{"id":7810,"date":"2021-12-10T10:01:08","date_gmt":"2021-12-10T10:01:08","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=7810"},"modified":"2022-03-07T18:00:56","modified_gmt":"2022-03-07T18:00:56","slug":"walmart-product-photography","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/walmart-product-photography\/","title":{"rendered":"Walmart Product Photography : How Is It Different from Amazon?\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If anyone can challenge the mighty Amazon, it\u2019s Walmart Marketplace, the eCommerce wing of Walmart department stores. In recent years, Walmart has been attracting a lot of new sellers to their online marketplace \u2014 and because many of these sellers have backgrounds in Amazon and other channels, they want to know what makes Walmart product photography different.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this quick guide, we run through everything you need to know about product photography for Walmart, including image requirements, how it&#8217;s different from Amazon product photography, and even some expert tips to get you started.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/diy-guide-to-amazon-product-photography\/\">DIY Guide to Amazon Product Photography: 7 Need-to-Know Tips<\/a><\/strong><\/em><\/p>\n<h2><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-7822 aligncenter\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_2_Walmart_Product_Photography_Requirements.jpg\" alt=\"\" width=\"789\" height=\"444\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_2_Walmart_Product_Photography_Requirements.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_2_Walmart_Product_Photography_Requirements-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_2_Walmart_Product_Photography_Requirements-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_2_Walmart_Product_Photography_Requirements-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_2_Walmart_Product_Photography_Requirements-1536x864.jpg 1536w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">Walmart Product Photography Requirements<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First things first, what are the requirements of product photography for Walmart? According to Walmart Marketplace\u2019s <\/span><a href=\"https:\/\/marketplace.walmart.com\/wp-content\/uploads\/2019\/06\/walmart-marketplace-quickstart-item-setup-content-policies.pdf\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Item Setup Content Policies<\/span><\/a><span style=\"font-weight: 400;\">, here are the hard rules for all Walmart product photography:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each <a href=\"https:\/\/www.amzonestep.com\/blog\/5-things-you-need-to-do-for-a-killer-amazon-product-listing\/\">listing needs a minimum of two product<\/a> photos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Photos must be in focus and professional quality<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only accessories that come with the item can be included<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images must follow the Walmart Trust and Safety standards (i.e., no offensive or obscene imagery)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Furthermore, <strong>Walmart product photography<\/strong> is divided into two categories: the primary product image and additional background images. As the central picture for a product listing, the primary product image has a few extra requirements all its own:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">shot against a seamless white background (RGB: 255, 255, 255)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">demonstrating a frontal view of the product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">photographs only; no graphics, infographics, or illustrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">no additions like logos, watermarks, overlays, or text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">no placeholder images<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additional background images, however, have more lenient restrictions. You\u2019re free to use pictures of the product in a more casual environment, as long as it&#8217;s directly related to the product \u2014 for example, if the product is a grill, you can use a patio set as a background.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the additional background images, you\u2019re also allowed to show the product from different angles, which is highly recommended for giving the shoppers a better sense of what they\u2019re buying.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/product-photography-on-a-white-background\/\">Tips For Taking Your Product Photography On A White Background<\/a><\/strong><\/em><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Walmart Product Photography vs. Amazon Product Photography<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite the similarities, Walmart Marketplace and Amazon are run very differently, with policies that sometimes contrast with each other.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-7823\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_3.jpg\" alt=\"Walmart Product Photography vs. Amazon Product Photography\" width=\"791\" height=\"445\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_3.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_3-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_3-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_3-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_3-1536x864.jpg 1536w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest differences is that to sell on Walmart Marketplace, retailers need to undergo an involved application process and await approval. While this may dissuade some potential sellers from migrating, it also limits the amount of competition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to product photography, though, there are a few common threads. Both Walmart and Amazon have strict rules for the main product image, including a pure white background and restrictions barring graphics and other additions. Amazon has an extra requirement that the product fills 85% of the frame \u2014 so if a photo accomplishes that, it can be used on both sites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from some of the technical differences, both Walmart and Amazon allow many of the same types of content. As with <\/span><strong><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-videos\/\">Amazon product videos<\/a><\/strong><span style=\"font-weight: 400;\">, sellers on Walmart can also upload video content, however, this has to be done through what\u2019s called Rich Media Content, which is Walmart\u2019s version of <\/span><strong><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-ebc\/\">Amazon A+ Content<\/a><\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All and all, you can use many of the same product photography for both platforms without major changes. Just keep in mind the small distinctions for the main product images, such as Amazon\u2019s rule about filling 85% of the frame, and Walmart\u2019s rule about using a frontal view.