Today there are approximately 90 million Amazon Prime members, and each one spends an average of $1,400 a year on Amazon. Consider that math. It\u2019s astonishing really.<\/p>\n
But you probably already know about these figures. The question that you, and everyone selling on Amazon, is asking: \u201cGiven those numbers, how do I continue to gain market share in a huge space that\u2019s super-competitive?<\/p>\n
In truth, it all becomes more nuanced by the day, but the most successful brands on Amazon do have one major thing in common: they dominate Amazon Advertising.<\/p>\n
A staggering amount of space in Amazon search results is taken up by ads today. To be seen, you need to get in the game, and you can\u2019t simply throw money at ads and hope it works. It doesn\u2019t work and it burns through your budget like wildfire. You need a strategy, but right now, there are so many ways to advertise and so many placement opportunities that it\u2019s easy to get confused or distracted.<\/p>\n
And yes, building a foundation takes time, not to mention experience and know-how, but a solid setup will support you in your advertising endeavors for the foreseeable future. Here\u2019s how to build with intent:<\/p>\n
Campaign quality is often overlooked, especially when setting up campaigns. Many people begin with auto-target campaigns and stop there. Others fail to go beyond the basics of Sponsored<\/a> Products Ads and they miss opportunities like Product Targeting. Still others, in seeking immediate results, run only one campaign (and cram everything into that) or they create too many campaigns to manage.<\/p>\n The best idea: start small with a plan to scale your campaigns. Don\u2019t throw in every kitchen-sink possibility.\u00a0Build campaigns in a clean, lean format so you can edit them methodically and optimize them in the future<\/strong>, making it easy to add keywords or move them from one group to another. Starting small and taking some time to see what works will prevent you from making costly mistakes later.<\/p>\n As for working clean, always strive for it. Why? Well, a few overstuffed campaigns can make handling PPC feel unmanageable. One client of ours comes to mind, a purveyor of tech accessories who was so overwhelmed by how much time it took to handle Amazon Advertising\u2014coupled with the suboptimal results\u2014that he had ceased advertising in order to tend to the other parts of his business. After time spent cleaning up the brand\u2019s campaigns, the\u00a0AMZ one step<\/strong><\/a> service team\u00a0increased his ad revenue by 16 times. Even better, we drove his ACoS down to below 4%.<\/p>\n Are keywords getting out of hand? If so, you\u2019re wasting ad budget. https:\/\/waldofleamarket.com\/ phentermine online utah The more keywords you have, the wider the net you\u2019re casting. But that\u2019s not necessarily a good thing. Experiment with keywords, but don\u2019t overload and just hope for impressions and clicks. Remember that it\u2019s about quality keywords that convert.<\/p>\n We see many clients who come to us with thousands of keywords in one campaign. In addition to the campaign being unruly, those clients are wasting money, diluting and overcomplicating results, and they find it impossible to scale up as their Amazon presence expands.<\/p>\n Our recommendation:\u00a0mine your data to find the best converting keywords, then trim, trim, trim!<\/strong>\u00a0Eliminate keyword overlap and instead target strong keywords with high conversion rates. Quality over quantity always. You\u2019ll see immediate results. Then you can reinvest that previously wasted ad spend in additional keywords that perform well or in new campaigns for hot products or anything else that opens more doors to profitability and growth.<\/p>\n Common mistake sellers make is monitoring keyword bids closely, but ignoring the daily budget. Doing so means missing the bigger picture. Budgets are essential to overall results. By focusing on individual bids rather than daily budget, sellers and brands are likely to miss out on advertising throughout the day, and they tend to spend too much on campaigns that are not performing. Be detail oriented, but don\u2019t get lost in the details.\u00a0Use\u00a0<\/strong>Ad Scheduling in\u00a0AMZ one spy\u00a0to make sure that you\u2019re running ads only when it\u2019s profitable<\/strong>\u00a0lest you run out of budget early in the day.<\/p>\n Even though Amazon encourages you to raise your budget any time you reach a max, it\u2019s because that benefits them. Raising a budget isn\u2019t always the right answer. We only recommend that you raise the budget for something that has been providing results and leading to sales. Don\u2019t throw more good money at bad keywords and expect better results. Find out why you\u2019re maxing out and drop the losers and stretch the winners.<\/p>\n Finally, don\u2019t focus solely on your products and miss out on positioning and selling your brand more comprehensively.\u00a0If you are eligible for\u00a0Amazon Brand Registry<\/a>, register!\u00a0<\/strong>This not only helps to protect your brand against counterfeiters and hijackers, but it also gets you on the path to access a whole set of powerful advertising tools only available through Amazon\u2019s Brand Registry. These include:<\/p>\nStep 2: Keyword Quality<\/strong><\/h4>\n
Step 3: Budget Efficiency<\/strong><\/h4>\n
Step 4: Brand Awareness<\/strong><\/h4>\n