{"id":6686,"date":"2020-06-17T21:01:45","date_gmt":"2020-06-17T21:01:45","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=6686"},"modified":"2025-07-11T18:13:02","modified_gmt":"2025-07-11T18:13:02","slug":"amazon-ads-campaign-structure-for-highs-sales-low-acos","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/amazon-ads-campaign-structure-for-highs-sales-low-acos\/","title":{"rendered":"Amazon Ads Campaign Structure for Highs Sales &#038; Low ACoS"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With so much noise in the Amazon FBA space today, it\u2019s hard to know who to listen to and who to block out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you were to Google search \u201c<strong>how to set up Amazon Ads<\/strong>\u201d you will get 6 different opinions from 6 totally different people\u2026 so how do we decide which one is best for our brand?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like so many things, Amazon Ads doesn\u2019t have \u201cthe one strategy\u201d that will work best for every brand and every situation. It\u2019s better to pick one that makes sense to you and has proven results, then commit yourself to it, and that\u2019s what I\u2019m going to share with you in this blog.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2512b7136a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2512b7136a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ads-campaign-structure-for-highs-sales-low-acos\/#Why_Amazon_Ads_Structure_is_Important\" title=\"Why Amazon Ads Structure is Important\">Why Amazon Ads Structure is Important<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ads-campaign-structure-for-highs-sales-low-acos\/#The_Types_Of_Amazon_Ads_Campaigns\" title=\"The Types Of Amazon Ads Campaigns\">The Types Of Amazon Ads Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ads-campaign-structure-for-highs-sales-low-acos\/#Campaign_Type_Long_Tails\" title=\"Campaign Type: Long Tails\">Campaign Type: Long Tails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ads-campaign-structure-for-highs-sales-low-acos\/#Campaign_Type_Product_Targeting\" title=\"Campaign Type: Product Targeting\">Campaign Type: Product Targeting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ads-campaign-structure-for-highs-sales-low-acos\/#Real_Estate_Campaign\" title=\"Real Estate Campaign\">Real Estate Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ads-campaign-structure-for-highs-sales-low-acos\/#Filtered_Product_Targeting_Campaign\" title=\"Filtered Product Targeting Campaign\">Filtered Product Targeting Campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ads-campaign-structure-for-highs-sales-low-acos\/#Automatic_Campaigns\" title=\"Automatic Campaigns\">Automatic Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ads-campaign-structure-for-highs-sales-low-acos\/#Retargeting_Ads\" title=\"Retargeting Ads\">Retargeting Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ads-campaign-structure-for-highs-sales-low-acos\/#Recap\" title=\"Recap\">Recap<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ads-campaign-structure-for-highs-sales-low-acos\/#About_the_Author\" title=\"About the Author\">About the Author<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/mistakes-to-avoid-with-amazon-sponsored-products\/\">10 Mistakes To Avoid with Amazon Sponsored Products Ads<\/a><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Amazon_Ads_Structure_is_Important\"><\/span><span style=\"font-weight: 400;\">Why Amazon Ads Structure is Important<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Without structure, Amazon sellers are subject to \u201crandom optimization syndrome\u201d which is the act of opening your Amazon Ads account, flipping through your campaigns, and making random changes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The problem with this is you have no idea which changes are working and which are costing you tons of money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setting up campaigns with a smart structure makes optimization easy and gives you clear data into winners vs. losers.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7107\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Why-Amazon-Ads-Structure-is-Important.jpg\" alt=\"Why Amazon Ads Structure is Important\" width=\"768\" height=\"536\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Why-Amazon-Ads-Structure-is-Important.jpg 1000w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Why-Amazon-Ads-Structure-is-Important-300x209.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Why-Amazon-Ads-Structure-is-Important-768x536.jpg 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Types_Of_Amazon_Ads_Campaigns\"><\/span><span style=\"font-weight: 400;\">The Types Of Amazon Ads Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many more campaign types than I could fit into one blog post, so I\u2019ll just give you the ones that consistently perform the best for Kenji ROI and our clients.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long Tails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product Targeting<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real Estate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Filter-Based<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automatic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retargeting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sponsored Brands<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019ll go into each one in detail and tell you how to set them up!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Campaign_Type_Long_Tails\"><\/span><span style=\"font-weight: 400;\">Campaign Type: Long Tails<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Longtails are our name for campaigns that come up from a mixture of keyword research &amp; concatenation (more on that later).