{"id":6746,"date":"2020-10-05T20:59:00","date_gmt":"2020-10-05T20:59:00","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=6746"},"modified":"2021-12-21T07:34:46","modified_gmt":"2021-12-21T07:34:46","slug":"fba-product-photography","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/fba-product-photography\/","title":{"rendered":"FBA Product Photography:  How To Make Your Main Listing Image Stand Out"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Universally, it goes without saying that a face is the most crucial factor for an immediate first impression. Unarguably, in the Amazon marketplace, that first impression of a product is all a buyer needs to make a split decision about it. The conversion rates of your amazon listings are heavily dependent on your <a href=\"https:\/\/www.amzonestep.com\/services\/amazon-product-photography\"><strong>product photography<\/strong><\/a> and <strong>brand image<\/strong>, but most of all, the face of your Main Image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The game is now more challenging than ever. More than <strong>50% of Amazon sales<\/strong> are contributed by third-party sellers, making a massive number of over <strong>2.5 million sellers<\/strong>. One better and more competitive than the next. So how is one supposed to stand out in the crowd after all?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an invested seller, you need to look beyond the front lines. Think bigger and picture what represents my product and exactly where? The main image will be one, but its impact can be observed in various places such as the main product page, <strong>amazon search results<\/strong>, external search engines, thumbnails, etc. Therefore, your target must be equally diversified. No matter where it shall appear, it has to look fantastic.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us divulge into the bag of tricks we have for producing unique and outstanding main images, so you could lock down maximum buyer attention and ultimately convert sales.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/diy-guide-to-amazon-product-photography\/\">DIY Guide to Amazon Product Photography: 7 Need-to-Know Tips<\/a><\/strong><\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fb0d90529a0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fb0d90529a0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.amzonestep.com\/blog\/fba-product-photography\/#Use_High-quality_Camera\" title=\"Use High-quality Camera\">Use High-quality Camera<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.amzonestep.com\/blog\/fba-product-photography\/#Maximize_Visibility\" title=\"Maximize Visibility\">Maximize Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.amzonestep.com\/blog\/fba-product-photography\/#Shoot_With_A_Unique_Angle\" title=\"Shoot With A Unique Angle\">Shoot With A Unique Angle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.amzonestep.com\/blog\/fba-product-photography\/#Run_A_Split_Test\" title=\"Run A Split Test\">Run A Split Test<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.amzonestep.com\/blog\/fba-product-photography\/#An_Important_Note\" title=\"An Important Note:\">An Important Note:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.amzonestep.com\/blog\/fba-product-photography\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Our <strong>CEO<\/strong>, <strong>Kamaljit Singh<\/strong> has also done a video on this topic.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Amazon Listing Main Image That Stands Out from the Crowd - FBA Product Photography\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ESUvj3GY5Lw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Use_High-quality_Camera\"><\/span><span style=\"font-weight: 400;\">Use High-quality Camera<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7258\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Use-High-quality-Camera.jpg\" alt=\"Use High-quality Camera\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Use-High-quality-Camera.jpg 1000w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Use-High-quality-Camera-300x200.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Use-High-quality-Camera-768x512.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Use-High-quality-Camera-555x370.jpg 555w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The first thing you need to do to make your main image stand out is to make sure you&#8217;re using a high-quality camera. A sharp-looking image is the first step in gaining customer trust. It delivers the message of confidence and will move the potential buyer to subconsciously create a connection between product quality and high-quality image display. A high-quality image works like an open book that will allow customers to observe every nook and crevice of the product to their satisfaction. Besides looking superb on the main product page, it will also appear more attractive in the search results page, making your listing stand out from the crowd.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-photography-tips-2022\/\">Amazon Product Photography Tips To Adopt In 2022<\/a><\/strong><\/em><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Maximize_Visibility\"><\/span><span style=\"font-weight: 400;\">Maximize Visibility<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7255\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Maximize-Visibility.jpg\" alt=\"Maximize Visibility\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Maximize-Visibility.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Maximize-Visibility-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Maximize-Visibility-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Maximize-Visibility-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Maximize-Visibility-1536x864.