{"id":6232,"date":"2019-12-26T19:08:51","date_gmt":"2019-12-26T19:08:51","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=6232"},"modified":"2024-12-26T22:35:47","modified_gmt":"2024-12-26T22:35:47","slug":"everything-you-need-to-know-about-a-content","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/everything-you-need-to-know-about-a-content\/","title":{"rendered":"Everything You Need To know About A+ Content:"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How did Amazon cover the distance from EBC to A+ content and then A++ Content (Premium A+ content)? As technology is growing faster everything is updating, so do the features of Amazon.<\/span><\/p>\n<p><a href=\"https:\/\/www.amzonestep.com\/blog\/how-to-add-amazon-enhanced-brand-content\/\"><b>Enhanced Brand Content<\/b><\/a><span style=\"font-weight: 400;\"> was the idea of the marketing strategy for selling more <\/span><span style=\"font-weight: 400;\">and more products on a huge e-commerce market Like Amazon. It worked well and won the market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EBC was visually rich content that motivated the potential viewers to buy the product because it enhanced the <strong>product qualities<\/strong> and made it trustworthy in the eyes of the buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EBC was influencing the market because people are more likely to believe what they see more than they assume. Hence the idea of visual content made its roots.<\/span><\/p>\n<h3><b>Amazon updated the feature of Enhanced brand content to A+ Content!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon is a huge e-commerce market in the world. It has a lot of sellers and it adds more sellers on a daily basis. That is why Amazon gives a tough time to the upcoming seller for surviving in this competitive period. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To enhance the sales &amp; earn customer\u2019s trust, Amazon upgraded the feature of EBC to A+ Content in 2017.<\/span><\/p>\n<figure id=\"attachment_6234\" aria-describedby=\"caption-attachment-6234\" style=\"width: 731px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-6234 \" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/5837954546_eee10c03f2_b.jpg\" alt=\"A+ content\" width=\"731\" height=\"482\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/5837954546_eee10c03f2_b.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/5837954546_eee10c03f2_b-300x198.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/5837954546_eee10c03f2_b-768x506.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/5837954546_eee10c03f2_b-600x396.jpg 600w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><figcaption id=\"caption-attachment-6234\" class=\"wp-caption-text\">(What a picture shows, cannot be described)<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h1><b>What is A+ Content?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">A+ content is the visual rich text HD images that show different views of the product with the enhanced text that shows its benefit to the customers and why they need it the most?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is about writing a perfect piece of content that should describe the brand value and product features. It comprises close-ups and lifestyle images, Charts showing the use, importance, and significance of the products by consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence a perfectly written and designed A+ content makes the mind of the customer what is the product exactly they are buying, and improves conversion rate (CR), sales, and Click-through Rate (CTR) of a listing because they convince the customer in making a purchase. <\/span><span style=\"font-weight: 400;\">The purchase not only increases your revenue but also it improves the organic position of your product.<\/span><\/p>\n<p><strong>A+ content may grow the sales average from 3% to 10% by improving the knowledge about the product for viewers.<\/strong><\/p>\n<h2><b>Amazon A+ content is only available for vendors!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Unluckily,\u00a0 Amazon A+ Content is not accessible for all the sellers out there.\u00a0<\/span><span style=\"font-weight: 400;\">It is available for,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>First party amazon sellers<\/b><span style=\"font-weight: 400;\"> that sell through the amazon vendor central (only available via invitation). It is usually used by brands, manufacturers and distributors. Vendor sellers act like suppliers while the rest of the selling procedure is done by Amazon.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Approved Sellers<\/strong> who have registered their products from the Amazon Brand Registry Program (ABR) or Professional sellers can avail of the basic services of A+ Content.<\/span><\/li>\n<\/ul>\n<h2><b>Vendor central and seller central have some basic differences!<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-6280 size-full aligncenter\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-15.png\" alt=\"\" width=\"848\" height=\"508\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-15.png 848w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-15-300x180.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-15-768x460.png 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-15-600x359.png 600w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<h2><b>A+ Content costs nothing!<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-6235 size-full aligncenter\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/3jxtzg.jpg\" alt=\"\" width=\"500\" height=\"617\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/3jxtzg.jpg 500w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/3jxtzg-243x300.jpg 243w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The basic features of the A+ content cost literally nothing. It is free of cost. <\/span><span style=\"font-weight: 400;\">These Basic features contain five standard templates for the content and it is very easy to use.<\/span><\/p>\n<h1><b>Amazon Brand Registry Requirements:<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Brand registration is a very effective step to help the sellers secure a significant place on a huge online market like Amazon. It makes the products more reliable and smoothens the shopping experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fulfill the eligibility requirements to enroll your brand and become a registered seller, Amazon brand registry requires these steps:<\/span><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">\u00a0You must have an active and approved trademark of your brand in the country you want to enroll in your brand.