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically we want to use Amazon keyword tools such as Helium 10 to find every possible mid-high volume keyword relevant to this product. There are many resources on <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/how-to-use-amazon-keywords-foryour-produts\/\"><strong>how to do Amazon keyword research<\/strong><\/a><span style=\"font-weight: 400;\"> available online so I won\u2019t go into that here, but here is how you structure long-tail campaigns.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Campaign Structure<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a new campaign titled \u201cProduct Name &#8211; Long Tails &#8211; ASIN\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create new ad groups for each match type<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0\u201cBroad &#8211; Product Name &#8211; Long Tails &#8211; ASIN\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cPhrase -Product Name &#8211; Long Tails &#8211; ASIN\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cExact &#8211; Product Name &#8211; Long Tails &#8211; ASIN\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cBMM &#8211;\u00a0 Product Name &#8211; Long Tails &#8211; ASIN\u201d (stands for Modified Broad Match, the secret 4th match type)<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">So to recap, there is only 1 campaign and 4 ad groups within the campaign. This is the simplest of the campaigns I will show you today.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ppc-all-you-need-to-know-about-amazon-ppc\/\">All You Need To Know About Amazon PPC Campaigns<\/a><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Campaign_Type_Product_Targeting\"><\/span><span style=\"font-weight: 400;\">Campaign Type: Product Targeting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These campaigns are great because they are stealing sales from competitors. If you don\u2019t know, these ads will show up directly on other Amazon listings that you target.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7104\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/product-targeting.jpg\" alt=\"Campaign Type: Product Targeting\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/product-targeting.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/product-targeting-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/product-targeting-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/product-targeting-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/product-targeting-1536x864.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"> Here are my favorite ways to use it.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Real_Estate_Campaign\"><\/span><span style=\"font-weight: 400;\">Real Estate Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We set up a product targeting campaign to target all of our own products. Yes, I know what you\u2019re thinking \u201cisn\u2019t that a waste of money?\u201d The answer is no, actually the opposite.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bidding on your own products protects you from getting poached by competitors. On average there are 26 other products showing up on every one of your product pages. You want to take up the most real estate possible to reduce the chance shoppers will click off to a competitor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showing customers your other products will help you dominate your \u201cFrequently Bought Together\u201d section for even more free real estate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your customers may prefer one of your other products, so your overall conversion rate will be higher when they easily find a similar product of yours they were looking for.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It\u2019s not uncommon for these campaigns to have ACoS below 5%, and the benefits far outweigh the downsides, and they\u2019re super simple to set up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply create 1 product targeting campaign \u201cReal Estate &#8211; Brand Name,\u201d add all your products as target destinations, &amp; all your products as ad targets.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Filtered_Product_Targeting_Campaign\"><\/span><span style=\"font-weight: 400;\">Filtered Product Targeting Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">My second favorite way to use PT is by using categories &amp; filters. With product targeting campaigns you have the option to target specific product categories, then filter by review star rating &amp; price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve played around with many filters, but the one that seems to work the best is this one.<\/span><\/p>\n<p><b>Category: <\/b><span style=\"font-weight: 400;\">Same product category as yours<\/span><\/p>\n<p><b>Review Rating:<\/b><span style=\"font-weight: 400;\"> Worse than yours, so if yours is 4, target anything below 4<\/span><\/p>\n<p><b>Price: <\/b><span style=\"font-weight: 400;\">Higher than yours<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This works because we are using broad targeting in a category, but then only showing up on products we are more likely to be more appealing than. Targeting categories without these filters rarely works well.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/mistakes-of-selling-on-amazon\/\">7 Deadly Mistakes to Avoid While Selling on Amazon<\/a><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Automatic_Campaigns\"><\/span><span style=\"font-weight: 400;\">Automatic Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most Amazon sellers set up 1 auto campaign and call it a day, but with some recent improvements to auto campaigns, we have a bit more control than we used to. Here\u2019s what I recommend.