{"id":6640,"date":"2020-04-15T18:26:21","date_gmt":"2020-04-15T18:26:21","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=6640"},"modified":"2024-10-13T06:47:49","modified_gmt":"2024-10-13T06:47:49","slug":"covid-19-and-its-impact-on-amazon-third-party-sellers","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/covid-19-and-its-impact-on-amazon-third-party-sellers\/","title":{"rendered":"COVID-19 And Its Impact On Amazon Third-Party Sellers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">More than 50% of the <a href=\"https:\/\/www.amzonestep.com\/blog\/reasons-your-amazon-sales-have-dropped\/\"><strong>Amazon sales<\/strong><\/a> are made through third-party sellers and since everybody is confined to their homes with no safe alternative but to shop online, a massive surge of online supply and demand has taken place, leaving amidst its <a href=\"https:\/\/www.amzonestep.com\/blog\/why-inventory-management-is-important\/\"><strong>third-party sellers<\/strong><\/a> in unmitigated waters and much uncertainty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the wake of reality-altering pandemic known as coronavirus, almost everyone has felt the wrath. From disturbed routine to limitation from the outside world, it hasn\u2019t been easy for the most. More specifically, all those heroes out there doing their best to keep the world running by providing not only everyday essentials but also time occupying deliveries to their panic-ridden consumers whose sole purpose seems to be mass hoarding essentials like toilet paper.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/why-inventory-management-is-important\/\">Why Inventory Management is Important for Amazon Sellers and How to Improve It<\/a><\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s an understatement to say matching the demand with supply has been only one of the many challenges <a href=\"https:\/\/www.amzonestep.com\/\"><strong>Amazon FBA sellers<\/strong><\/a> are facing these days.\u00a0\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f150e545416\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f150e545416\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.amzonestep.com\/blog\/covid-19-and-its-impact-on-amazon-third-party-sellers\/#Ban_Over_Non-Essential_Categories\" title=\"Ban Over Non-Essential Categories\">Ban Over Non-Essential Categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.amzonestep.com\/blog\/covid-19-and-its-impact-on-amazon-third-party-sellers\/#Disruption_In_Supply_Chain\" title=\"Disruption In Supply Chain\">Disruption In Supply Chain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.amzonestep.com\/blog\/covid-19-and-its-impact-on-amazon-third-party-sellers\/#Major_Delay_In_Shipment\" title=\"Major Delay In Shipment\">Major Delay In Shipment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.amzonestep.com\/blog\/covid-19-and-its-impact-on-amazon-third-party-sellers\/#Decline_In_Consumer_Spendings\" title=\"Decline In Consumer Spendings\">Decline In Consumer Spendings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.amzonestep.com\/blog\/covid-19-and-its-impact-on-amazon-third-party-sellers\/#How_Amazon_Sellers_Should_Combat_These_Difficulties\" title=\"How Amazon Sellers Should Combat These Difficulties?\">How Amazon Sellers Should Combat These Difficulties?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h1><span class=\"ez-toc-section\" id=\"Ban_Over_Non-Essential_Categories\"><\/span><span style=\"font-weight: 400;\">Ban Over Non-Essential Categories<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-6645\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/ban.jpg\" alt=\"\" width=\"1756\" height=\"1138\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/ban.jpg 1756w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/ban-300x194.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/ban-1024x664.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/ban-768x498.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/ban-1536x995.jpg 1536w\" sizes=\"(max-width: 1756px) 100vw, 1756px\" \/>To match a smooth supply to an increased demand for products, Amazon recently restricted its FBA sellers to 6 essential categories: Baby, Health &amp; Household, Beauty &amp; Personal Care (including personal care appliances), Grocery, Industrial &amp; Scientific, and Pet Supplies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ban was announced to be lifted by the 5th of April but it seems Amazon is still navigating on that front and there has been no relief to the sellers whose non-essential shipments are no longer being accepted by <strong>Amazon<\/strong>. This inbound freeze has affected about 53% <a href=\"https:\/\/www.amzonestep.com\/blog\/how-canadian-fba-sellers-can-ship-to-usa-warehouse-cheaply\/\"><strong>FBA sellers<\/strong><\/a>.\u00a0\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ppc-product-targeting-strategy-for-amazon-sellers-in-2022\/\">Amazon PPC Product Targeting Strategy for Amazon Sellers in 2022<\/a><\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The vendors whose sole bridge to the customers is Amazon are now looking at alternatives such as FBM.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Disruption_In_Supply_Chain\"><\/span><span style=\"font-weight: 400;\">Disruption In Supply Chain<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h1><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6643\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_206806584-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_206806584-scaled.jpeg 2560w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_206806584-300x200.jpeg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_206806584-1024x683.jpeg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_206806584-768x512.jpeg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_206806584-1536x1024.jpeg 1536w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_206806584-2048x1366.jpeg 2048w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_206806584-555x370.jpeg 555w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">The domino effect took place long before the USA came into contact with the deadly virus. Sources report that sellers felt a serious decline in sales due to supply disruption in China, where Chinese suppliers and factories were facing serious ramifications from the COVID-19 outbreak. Unable to produce and import goods globally, the ripples could be felt around the world.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Major_Delay_In_Shipment\"><\/span><span style=\"font-weight: 400;\">Major Delay In Shipment<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6642\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_162107500-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_162107500-scaled.jpeg 2560w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_162107500-300x169.jpeg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_162107500-1024x576.jpeg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_162107500-768x432.jpeg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_162107500-1536x864.jpeg 1536w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/AdobeStock_162107500-2048x1152.