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, Amazon and Walmart product photography are so similar, you can follow the same best practices for each. That means, if you\u2019re interested in doing your own product photography for Walmart, you\u2019ll find some useful tips in our <\/span><strong><a href=\"https:\/\/www.amzonestep.com\/blog\/diy-guide-to-amazon-product-photography\/\" target=\"_blank\" rel=\"nofollow noopener\">DIY Guide to Amazon Product Photography<\/a><\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-videos\/\">Amazon Product Videos (A Comprehensive Guide for Amazon FBA Beginners)<\/a><\/strong><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">Best Tips for Walmart Product Photography<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Want to know how to optimize your product photography for Walmart? Follow these three tips below.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7824\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_4_HIGHQUALITY_IMAGE.jpg\" alt=\"Tips for Walmart Product Photography\" width=\"782\" height=\"440\" srcset=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_4_HIGHQUALITY_IMAGE.jpg 1920w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_4_HIGHQUALITY_IMAGE-300x169.jpg 300w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_4_HIGHQUALITY_IMAGE-1024x576.jpg 1024w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_4_HIGHQUALITY_IMAGE-768x432.jpg 768w, https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/IMAGE_4_HIGHQUALITY_IMAGE-1536x864.jpg 1536w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">1. Take Advantage of Rich Media Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just as we recommend using A+ Content for Amazon, we also suggest using Rich Media Content on Walmart. Rich Media Content is the name Walmart gives to all media that\u2019s not standard photography, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">product videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">interactive 360\u00b0 product views<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comparison charts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">interactive images, such as images with alternate views, close-ups, or clickable links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">file attachments for instruction manuals, guides, fliers, etc., including PDFs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Premium Content: high-quality photos with optional text and graphic inlays<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of these content types has its own advantages, and you can incorporate them differently depending on your sales strategy and target customer groups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which Rich Media Content you upload on Walmart depends on your hosting provider. If you\u2019re hosting on Walmart, you can only use videos and 360\u00b0 product views. To use the other Rich Media Content on Walmart like Premium Content or interactive images, you need a provider like CreativeDrive or WhyteSpyder.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/fba-product-photography\/\">FBA Product Photography: How To Make Your Main Listing Image Stand Out<\/a><\/strong><\/em><\/p>\n<h3><span style=\"font-weight: 400;\">2. Use Only High-Quality Images<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Online shoppers depend on product photography to gauge certain aspects of the product they can\u2019t observe personally \u2014 size, texture, weight, flexibility, etc. The best they can do online is guess at these, based on the details in the images.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Higher-quality images display more details, and as a result, those extra details lead to extra sales. The better quality photos you use, the better idea the shoppers have of what they might be getting, which is a simple and straightforward way to reduce shopping anxiety and increase conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, high-quality images require high-quality photography equipment like a professional camera and studio lighting. While you can make do with some household items, if you\u2019re feeling like a fish out of water, it might be better to simply <strong>hire a professional <\/strong><\/span><strong><a href=\"https:\/\/www.amzonestep.com\/services\/amazon-product-photography\">product photography<\/a><\/strong><span style=\"font-weight: 400;\"> company. Although it costs extra, you can rest easy knowing the final photographs will have an expert touch.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:-\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-3d-rendering-vs-product-photography\/\">3D Rendering vs Product Photography, Which One Is A Better Option For Amazon Sellers?<\/a><\/strong><\/em><\/p>\n<h3><span style=\"font-weight: 400;\">3. Edit Photos in an Image Editor<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even master photographers have trouble getting a shot right in one take. There\u2019s no shame in using image editors like Photoshop or the free GIMP to spruce up your Walmart product photography \u2014 in fact, it\u2019s a recommended best practice!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Image editors allow you to fix minor issues like blemishes and color corrections. They can\u2019t do much for major issues like focus or the angle of the subject, but they\u2019re great for an overall polish. You can remove minor imperfections like dust, make the colors more vibrant, and adjust the photo\u2019s cropping how you like it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, just like photography, using an image editor requires a learning curve, sometimes a significant one depending on the software you chose. If you plan on doing photography work for a long time, learning to use an image editor is a worthwhile investment. However, if you find it overwhelming, again you can hire a professional to take care of it for you.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If anyone can challenge the mighty Amazon, it\u2019s Walmart Marketplace, the eCommerce wing of Walmart department stores. In recent years, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[493],"tags":[713,712,709,710,711],"class_list":["post-7810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography","tag-hire-a-professional-product-photography","tag-tips-for-walmart-product-photography","tag-walmart-product-photography","tag-walmart-product-photography-requirements","tag-walmart-product-photography-vs-amazon-product-photography"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/7810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=7810"}],"version-history":[{"count":0,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/7810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/7825"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=7810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=7810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=7810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}