{"id":7574,"date":"2021-09-07T18:02:27","date_gmt":"2021-09-07T18:02:27","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=7574"},"modified":"2025-04-14T22:38:25","modified_gmt":"2025-04-14T22:38:25","slug":"3-steps-for-managing-negative-reviews-on-amazon","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/3-steps-for-managing-negative-reviews-on-amazon\/","title":{"rendered":"3 Steps for Managing Negative Reviews on Amazon"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With reviews being so critical to your Amazon business, it\u2019s easy for sellers to start to fret over every poor rating that comes in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try not to hit that panic button just yet, though.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few bad reviews here and there is a normal and expected part of the selling process. It\u2019s impossible to please everyone, and even the most popular products are going to have some critics. Occasional negative reviews also help to add some authenticity <\/span><span style=\"font-weight: 400;\">\u2014 a listing full of 5 stars and glowing comments is going to be suspicious to consumers (and Amazon).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Managing negative <strong><a href=\"https:\/\/www.amzonestep.com\/blog\/how-to-get-your-first-initial-reviews-on-amazon-2021-an-essential-guide-to-success-for-amazon-sellers\/\">reviews on Amazon<\/a><\/strong> comes down to mitigating the problem. There are three main steps you can take to help you do so. Let\u2019s take a closer look at each.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/3-steps-for-managing-negative-reviews-on-amazon\/\">3 Steps for Managing Negative Reviews on Amazon<\/a><\/strong><\/em><\/p>\n<h2><strong>How to Manage Negative Reviews on Amazon<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before we go any further, it should be made very clear that you should absolutely care about negative reviews. They impact everything from search visibility and bestseller ranking to the biggest thing of all: sales. We\u2019re simply saying it\u2019s unrealistic to think you won\u2019t get them, so how can you lessen their impact or fix the underlying issue? Enter the three steps.<\/span><\/p>\n<h3><strong>1) Look to See if the Review Goes Against Guidelines or is Suspicious<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon has strict rules surrounding <\/span><a href=\"https:\/\/www.ecomengine.com\/get-amazon-reviews\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">reviews<\/span><\/a><span style=\"font-weight: 400;\">. While you can\u2019t ask a buyer to change or remove a review (or offer a refund or other compensation for doing so), you can ask Amazon to remove it if it violates those rules.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you believe a review violates the marketplace\u2019s <\/span><span style=\"font-weight: 400;\">Community Guidelines<\/span><span style=\"font-weight: 400;\">, you can ask to have it removed by clicking the \u201cReport Abuse\u201d link on the product page. You can also email Amazon Seller Support at <\/span><span style=\"font-weight: 400;\">community-help@amazon.com<\/span><span style=\"font-weight: 400;\">. Be sure to include your product\u2019s ASIN, the date and time of the review, the name associated with the reviewer, a link to the review, and the suspected rule violation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like you should become familiar with Amazon\u2019s review policies, you should also know how to spot a fake review. Here\u2019s a quick crash course in what to look for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A sudden rise in negative (or positive) reviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Language that is noticeably similar across multiple reviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reviews with no information about the product or are written for a different product entirely<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Questionable reviews posted around the same time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Several suspect reviews on a reviewer\u2019s profile\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Contact Amazon if you suspect review manipulation. On this massively busy marketplace, it\u2019s often a good idea to do a little policing yourself, providing you have enough proof.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/how-to-get-your-first-initial-reviews-on-amazon-2021-an-essential-guide-to-success-for-amazon-sellers\/\">How to Get Your First Initial Reviews on Amazon (2021): An Essential Guide to Success for Amazon Sellers<\/a><\/strong><\/em><\/p>\n<h3><strong>2) Perform an Amazon Review Analysis<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve deemed the review to be legitimate, zero in on what\u2019s actually being said. People leave reviews for many reasons. Were they disappointed in the product quality? Was the item being used incorrectly? Was it too different from the product listing? Did the wrong item arrive? Or, was it a case of someone just wanting a public stage to complain?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An Amazon review analysis is a review of a review (that has a nice ring to it, right?). It allows you to:<\/span><\/p>\n<p><b>Improve existing products:<\/b><span style=\"font-weight: 400;\"> Look for common themes across your negative reviews. Is there a design flaw or an issue with the quality of any of the materials used? You may have to have a chat with your supplier if the problem is widespread enough.<\/span><\/p>\n<p><b>Identify new product ideas:<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-buyers-fraud-and-how-to-deal-with-it\/\"><strong> Amazon shoppers<\/strong><\/a> are pretty savvy, and you may uncover some hidden (or hilarious) gems in the comments. Do you see any \u201cI wish this item had__\u201d or \u201cIt would be better if __\u201d? You may have a new product idea right at your fingertips! Another strategy is performing a review analysis on competitors\u2019 products to look for weaknesses. A new and improved product could really take over the market share.\u00a0<\/span><\/p>\n<p><b>Make product detail page improvements:<\/b><span style=\"font-weight: 400;\"> Can the root cause of a negative review be traced back to your product listing? Does it set the wrong buyer expectations with confusing content and misleading images? Double check all of these details and consider calling in the experts for help. A full listing optimization and professional product photography (two excellent services offered by AMZ One Step!) can improve how people relate to your product and lead to more conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Negative reviews can be painful in the short term, but they can also have some long-term benefits for your business.