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon is famous for its fast delivery services. With Amazon Fresh, you could get same-day deliveries on groceries and produce. The Prime users could enjoy free deliveries within two days, and the Amazon Dash could take care of necessary household items just before depletion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Due to the effects of CoronaVirus, Amazon\u2019s promises have taken a great toll. Even with a temporary hold on the selling of non-essential goods, Amazon may be meeting ends but it is not as smooth as it used to. Even the regular 5-8 day delivery has taken an unsavory stretch to as long as a month!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a frenzy of buying, with limited workers, and health &amp; safety measures it is proving challenging for Amazon to deliver on its previous standards. As a result of late shipments, many customers are canceling their orders after finding out their orders will take too long to arrive.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-seller-account-suspended\/\">10 Reasons Why Your Amazon Seller Account is Suspended!<\/a><\/strong><\/em><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Decline_In_Consumer_Spendings\"><\/span>Decline In Consumer Spendings<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6646\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/expenses.jpeg\" alt=\"\" width=\"2000\" height=\"1000\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/expenses.jpeg 2000w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/expenses-300x150.jpeg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/expenses-1024x512.jpeg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/expenses-768x384.jpeg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/expenses-1536x768.jpeg 1536w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/expenses-1200x600.jpeg 1200w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We found out through a survey that around 80 million jobs may be lost due to the spread of COVID-19. These are mainly jobs relating to luxury services, tourism, and travel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The people are currently concerned with self-preservation more than anything else. The buying focus has been limited to survival at home and making life efficient within the comfort of their walls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since people are spending less on items outside the essential categories, more is spent over goods like health, food, child and pet care.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<\/strong><\/em><strong><em><a href=\"https:\/\/www.amzonestep.com\/blog\/vendor-central-vs-seller-central\/\">Amazon Vendor Central Vs Seller Central<\/a><\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sellers dealing with non-essential items are either facing this difficulty despite turning to other methods than FBA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, due to delay in Prime Day (usually held around mid-July, now postponed till August) will likely also bring a major setback to sellers as mass materialism allows them to single-handedly generate a huge spike in revenue.\u00a0\u00a0<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"How_Amazon_Sellers_Should_Combat_These_Difficulties\"><\/span><span style=\"font-weight: 400;\">How Amazon Sellers Should Combat These Difficulties?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6647\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/comabat.jpeg\" alt=\"\" width=\"1730\" height=\"1155\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/comabat.jpeg 1730w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/comabat-300x200.jpeg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/comabat-1024x684.jpeg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/comabat-768x513.jpeg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/comabat-1536x1025.jpeg 1536w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/comabat-555x370.jpeg 555w\" sizes=\"(max-width: 1730px) 100vw, 1730px\" \/>These may be trying times and to make sure Amazon Sellers survive through this epidemic, here are a few suggestions sellers can apply to see their business through.\u00a0<\/span><\/p>\n<p><b>Give FBM a try &#8211;<\/b><span style=\"font-weight: 400;\"> With inbound shipment freeze, many sellers are already considering Fulfillment By Merchant. Since Amazon is unable to fulfill, you don\u2019t have to sit around feeling trapped and helpless. Try fulfilling your products by yourself, if you have a storage area. A plus advantage of switching to FBM would be the buy box. Currently, Amazon has been favoring the FBM sellers who are able to meet ends better than FBA sellers for the placement in the buybox.\u00a0<\/span><\/p>\n<p><b>Halt advertising or spend less on it\u00a0 &#8211;<\/b><span style=\"font-weight: 400;\">\u00a0 With the economy being at stake, many businesses are making a practice of cutting down on costs and saving up for harsher times. Since we do not know how long this spell may go on, it is a wise choice to temporarily cut down on extra costs such as advertising. Amazon itself is urging sellers to do the same.\u00a0<\/span><\/p>\n<p><b>Change your strategies &#8211;<\/b><span style=\"font-weight: 400;\"> With Chinese suppliers out of the question, you can look for other sources such as local businesses. Many sellers are showing support to their communities by sourcing from them in order to avoid further delays in shipment and communication issues. Meanwhile, the customers will likely be more pleased as well with less damage to the ecosystem. Besides that, where applicable, you can also go for homemade production of goods, or 3D print your own items! Other sellers are reaching out to suppliers outside china and the US such as\u00a0 Vietnam, Mexico, Taiwan, and more.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<\/strong><\/em><strong><em><a href=\"https:\/\/www.amzonestep.com\/blog\/mistakes-to-avoid-with-amazon-sponsored-products\/\">10 Mistakes To Avoid with Amazon Sponsored Products Ads<\/a><\/em><\/strong><\/p>\n<p><b>Update your inventory to hot selling products &#8211;<\/b><span style=\"font-weight: 400;\"> Right now, as we have observed, there are certain categories that are hot to sell and consume alike. Products such as DIY projects, self-grooming &amp; care kits, fitness, home office supplies, medical supplies, and pet care products are very in. Selling products such as these may prove quite beneficial to the sellers.\u00a0<\/span><\/p>\n<p><b>Most importantly, stay informed &#8211; <\/b><span style=\"font-weight: 400;\">Staying on top of current news and updates is the way to make sure you don\u2019t miss out on important trends and updates regarding amazon.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 50% of the Amazon sales are made through third-party sellers and since everybody is confined to their homes [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":6644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[269],"tags":[446,503,601,600,598,602,599],"class_list":["post-6640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-amazon-fba-business","tag-amazon-seller","tag-amazon-third-party-sellers","tag-coronavirus","tag-covid-19","tag-covid-19-impact","tag-covid-19-pandemic"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/6640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=6640"}],"version-history":[{"count":0,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/6640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/6644"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=6640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=6640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=6640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}