{"id":6800,"date":"2021-02-08T16:34:20","date_gmt":"2021-02-08T16:34:20","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=6800"},"modified":"2022-03-07T13:49:44","modified_gmt":"2022-03-07T13:49:44","slug":"5-ways-you-can-make-your-amazon-product-videos-stand-out","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/5-ways-you-can-make-your-amazon-product-videos-stand-out\/","title":{"rendered":"5 Ways You Can Make Your Amazon Product Videos Stand Out"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Why make videos for Amazon? The answer: Because great <strong>Amazon product videography<\/strong> can elevate your products to the next level. Utilizing <strong>Amazon product videos<\/strong> can help potential buyers understand your brand and allow them to make online purchasing decisions more precisely. The right product video can effectively optimize your listing, increase your conversions and help reduce negative reviews by clearly stating what the product offers and its benefits to online shoppers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, here are some things to keep in mind to help your <strong>Amazon product videos<\/strong> be the best they can be.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-photography-tips-2022\/\">Amazon Product Photography Tips To Adopt In 2022<\/a><\/strong><\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f41078b69e9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f41078b69e9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.amzonestep.com\/blog\/5-ways-you-can-make-your-amazon-product-videos-stand-out\/#Know_Your_Strategy\" title=\"Know Your Strategy\">Know Your Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.amzonestep.com\/blog\/5-ways-you-can-make-your-amazon-product-videos-stand-out\/#Pick_The_Right_Format\" title=\"Pick The Right Format\">Pick The Right Format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.amzonestep.com\/blog\/5-ways-you-can-make-your-amazon-product-videos-stand-out\/#Know_Your_Script\" title=\"Know Your Script\">Know Your Script<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.amzonestep.com\/blog\/5-ways-you-can-make-your-amazon-product-videos-stand-out\/#Invest_in_High_Quality_and_High_Tech\" title=\"Invest in High Quality and High Tech\">Invest in High Quality and High Tech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.amzonestep.com\/blog\/5-ways-you-can-make-your-amazon-product-videos-stand-out\/#Keep_It_Short_and_Communicate_Clearly\" title=\"Keep It Short and Communicate Clearly\">Keep It Short and Communicate Clearly<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Know_Your_Strategy\"><\/span><b>Know Your Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An effective strategy is vital and when executed properly, will save you plenty of time and money later for your Amazon product videos. How is your brand positioned and in what way will the video production present it? Consider your audience: who are these lifestyle product videos intended for? Where will they watch it? Are you planning on creating video shorts? Are you creating multiple videos for product variations? Most importantly, what action do you want viewers to take after viewing?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are all important questions to answer &#8211; not only does it prevent unnecessary work but planning out your Amazon product video strategy will help you create content targeted for your audience and ensure you are showing off your brand right and on point. When done right, it minimizes your budget costs all the while maximizing your total output. Identify how you want your product to be presented and how it helps the customer want to buy it.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7122\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Know-Your-Strategy.jpg\" alt=\"\" width=\"768\" height=\"510\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Know-Your-Strategy.jpg 626w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Know-Your-Strategy-300x199.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Know-Your-Strategy-555x370.jpg 555w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pick_The_Right_Format\"><\/span><b>Pick The Right Format<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An important aspect of your video strategy is deciding exactly what type of videos you plan to produce. Understanding what video formats work best for your product is key to producing great <strong>Amazon product videos<\/strong>. Knowing what these videos will look like will help inform the content and length and most importantly, show off your products well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider the goals you\u2019ve decided during the strategy phase and then choose the format that best helps provide your ideal customer with the right information. Here are some commonly used video styles to get you started!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product close-ups: <\/b><span style=\"font-weight: 400;\">Clean, simple, and solely focused on the product. These videos can be as simple or as complex as you need it to be. Think about the experience of interacting with the product in a storefront and try to recreate the feeling with your Amazon product video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How-tos:<\/b><span style=\"font-weight: 400;\"> Great for showing off products that are practical and complex. You can highlight special features and go through frequently asked questions so potential buyers can fully understand the value of your product. Bonus \u2013 these work great as social content!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Installation guides: <\/b><span style=\"font-weight: 400;\">If you have a product that looks complicated to buyers, creating videos that show them precisely how they can install or build your products with zero hassle can be a gamechanger to increasing conversions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unboxings: <\/b><span style=\"font-weight: 400;\">If your products come in cool packaging, making an Amazon product video to show it off will go down great with customers looking to know exactly what they\u2019ll get when they order your product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer experiences: <\/b><span style=\"font-weight: 400;\">Designed to help customers see the product in use by other customers, this type of Amazon product review works great with products that you can interact with directly. It helps buyers understand what they&#8217;re in for and what the product can do for them.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7123\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Pick-The-Right-Format.jpg\" alt=\"\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Pick-The-Right-Format.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Pick-The-Right-Format-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Pick-The-Right-Format-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Pick-The-Right-Format-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Pick-The-Right-Format-1536x864.