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set up 4 automatic campaigns, the only difference being the bid. When creating the campaign it will tell you the suggested bid range. Set 1 campaign at the highest suggested bid, 1 at the lowest, then 2 at equal intervals in between the highest &amp; lowest.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The goal here is to identify the ideal bid.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After running for a few weeks, come back in and see which bid is performing the best. Switch all 4 campaigns to that bid, then change the targeting so that you have 1 campaign for each of the 4 automatic targeting types. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-7102\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Automatic-Campaigns.jpg\" alt=\"Automatic Campaigns\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Automatic-Campaigns.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Automatic-Campaigns-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Automatic-Campaigns-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Automatic-Campaigns-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Automatic-Campaigns-1536x864.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> You are now left with 4 automatic campaigns at the ideal bid and 1 for each of the 4 targeting types so you have more control over their performance. All you have to do now is adjust the budgets or shut them off if their performance is consistently low.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Retargeting_Ads\"><\/span><span style=\"font-weight: 400;\">Retargeting Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These are a newer type of ad &amp; we have only 2 variables to control so this section will be short. Choose \u201cSponsored Display\u201d when setting up the new campaign, then for targeting choose \u201cAudiences\u201d &amp; set the bid to something low like $0.20.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then once you create the campaign go into \u201cTargeting\u201d and shut off \u201cSimilar product views\u201d as that very rarely performs well.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7106\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Retargeting-Ads.jpg\" alt=\"Retargeting Ads\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Retargeting-Ads.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Retargeting-Ads-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Retargeting-Ads-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Retargeting-Ads-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Retargeting-Ads-1536x864.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recap\"><\/span><span style=\"font-weight: 400;\">Recap<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So this article should give you the bulk of the benefit and act as the foundation for your Amazon Ads success. Once you have this all set up consider adding Sponsored Brands campaigns if you have Amazon Brand Registry and add any other strategies you may want to try.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the key is to have this as a strong base to build from rather than setting up 3 similar strategies that interfere with each other, making it impossible to tell what is actually working.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7105\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/recap.jpg\" alt=\"Recap\" width=\"768\" height=\"472\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/recap.jpg 1000w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/recap-300x184.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/recap-768x472.jpg 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/manage-your-holiday-advertising-budget\/\">How To Effectively Manage Your Holiday Advertising Budget<\/a><\/strong><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"About_the_Author\"><\/span><span style=\"font-weight: 400;\">About the Author<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6688\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Danny-.png\" alt=\"Danny\" width=\"204\" height=\"204\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Danny-.png 251w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Danny--150x150.png 150w\" sizes=\"(max-width: 204px) 100vw, 204px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Danny Carlson is an Amazon FBA entrepreneur specializing in PPC Management &amp; Listing Optimization. He founded the <\/span><span style=\"font-weight: 400;\">Amazon Seller Agency &#8220;<strong>Kenji ROI<\/strong>&#8220;<\/span><span style=\"font-weight: 400;\"> in 2016 &amp; has grown it to more than 10 team members.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kenji ROI has served 638+ Amazon sellers with product photography, video, copywriting, Amazon SEO, &amp; Amazon PPC Management services, and has produced 1355+ Amazon product listings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Danny is also the host of the <\/span><strong>Actualize Freedom Podcast<\/strong><span style=\"font-weight: 400;\"> (Amazon FBA) &amp; the Danny Carlson Podcast (building agencies, mindset, &amp; lifestyle) completing more than 75 interviews with names like Daniel DiPiazza, Steve Sims, Manny Coats, &amp; Kevin King.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Residing in Bali, his off time is spent training hand to hand acrobatics, ripping sport motorcycles, &amp; speaking at 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