{"id":7710,"date":"2021-11-07T15:15:34","date_gmt":"2021-11-07T15:15:34","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=7710"},"modified":"2022-03-28T12:34:45","modified_gmt":"2022-03-28T12:34:45","slug":"guide-to-amazons-newest-tool","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/guide-to-amazons-newest-tool\/","title":{"rendered":"Amazon Opportunity Explorer : We Explain Amazon&#8217;s Newest Tool"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In their latest bid to give third-party sellers an edge in their marketplace, Amazon recently unveiled a brand new feature: the <\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=NJ4YRTXWLMBY38U&amp;ref=efph_NJ4YRTXWLMBY38U_cont_G2\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Product Opportunity Explorer<\/span><\/a><span style=\"font-weight: 400;\">, or simply the Amazon Opportunity Explorer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool shares valuable data and insights into which products, categories, search keywords, and niches are on the rise (and which aren\u2019t), so sellers can better choose what to sell. But how does it work, how effective is it, and \u2014 more to the point \u2014 will it be useful to <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/how-to-scale-your-amazon-business-effective-strategies-for-growth\/\">How to Scale Your Amazon Business: Effective Strategies for Growth<\/a><\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">In this quick guide, we run through the necessary details of the Amazon Opportunity Explorer so you know what to expect. There\u2019s still a little confused about it because it\u2019s new, but this article clears everything up so you can decide whether or not to fold it into your strategy.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Amazon Opportunity Explorer?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Amazon Opportunity Explorer is an interactive tab in Seller Central that reveals sales and search data for certain product niches, and also recommends some lucrative new niches to try. If you\u2019re unfamiliar with the term \u201cniche,\u201d think of it like a specialized submarket or product type that appeals only to a certain group of shoppers \u2014 for example, Red Sox merchandise, CBD oils, or home gym equipment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The aim of Amazon Opportunity Explorer is to help third-party sellers find newer and better niches, or \u201copportunities\u201d for types of products to sell, backed by actual data from Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find plenty of useful statistics there organized by niche, including:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search terms (i.e., the most popular searches for that niche)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search volume growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Units sold (based on the search terms)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average price (of all products within the niche)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top 3 clicked products (per niche)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Percentage of products using Sponsored Products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Percentage of Prime (i.e., percentage of products that were Prime eligible for at least half of page views)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average brand age for the niche<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of new products launched<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average product listing quality<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also view data on individual products, such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click count<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click share (within the niche)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average customer rating\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average Best Seller Rank (BSR)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average number of sellers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As useful as these statistics are for third-party sellers deciding what to sell, unfortunately, the tool is not yet complete. As of this writing, Amazon Opportunity Explorer is still in beta, with a limited release in only the U.S. and Germany. However, Amazon plans to expand the rollout in 2022, gradually releasing it to more and more sellers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To see if you have access, <\/span><a href=\"https:\/\/sellercentral.amazon.com\/opportunity-explorer\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\"> or find the tab in your Seller Central dashboard at <\/span><b>Menu<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><b>Growth<\/b><span style=\"font-weight: 400;\"> &gt; <\/span><b>Product Opportunity Explorer<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-listing-optimization-2022\/\">Amazon Product Listing Optimization (2022)<\/a><\/strong><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">The Advantages of Amazon Opportunity Explorer<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For choosing which products to sell, the value of the Amazon Opportunity Explorer is clear. The aggregated data on individual products, niches, and search terms can be indispensable \u2014 not only in predicting which products will sell but also in setting prices and assessing competition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon Opportunity Explorer is incredibly data-driven, so you no longer have to rely on guesswork or intuition alone. It\u2019s a great help for sellers who prefer informed decisions over stabbing in the dark.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new tool also comes in handy for <\/span><a href=\"https:\/\/www.amzonestep.com\/services\/amazon-ppc-service\"><b>managing PPC campaigns<\/b><\/a> <span style=\"font-weight: 400;\">like Sponsored Products. The Amazon Opportunity Explorer shows plenty of search data, which sellers can use to find the perfect keywords to target with their ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, the <a href=\"https:\/\/www.amzonestep.com\/blog\/consumer-insights-on-amazon\/\"><strong>Amazon Opportunity Explorer reveals great insights into customer<\/strong><\/a> behavior and shopping habits \u2014 in the right hands, that information can potentially turn an entire business around.