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/fba-product-photography\/\">FBA Product Photography: How To Make Your Main Listing Image Stand Out<\/a><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Know_Your_Script\"><\/span><b>Know Your Script<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When putting together a script, the key to standing out is to double down on quality. Every word and image in an Amazon product video script should count.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Amazon product videos, you should be looking to show, not tell. Plan out your shots for maximum visual impact. If you have a great brand story or a trusted name, look at how you can incorporate that into your script. What about narration? Will you use an off-camera voiceover or tell the story through captions?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on the product\u2019s benefits, address all necessary pain points and communicate crucial information \u2013 all the while keeping it engaging. Key features, product variation details, common frequently asked questions should all be considered as these will help you plot out the narrative for your script. A common narrative followed in Amazon product video scripts is: highlight a problem then the product comes in to save the day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to avoid mentioning prices, discounts, or time-sensitive information in your Amazon product videos. Not only are these official Amazon guidelines, but you\u2019ll have a hard time maximizing the video\u2019s usage as evergreen content when it uses language like \u201climited time offer\u201d or \u201con sale now.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7121\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Know-Your-Script.jpg\" alt=\"\" width=\"768\" height=\"329\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Know-Your-Script.jpg 700w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Know-Your-Script-300x129.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Invest_in_High_Quality_and_High_Tech\"><\/span><b>Invest in High Quality and High Tech<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thanks to advances in camera, editing, lighting, and post-production technology, high-quality product videos are cheaper than ever to produce. Creating standout Amazon product videos are now incredibly cost-effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But avoid the temptation to say \u201cwe\u2019ll fix it in the post\u201d and embrace one of two options: invest in quality production gear for creating outstanding Amazon product videos or hire an agency or production company experienced in <strong>Amazon product videography<\/strong>. Put your brand and products in the best possible light and investing in professional <strong>Amazon product videography<\/strong> will pay for itself with increased sales over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you\u2019re ready to start your shoot, ensure the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branding elements for your video. This could be your logo, your colors, even clothing that can be used in the video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test out all the equipment and make sure the space for filming is prepared.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">That all graphic elements, <a href=\"https:\/\/www.amzonestep.com\/services\/amazon-product-photography\"><strong>photos<\/strong><\/a>, and even audio are of high quality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiple copies of your product for filming purposes.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7119\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Invest-in-High-Quality-and-High-Tech.jpg\" alt=\"\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Invest-in-High-Quality-and-High-Tech.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Invest-in-High-Quality-and-High-Tech-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Invest-in-High-Quality-and-High-Tech-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Invest-in-High-Quality-and-High-Tech-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Invest-in-High-Quality-and-High-Tech-1536x864.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-3d-rendering-vs-product-photography\/\">3D Rendering vs Product Photography &amp; Which One Is A Better Option For Amazon Sellers?<\/a><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_It_Short_and_Communicate_Clearly\"><\/span><b>Keep It Short and Communicate Clearly<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Attention spans are fleeting. Think about the most impactful ads you\u2019ve seen \u2013 one thing they likely had in common was they knew when to capture your attention from the get-go.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your videos under one minute. Assume potential customers won\u2019t stick around until the end of your videos. Give them all of the important information immediately. Make every shot count. Don\u2019t go for long introductions or filler. Whether you decide to use high-quality footage of the product in action or appeal to the audience emotionally, look to make a connection precisely with impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But most importantly, make sure your videos communicate with clear intent. These videos are intended to help you sell products after all! Don\u2019t get distracted with stylish effects or dramatic cuts; your video should be simply about the product and its uses.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7120\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Keep-It-Short-and-Communicate-Clearly.jpg\" alt=\"\" width=\"768\" height=\"432\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Keep-It-Short-and-Communicate-Clearly.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Keep-It-Short-and-Communicate-Clearly-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Keep-It-Short-and-Communicate-Clearly-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Keep-It-Short-and-Communicate-Clearly-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Keep-It-Short-and-Communicate-Clearly-1536x864.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why make videos for Amazon? The answer: Because great Amazon product videography can elevate your products to the next level. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[497],"tags":[],"class_list":["post-6800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videography"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/6800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=6800"}],"version-history":[{"count":0,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/6800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/6808"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=6800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=6800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=6800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}