\u00a0 <\/span><\/b>(Must check if Amazon accepts the registred trademark of the country)<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Government-authorized trademark number\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are a vendor or seller, sign in to the Amazon brand registry with the same credential.\u00a0 Then It will let you access all the features of the brand registry.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Now enroll your brand, provide the list of product categories and countries where your products are manufactured and distributed.<\/span><\/li>\n<\/ul>\n<h1><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7191\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Amazon-Brand-Registry-Requirements.jpg\" alt=\"\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Amazon-Brand-Registry-Requirements.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Amazon-Brand-Registry-Requirements-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Amazon-Brand-Registry-Requirements-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Amazon-Brand-Registry-Requirements-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Amazon-Brand-Registry-Requirements-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/span><\/h1>\n<h1><span style=\"font-weight: 400;\">Now, <\/span><b>Amazon launched Premium A+ Content or A++ Content!\u00a0<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Premium A+ Content is the more modernized form of A+ content with more interesting and amazing features. Premium A+ content is designed to build a flawless purchasing experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A++ content makes a customer satisfied enough to convert it into a buyer hence improving the conversion rates more than usual or basic A+ Content.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><b>Added features of Premium A+ Content!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon added different impactful features to Premium A+ Content. These are,<\/span><\/p>\n<ul>\n<li><b>Modern High-quality, visual rich HD images<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-6268 aligncenter\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-8-1.png\" alt=\"A+ content\" width=\"740\" height=\"447\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-8-1.png 1022w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-8-1-300x181.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-8-1-768x464.png 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-8-1-600x362.png 600w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Premium A+ feature supports the High-quality HD images that impress the visual sense of customers. These images include lifestyle images, product images with rich and specific content, etc. Amazon offers 7 different and unique templates to upload the images while in A+ content there were only 5 templates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A++ feature offers the 800<\/span><span style=\"font-weight: 400;\">x600 or 1464&#215;600 size that is big enough to cover the whole Amazon page while the basic A+ Content has smaller images.<\/span><\/p>\n<ul>\n<li><b>HD videos up to 3 minutes in length<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-6269 size-full aligncenter\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-9.png\" alt=\"\" width=\"701\" height=\"390\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-9.png 701w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-9-300x167.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-9-600x334.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is the brand new feature of Premium A+ Content. Now Vendor sellers can upload a high quality (720p) video up to 3 minutes featuring their products. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Enhanced frequently asked questions (FAQs) <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-6270 size-large aligncenter\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-10-1024x567.png\" alt=\"\" width=\"1024\" height=\"567\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-10-1024x567.png 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-10-300x166.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-10-768x425.png 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-10-600x332.png 600w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Screenshot-10.png 1059w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can put some main frequently asked questions and their answers with bold text in engaging layouts. It helps the customers to clear their confusion and questions regarding the product, without getting in trouble of waiting for the response.<\/span><b>\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Interactive nature for the ease of the customers<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It functions like hotspot modules that answer the customer question when they scroll through the product description and qualities.<\/span><\/p>\n<ul>\n<li><b>Mobile friendly\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Premium A+ Content is mobile-friendly, it is easily accessible on mobile screens showing most of the features.<\/span><\/p>\n<ul>\n<li><b>Voice friendly<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many people prefer to use voice friendly systems instead of typing. Amazon A+ content fits perfectly for these users makes it more user-friendly.\u00a0<\/span><\/p>\n<h2><b>Premium A+ Content costs money!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is the premium feature of Amazon that enhances sales of products up to 15%. It is not free at all. It charges the user from 250k dollars to 500K dollars according to the usage of features and specifications.<\/span><\/p>\n<h3><b>Let\u2019s have a quick look at EBC, A+ Content, and Premium A+ Content Specifications!<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7194\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Premium-A-Content-costs-money.jpg\" alt=\"Premium A+ Content costs money\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Premium-A-Content-costs-money.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Premium-A-Content-costs-money-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Premium-A-Content-costs-money-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Premium-A-Content-costs-money-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Premium-A-Content-costs-money-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h2><b>How to build\u00a0 A+ Content pages?