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-reviews-using-kibly\/\">Tool Review Series : Maximizing Reviews on Amazon Using Kibly<\/a><\/strong><\/em><\/p>\n<h3><strong>3) Contact Buyers About Negative Reviews<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For years, sellers had the ability to comment on customer reviews on the product listing. When this was retired in December 2020, you were left with no real way to contact buyers about reviews. That all changed in June 2021 when Amazon rather quietly announced on its Brand Dashboard in Seller Central that <\/span><a href=\"https:\/\/www.ecomengine.com\/blog\/negative-reviews-on-amazon\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brands can now contact buyers<\/span><\/a><span style=\"font-weight: 400;\"> who left critical (1-3 star) reviews with templated emails through Buyer-Seller Messaging. <\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-7576 aligncenter\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Ecom-Blog-1-300x83.png\" alt=\"\" width=\"541\" height=\"150\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Ecom-Blog-1-300x83.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Ecom-Blog-1-768x213.png 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Ecom-Blog-1.png 975w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The feature is exclusive to brand-registered sellers, who can access it by going to the Brands menu and clicking on \u201cCustomer Reviews.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u201cContact Buyer\u201d link lets you send direct messages to buyers for two reasons:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To offer a full courtesy refund or a replacement item<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To attempt to clarify a product issue based on the review<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Although you can\u2019t edit either of the templated messages in any way, it\u2019s still some good news for sellers and another big perk of joining the Amazon Brand Registry.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/product-reviews-automated-email-marketing-campaign\/\">3 Steps to Earning More Product Reviews with an Automated Email Marketing Campaign<\/a><\/strong><\/em><\/p>\n<h2><strong>Using FeedbackFive for Managing Negative Reviews on Amazon<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, managing negative reviews is a lot of work. If you have multiple product pages, this crucial task can take up a significant amount of your time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why thousands of sellers turn to Amazon review software like <\/span><a href=\"https:\/\/www.ecomengine.com\/feedbackfive\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">eComEngine\u2019s FeedbackFive<\/span><\/a><span style=\"font-weight: 400;\"> for help. The tool\u2019s flexible product review management plans make it easy to monitor any number of ASINs for positive and negative reviews. You can choose to keep an eye on your entire catalog as well as competing ASINs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FeedbackFive\u2019s product review feature delivers detailed review data for every <strong>ASIN<\/strong> you wish to track in an easily digestible dashboard for your analysis. You can also dig deeper into ASIN-level data to see how ratings for a product have changed over time. This insight can quickly help you identify possible issues for further exploration.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-7577 aligncenter\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Ecom-Engine-2-300x185.png\" alt=\"\" width=\"507\" height=\"313\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Ecom-Engine-2-300x185.png 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Ecom-Engine-2-768x474.png 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/Ecom-Engine-2.png 975w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Time is of the essence though, as you don\u2019t want to stay in the dark about negative reviews until it\u2019s too late. To keep you in the loop, FeedbackFive also allows you to monitor reviews through a daily summary email and text and\/or email alerts. Taking action ASAP is critical on a fast-moving marketplace like Amazon!<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-reviews-in-amazon-2020\/\">How To Get Product Reviews In Amazon 2020<\/a><\/strong><\/em><\/p>\n<h2><strong>But What\u2019s the Best Way to Deal with Bad Reviews?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Arguably the best way to combat negative reviews is to build up your positive ones to lessen the effects of lower ratings. You\u2019re probably thinking, \u201cthat sounds great and all, but how in the world do I get more positive reviews?\u201d The simple answer is you have to ask for them. <\/span><span style=\"font-weight: 400;\">In fact, a popular <\/span><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/#search-frequency\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">study on review trends<\/span><\/a><span style=\"font-weight: 400;\"> revealed that 72% of people who were asked to write a review then went on to do so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon absolutely allows buyers to ask for reviews, but you must do it the right way without breaking any rules. That means no incentivizing your requests, not asking employees, friends, or family members for reviews, and following all <\/span><span style=\"font-weight: 400;\">Communication Guidelines<\/span><span style=\"font-weight: 400;\"> to the letter. FeedbackFive can facilitate this task by sending Amazon compliant feedback and review requests on your behalf through Request Review automation or customizable Buyer-Seller-Messaging templates. Start a <\/span><span style=\"font-weight: 400;\">free trial<\/span><span style=\"font-weight: 400;\"> today to see how powerful being proactive can be!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With reviews being so critical to your Amazon business, it\u2019s easy for sellers to start to fret over every poor [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":7578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[684,386],"tags":[],"class_list":["post-7574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-business","category-amazon-content"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/7574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=7574"}],"version-history":[{"count":2,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/7574\/revisions"}],"predecessor-version":[{"id":10373,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/7574\/revisions\/10373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/7578"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=7574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=7574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=7574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}