{"id":5706,"date":"2019-09-02T01:50:57","date_gmt":"2019-09-02T01:50:57","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=5706"},"modified":"2020-01-09T10:50:00","modified_gmt":"2020-01-09T10:50:00","slug":"amazon-ebc","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/amazon-ebc\/","title":{"rendered":"Every Thing You Need To Know About Amazon A+ Content (EBC)"},"content":{"rendered":"<p>Which is the most crowded eCommerce marketplace in the world?<\/p>\n<p><strong>It\u2019s Amazon Indeed. <\/strong><\/p>\n<p>With over 25 million online stores in the world, <a href=\"https:\/\/amazon.com\" target=\"_blank\" rel=\"noopener\">Amazon <\/a>is the highest revenue-generating eCommerce industry that has the largest marketplace in the world.<\/p>\n<p>And it keeps on adding hundreds of seller on a daily basis.<\/p>\n<p>The larger the market place, the higher the competition.<\/p>\n<p>The basic goal for every Amazon seller is the same. This is what successful Amazon Selling is all about.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5708\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Get-More-Clicks.png\" alt=\"Amazon A+ Content\" width=\"188\" height=\"166\" \/><img decoding=\"async\" class=\"alignnone wp-image-5707\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Better-Conversion-Rate.png\" alt=\"Amazon A+ Content\" width=\"179\" height=\"165\" \/><img decoding=\"async\" class=\"alignnone wp-image-5709\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Maximize-Brand-Credibility.png\" alt=\"Amazon A+ Content\" width=\"174\" height=\"164\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5710\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Capture.png\" alt=\"Amazon A+ Content\" width=\"188\" height=\"165\" \/><\/p>\n<p>Once you gain a sustainable organic position, you can earn millions of dollars in just a week.<\/p>\n<p>With high competition, sellers are more careful about their listing than ever before. There are few significant factors that actually matter in Amazon as they are a part of the <a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ranking-algorithm\/\">A9 Amazon Ranking Algorithm.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5727\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/4-1.png\" alt=\"\" width=\"168\" height=\"33\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5725\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/2-1.png\" alt=\"\" width=\"168\" height=\"35\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5724\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/1-2.png\" alt=\"A+ Content\" width=\"167\" height=\"37\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5726 alignleft\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/3-1.png\" alt=\"\" width=\"178\" height=\"33\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Let me tell you, all of them are equally important in gaining a reasonable ranking on Amazon. However, it is in fact, the A+ Content Manager (EBC), which adds an additional push to your Amazon Listing.<\/p>\n<p>Amazon recently updated its seller central by replacing EBC with <strong>A+ Content Manager<\/strong>. The addition of new modules in A+ has improved the look-like of seller central to a much larger extend. Moreover, the new EBC (A+ Content) is more user friendly as it provides a seamless experience to both sellers and vendors.<\/p>\n<p>So,<strong> Amazon EBC<\/strong> and A+ content is mostly the same thing. But, A+ content is the modified form and have replaced EBC in the recent Amazon Update.<\/p>\n<p>Amazon provides a way to improve sales through content. The feature is known as the EBC.<\/p>\n<h2>Understanding A+ Content<\/h2>\n<p><strong>The Amazon A+ Content<\/strong>, also known as <em>Amazon EBC<\/em> is the Feature that enables the sellers to modify their listings with rich content.<\/p>\n<p>It is about writing a perfect piece of content that should describe the brand value and product features.<\/p>\n<p>The feature allows the sellers to enrich their listing with rich content and add attractive images. Which in turn increases the brand quality and the trust level of customers.<\/p>\n<p><strong>What can you achieve with the perfect Amazon EBC? <\/strong><\/p>\n<p>A perfectly written Enhance Brand Content increases the conversion rate (CR), sales, and Click-through Rate (CTR) of a listing because they convince the customer in making a purchase.<\/p>\n<p>The purchase not only increases your revenue but also it improves the organic position of your product.<\/p>\n<p><strong>#Fact Check<\/strong><\/p>\n<p>The feature is free for Amazon Sellers that don\u2019t cost a penny and is quite convenient to use.<\/p>\n<h2>Guidelines &amp; Rules for A+ Content<\/h2>\n<p><strong>Amazon EBC vs A+Content<\/strong><\/p>\n<p>Amazon A+ is available for the <a href=\"https:\/\/www.amzonestep.com\/blog\/why-inventory-management-is-important-for-amazon-sellers-and-how-to-improve-it\/\"><strong>sellers in Amazon<\/strong><\/a>. This means that the seller&#8217;s brand must be authorized with Amazon&#8217;s Brand Registry.<\/p>\n<p>Best of all, it is available for free. If existing EBC isn\u2019t driving the results, you can always delete or edit it.<\/p>\n<p><strong>#Fact Check<\/strong><\/p>\n<p>Due to a large number of sellers diving into the Amazon market place, the registered sellers get more authority on their product listings in 2019.