![\"Amazon](\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/word-image-1.jpeg\")
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2. Use split-testing to find the perfect product photos, phrasing, and pricing<\/h2>\n
Data-driven business decisions always beat out the guesswork, but some metrics \u2014 like shopper preferences \u2014 are rather difficult to measure. When it comes to understanding your eCommerce customers, Amazon split-testing can be your best friend.<\/p>\n
Split-testing, or A\/B testing, is when you show two versions of a similar image to different people and record which one performs better. In this case, you could show two different variations of a product photo to see which one your customers prefer.<\/p>\n
Some shoppers prefer minimalist and nice-looking photos, while others prefer to see everything that\u2019s included in the package, even if it makes the image look cluttered. The ideal way to find out which one your customers are is through split-testing. Just make sure your test audience falls into the same category as your customers.<\/p>\n
You can use split-testing to optimize more than just product photos. Feel free to test how customers react to different product titles, page descriptions, or even pricing.<\/p>\n
![\"conversion](\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/word-image-2.jpeg\")
<\/p>\n
3. Become an Amazon Prime seller<\/h2>\n
Amazon Prime members make great customers! They tend to buy more often, and in bigger quantities, so targeting them specifically is a great way to increase Amazon conversion rates. But if you want that coveted Amazon Prime badge on your product pages, you need to jump through a few hoops to become eligible.<\/p>\n
The easiest way to qualify as an Amazon Prime seller is to join Fulfillment by Amazon (FBA), Amazon\u2019s own service that stores and ships your items for you. However, FBA has its own drawbacks, including pricy fees, not to mention how it interferes with your existing fulfillment methods.<\/p>\n
As an alternative, you can also choose Seller Fulfilled Prime (SFP), but this has even more gatekeepers. Requirements include an order cancellation rate of less than 0.5% and the ability to handle \u201czero-day\u201d orders.<\/p>\n
Option 1:<\/strong><\/p>\n Option 2:<\/strong><\/p>\n Sometimes the best way to boost Amazon conversion rates is to get back to basics. Mastering the fundamentals of your product listings<\/a><\/strong> and pages has a great effect on sales \u2014 that\u2019s what makes them fundamental<\/em>.<\/p>\n Optimized listings hit all the right cues for shopping, leading to a higher unit session percentage, which then leads to more exposure from Amazon. The trouble is that a lot of sellers create their early listings before they know what they\u2019re doing and never bother to update them. Just as common, sellers never learn some vital techniques just because they fell through the cracks.<\/p>\n If you want to boost your Amazon conversion rate, a good place to start is reevaluating your current listings. If you want to touch up on all the latest and most effective techniques, check out our guide on Amazon Product Listing Optimization for 2021 (UPDATED FOR 2022)<\/strong><\/a>.<\/p>\n (Note: we have used this image before but it’s relevant here too.)<\/p>\n SEO is crucial for getting traffic to your product pages. Not just any<\/em> traffic either, but the right kind of traffic: shoppers with an intent to buy. You can easily increase Amazon conversion rates just by attracting people who are already in the late stages of the sales funnel.<\/p>\n Shoppers prepared to purchase already know what they\u2019re looking for. To get them on your pages instead of your competitors, use the right SEO keywords and search terms in the right places.<\/p>\n The most important area for SEO on Amazon is your product title. In addition to being the first thing your shoppers see, product titles are also prioritized in the Amazon search algorithm \u2014 that means keywords in the title carry more weight than elsewhere.<\/p>\n If you want a refresher on Amazon SEO, here\u2019s what you need to know to master Amazon keywords<\/strong><\/a>.<\/p>\n Amazon knows some shoppers want to hear the story behind the products they buy, and that\u2019s why they created A+ Content. Formerly known as Enhanced Brand Content (EBC), A+ Content lets sellers display extra content such as additional product details, brand carousels with more of your products, and higher-quality photos and videos.<\/p>\n Because of the extra benefits it provides for shoppers, A+ content can boost Amazon conversion rates up to 15%, not to mention how it helps generate positive ratings and reviews. Unfortunately, it\u2019s only available to sellers who have completed the Amazon Brand Registry process, but once you\u2019re approved there\u2019s a lot you can do with it<\/a><\/strong>.<\/p>\n Last but not least, you can increase Amazon conversion rates just by increasing your reviews \u2014 specifically, good<\/em> reviews.<\/p>\n Good reviews, and plenty of them, are necessary for Amazon’s success. From the shopper\u2019s perspective, they provide trustworthy guidance and social proof, encouraging prospective buyers to \u201cjoin the club.\u201d<\/p>\n From a more technical point of view, a lot of good reviews improve your listing\u2019s performance. The Amazon algorithm favors listings with a high volume of good reviews, meaning your products will get featured more on other pages, and with better placement.<\/p>\n Of course, bad reviews will still hold you back, and they\u2019re more or less inevitable at some point in your selling career. On the bright side, if you know how to manage negative reviews on Amazon<\/a><\/strong>, they won\u2019t be a problem.<\/p>\n It\u2019s one thing to follow the advice from a seasoned expert, but it\u2019s a whole other thing to have them do it for you. If you really need to increase Amazon conversion rates, reach out and we can help.<\/p>\n We offer a suite of services for Amazon sellers, ranging from listing optimization to videography\/photography to general account management. If you\u2019d like to learn more, schedule a consultation of up to 60 minutes now \u2014 for free<\/a>!<\/p>\n Want to boost your Amazon conversion rate and enjoy a higher unit session percentage? It\u2019s not all about pricing and product types \u2014 although that helps! To increase your Amazon conversion rate<\/strong> requires a little finessing, and some techniques aren\u2019t exactly obvious unless you understand the inner workings of Amazon.<\/p>\n![\"Amazon](\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/word-image-3.jpeg\")
<\/p>\n![\"Amazon](\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/word-image-4.jpeg\")
<\/p>\n4. Get a higher unit session percentage by optimizing listings<\/h2>\n
![\"CTR\"](\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/word-image-3.png\")
<\/p>\n5. Perfect the SEO keywords in your product title and page copy<\/h2>\n
6. Improve branding with A+ Content<\/h2>\n
7. Get as many (good) reviews as possible<\/h2>\n
![\"amazon](\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/word-image-5.jpeg\")
<\/p>\nExtra tip: Work with a profession<\/h2>\n