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The second thing you can do is make use of professional editing services. Ensure your image is cropped with such finesse that your audience is convinced of a naturally white background, leave no room for doubt. Poor cropping skills produce an extremely undesirable effect on the customer, leaving them with the impression your service is of low quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you have to do next is eliminate any extra blank space within the frame to give maximum product coverage. This will make your product appear more bold and prominent on the main image. Amazon itself recommends covering 85% of the main image with product photography. We recommend you push it as high as the frame allows without overcompensating visibility, of course. The buyers are more likely to choose your product by simply being prompted to look at the bolder image among other competitors. This way, your chances increase significantly in getting more clicks than them.\u00a0<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Shoot_With_A_Unique_Angle\"><\/span><span style=\"font-weight: 400;\">Shoot With A Unique Angle<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7257\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Shoot-With-A-Unique-Angle.jpg\" alt=\"Shoot With A Unique Angle\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Shoot-With-A-Unique-Angle.jpg 1000w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Shoot-With-A-Unique-Angle-300x200.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Shoot-With-A-Unique-Angle-768x512.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Shoot-With-A-Unique-Angle-555x370.jpg 555w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Differentiation by a unique angle is a bold and creative idea. Shooting your product from a creative angle can help you grab the buyers\u2019 attention and increase your click-through rate. After all, standing out from the crowd is your target here. Why not do something fun to help it? Although keep in mind that this shoot should still comply with the Amazon guidelines and display your product\u2019s face as clear as possible.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-photography-tips\/\">Amazon Product Photography Tips You Should Know<\/a><\/strong><\/em><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Run_A_Split_Test\"><\/span><span style=\"font-weight: 400;\">Run A Split Test<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7256\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Run-A-Split-Test.jpg\" alt=\"Run A Split Test\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Run-A-Split-Test.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Run-A-Split-Test-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Run-A-Split-Test-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Run-A-Split-Test-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Run-A-Split-Test-1536x864.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The last thing you cannot afford to miss out on optimizing your main image is to Split Test your shortlisted choices. No matter how good looking the main image you think is, you can\u2019t know if its the right choice until you split test them. You may use testing tools such as Pikfoo to split test the main image. This way, you can attain results instantly, or you can use 30 days for the first image and 30 days on the next image live on amazon. This should provide you with accurate results to help you check which image is performing better.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"An_Important_Note\"><\/span><span style=\"font-weight: 400;\">An Important Note:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keeping the Amazon guidelines in mind, we understand that there might not be much you can do for your main image since Amazon does not allow extra visuals other than the product itself. Many sellers make the mistake of including icons, badges, text, or props in their images to make it stand out, but we advise against it. Amazon can suppress such listings during randomized checkups anytime. It seems rightfully tricky to make your main image stand out when the only thing allowed is just a bland photograph of your product devoid of external help.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-photography-service\/\">Amazon Product Photography : The Basics<\/a><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><span style=\"font-weight: 400;\">Final Thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7254\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-Thoughts.jpg\" alt=\"Final Thoughts\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-Thoughts.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-Thoughts-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-Thoughts-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-Thoughts-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Final-Thoughts-1536x864.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It cannot be stressed enough that your main image is everything. Hopefully, now that you have a few tricks up your sleeve, you will find it easier to make your <a href=\"https:\/\/www.amzonestep.com\/services\/amazon-listing-optimization\"><strong>Amazon Listing<\/strong><\/a> stand out. And remember not to shy away from asking for professional help if you need it\u2014we have expertise in <\/span><strong><a href=\"https:\/\/www.amzonestep.com\/services\/amazon-product-photography\">Amazon Product Photography<\/a><\/strong><span style=\"font-weight: 400;\"> and professional editing services.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universally, it goes without saying that a face is the most crucial factor for an immediate first impression. Unarguably, in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[493],"tags":[639,638,322],"class_list":["post-6746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography","tag-amazon-product-photography","tag-fba-product-photography","tag-product-photography"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/6746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=6746"}],"version-history":[{"count":0,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/6746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/6747"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=6746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=6746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=6746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}