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/why-is-my-amazon-listing-not-converting\/\">Why Is My Amazon Listing Not Converting?<\/a><\/strong><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">The Disadvantages of Amazon Opportunity Explorer<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For starters, there\u2019s no guarantee that following the recommendations in Amazon Opportunity Explorer will lead to success. While the data speaks for itself, the Amazon market and eCommerce, in general, have plenty of unpredictability. The statistics should be seen as more of a guide or aid than a law written in store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, there are some concerns for sellers who have already found their perfect niche \u2014 the new tool could bring in more competition and unwanted attention. Although it\u2019s just fair play, it still sours some sellers\u2019 outlooks, especially if they built themselves a successful <a href=\"https:\/\/www.amzonestep.com\/blog\/new-amazon-brand-analytics-features\/\"><strong>Amazon brand <\/strong><\/a><\/span><i><span style=\"font-weight: 400;\">without<\/span><\/i><span style=\"font-weight: 400;\"> the assistance of the new tool.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Is Amazon Opportunity Explorer Right for You?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The prospect of using a new, data-driven tool from Amazon is exciting, but how much can it help you in particular? To see how much use you personally can get out of the Amazon Opportunity Explorer, you first have to ask yourself, what issues are you having with Amazon?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re having trouble deciding what products to sell, the Amazon Opportunity Explorer can certainly help. Its goal is to recommend highly <a href=\"https:\/\/www.amzonestep.com\/blog\/how-to-find-a-profitable-product-to-sell-on-amazon\/\"><strong>profitable products to sell<\/strong><\/a>, so if that\u2019s your weak point, it\u2019s a good fit for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New sellers don\u2019t always know the best niches to target, or maybe they miscalculate the demand for a niche they\u2019ve already started in. In either case, if you\u2019re not sure which group of shoppers is the best match for your brand, Amazon Opportunity Explorer can give you some suggestions to start off.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the same vein, if your audience is too broad or general, the Amazon Opportunity Explorer can help you hone in on a particular group. Specializing in a specific niche or submarket reduces your competition and allows for more focused <a href=\"https:\/\/www.amzonestep.com\/blog\/product-reviews-automated-email-marketing-campaign\/\"><strong>marketing campaigns<\/strong><\/a>, ultimately saving you money in ad spend and increasing conversions with a more focused game plan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, if the products you sell aren\u2019t popular, to begin with, it\u2019s good to check with Amazon Opportunity Explorer to gauge demand. If no one is searching for these products, you might want to abandon them.\u00a0<\/span><\/p>\n<p><b><i>However<\/i><\/b><span style=\"font-weight: 400;\">, what if the products you\u2019re selling are popular, but for some reason, people aren\u2019t buying them from <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\">? Then, the Amazon Opportunity Explorer can\u2019t help you much \u2014 it can reveal the problem for you, but won\u2019t solve it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, the trouble isn\u2019t the product, it\u2019s something else: <a href=\"https:\/\/www.amzonestep.com\/blog\/how-to-do-amazon-listing-optimization\/\"><strong>listing optimization<\/strong><\/a>, marketing campaign management, product photos\/videos, reviews, your seller rating \u2014 any myriad of factors besides the actual product. The Amazon Opportunity Explorer won\u2019t be able to help you\u2026 but we can.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your Amazon troubles run deeper than product selection, our team of expert <\/span><a href=\"https:\/\/www.amzonestep.com\/services\/amazon-account-management\"><b>Amazon specialists<\/b><\/a><span style=\"font-weight: 400;\"> can both isolate and resolve the problem. Our services run the gamut from perfecting your product pages to managing your ad campaigns with a skilled eye. We can <\/span><a href=\"https:\/\/www.amzonestep.com\/services\/amazon-product-photography\"><b>optimize<\/b> <b>product photos<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.amzonestep.com\/services\/amazon-product-video-services\"><b>videos<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.amzonestep.com\/services\/product-3d-rendering\"><b>3D renders<\/b><\/a><span style=\"font-weight: 400;\">, and even <\/span><a href=\"https:\/\/www.amzonestep.com\/services\/product-packaging-design\"><b>product packaging<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In their latest bid to give third-party sellers an edge in their marketplace, Amazon recently unveiled a brand new feature: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[684],"tags":[699,697,696,698],"class_list":["post-7710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-business","tag-amazon-explorer","tag-amazon-opportunity","tag-amazon-opportunity-explorer","tag-opportunity-explorer"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/7710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=7710"}],"version-history":[{"count":0,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/7710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/7711"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=7710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=7710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=7710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}