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For Preparing a Quality A+ Content,\u00a0 get the Amazon <\/span><a href=\"https:\/\/amzonestep.com\/services\/amazon-enhanced-brand-content-service\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Enhanced brand content services <\/span><\/a><span style=\"font-weight: 400;\">or the services of <\/span><a href=\"https:\/\/amzonestep.com\/services\/amazon-enhanced-brand-content-service\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A+ content experts<\/span><\/a><span style=\"font-weight: 400;\"> to get a perfect grab on your customers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7193\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/How-to-build-A-Content-pages_.jpg\" alt=\"How to build  A+ Content pages?\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/How-to-build-A-Content-pages_.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/How-to-build-A-Content-pages_-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/How-to-build-A-Content-pages_-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/How-to-build-A-Content-pages_-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/How-to-build-A-Content-pages_-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h3><b>Self Service Module:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This module demands your services. You will prepare all the content, upload and arrange it yourself. When you will choose a Self-service module then the feature will ask you,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To create a project and build the layout<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upload your prepared content and arrange it\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review it and add<\/span><\/li>\n<\/ul>\n<h3><b>Amazon Build For You:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This module provides you the services. You will supply all the prepared A+ content and Amazon will select the layout and maintain your A+ detail page. <\/span><span style=\"font-weight: 400;\">But this module is much more expensive than the self-service modules.\u00a0<\/span><\/p>\n<h2><b>Benefits of Premium A+ Content!<\/b><\/h2>\n<p><b>Amazon A+ Content <\/b><span style=\"font-weight: 400;\">has many benefits but it varies from product to product. Make sure that your product requires an A+ Content marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, a well prepared A+ Content works more effectively than poorly generated enhanced content. Make sure that you have got the potential in your A+ Content. <\/span><span style=\"font-weight: 400;\">If Your A+ Content checks these points then get ready to avail of the significant benefits of A+ Content.<\/span><\/p>\n<h3><b>It catches the attention of the viewer:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A product with A+ premium content features is attention-grabbing. It somehow holds the viewer to the product and makes it easy for him to skim through the details of the products than to skip. <\/span><\/p>\n<h3><b>It keeps your Product on the top:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It makes the organic ranking of the product, thus keeps it on the top. It highlights the features and functions of the products and gets the trust of the customer to click the buy button.<\/span><\/p>\n<h3><b>It enhances the conversion rate:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Product sales increase the conversion rates up to 15% than usual. It generates more revenues, more positive reviews, and ratings.\u00a0<\/span><\/p>\n<h1><b>Final verdict regarding Premium A+ Content:<\/b><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7192\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-verdict-regarding-Premium-A-Content.jpg\" alt=\"Final verdict regarding Premium A+ Content\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-verdict-regarding-Premium-A-Content.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-verdict-regarding-Premium-A-Content-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-verdict-regarding-Premium-A-Content-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-verdict-regarding-Premium-A-Content-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-verdict-regarding-Premium-A-Content-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h3><b>No one can ever deny the influence of A+ Content to enhance sales!\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As much as <a href=\"https:\/\/www.amzonestep.com\/services\/amazon-product-photography\">product photography<\/a> is extremely important for your Amazon business, A+ is still the most effective method ever to stand unique in a crowded market place like Amazon. It pushes you up from your competitors and engages the visitors in your products. Hence it improves the conversion rates. It also pressures buyers to leave a good review that <a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-reviews-in-amazon-2020\/\">increases your positive reviews and ratings<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Positive reviews and ratings clean up your path for future sales. <\/span><span style=\"font-weight: 400;\">But It costs money so make sure to utilize the features and specs at its best to get the most of the opportunity.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How did Amazon cover the distance from EBC to A+ content and then A++ Content (Premium A+ content)? As technology [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":6312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[495],"tags":[506,507,508],"class_list":["post-6232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebc","tag-a-content","tag-amazon-brand-registry","tag-premium-a-content"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/6232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=6232"}],"version-history":[{"count":1,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/6232\/revisions"}],"predecessor-version":[{"id":9761,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/6232\/revisions\/9761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/6312"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=6232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=6232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=6232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}