\u00a0part of the preparation process. It is of such high importance that it is listed here individually. A detailed cost calculation already starts with the order quantity of the product. For most suppliers, the purchase price depends on the quantity ordered, thus precise considerations are important here. Is it better to order more and thus lower the unit costs or opt for the \u201csafer\u201d choice? It depends on what the preliminary analysis of the product has revealed. Is the demand high? Is it possible that the product sells rapidly? If you cannot answer these questions for sure, a smaller order is recommended.Next, you should create a cost plan. Relevant key points are:<\/p>\n