<\/p>\n<h2>Top Benefits of A+ Content:<\/h2>\n<p>The number #1 benefit of A+ is that it\u2019s free for all users. It allows the seller to choose a template of its choice for their listings. Some significant benefits are described below in detailed:<\/p>\n<ul>\n<li><strong>A+ Promotes the Brand Value:<\/strong><\/li>\n<\/ul>\n<p>Let\u2019s get into the customer shoes for a moment!<\/p>\n<p>Ask yourself this question; if you are caught between 2 similar products and one has a better A+, which one would you prefer to buy?<\/p>\n<p>Therefore, EBC promotes a sense of trust and value to a particular brand in the customer\u2019s mind.<\/p>\n<p>Moreover, it can attract audiences irrespective of age and sex.<\/p>\n<p>A better EBC can make a long-lasting impression for the brand, which helps to convert the audience into customers.<\/p>\n<ul>\n<li><strong>It increases sales:<\/strong><\/li>\n<\/ul>\n<p>After photography, the next thing that plays an ideal role in convincing customer to make a purchase in indeed \u201cEBC\u201d.<\/p>\n<p>Engaging and appealing content is more likely to bring sales and revenue for a brand. In fact, this is the basic rule of thumb for any eCommerce business.<\/p>\n<p>When choosing Amazon EBC design, consider the one that is relevant to your product and can be appealing at the same time.<\/p>\n<ul>\n<li><strong>It prevents cancellation and negative reviews<\/strong><\/li>\n<\/ul>\n<p>A comprehensive content will give the customer a clear idea about the product he is buying. With every detail mentioned, negative reviews are less likely to happen.<\/p>\n<p>The basic idea is that the customer should know what he is buying. Moreover, false specs and irrelevant features can be very bad for your brand.<\/p>\n<p>Therefore; make the content appealing but, it should be real at the same time.<\/p>\n<ul>\n<li><strong>A+ Increases the Engagement Rate <\/strong><\/li>\n<\/ul>\n<p>It is a matter of fact that the images play the initial part in Amazon. That\u2019s why, the need for photography is must in A9 Amazon Ranking Algorithm.<\/p>\n<p>When someone finds a listing attractive merely due to the pictures attached to it, they click on the product to inquire further about the product. The rest of the decision depends upon the A+ template.<\/p>\n<p>Now, there can be 2 things possible:<\/p>\n<p><strong>Either, the user will leave right away<\/strong> and will increase the bounce rate of the product. It should be noted that Bounce Rate devalues a listing and its relevancy. Because it gives an impression to the A9 algorithm that either the listing isn\u2019t appropriate or it isn\u2019t relevant.<\/p>\n<p><strong>Or, the user will actually place an order. <\/strong>With the placement of good A+ on a listing, chances are higher that the views will convert into sales. Or at least, it will increase the engagement rate which in turn, will boost the organic ranking of the product.<\/p>\n<h2>Creating A+ Content in Amazon<\/h2>\n<p>Before we go into that, you need to learn the right <a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ranking-algorithm\/\">content strategy for Amazon Listings in accordance with the A9 Amazon Ranking Algorithm<\/a> that can drive results and sales to your business.<\/p>\n<p>Creating A+ in Amazon is arguably easy because it\u2019s quite user friendly as compared to Amazon EBC.<\/p>\n<ul>\n<li>Login to your Seller central Account as provided by the Amazon.<\/li>\n<li>Click on Advertising<\/li>\n<li>In the drop-down menu, you will see the option \u201cA+\u201d<\/li>\n<li>After clicking the A+, you will be directed to choose the ASIN of the specific product that you want to use the A+ listing<\/li>\n<li>Select the appealing template for your listing and upload the images and content accordingly.<\/li>\n<\/ul>\n<p>Note: The approval for A+ takes time. So there is no need to panic.<\/p>\n<p>Amazon takes at least 1 week before approving any A+. This is because it checks that each and everything is according to its policy and standards.<\/p>\n<p>You\u2019re A+ Content can be rejected and it is something that happens very often. The reasons for the rejection are always mentioned by Amazon.<\/p>\n<h2>My Final Take on A+<\/h2>\n<p>I can\u2019t say for sure that the content put on A+ is indexed by Amazon or not. However, leaving it empty is never a wise option.<\/p>\n<p>A+ can fill the remaining gap that is preventing you to get sales. If you haven\u2019t been focusing hard on your content, you should do it now!<\/p>\n<p>If the previous A+ for a certain listing hasn\u2019t helped you, change it. Take inspirations from similar brands and create something unique of your own.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which is the most crowded eCommerce marketplace in the world? It\u2019s Amazon Indeed. With over 25 million online stores in [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":6326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[495],"tags":[],"class_list":["post-5706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebc"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/5706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=5706"}],"version-history":[{"count":0,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/5706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/6326"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=5706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=5706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=5706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}