{"id":8629,"date":"2022-10-21T10:39:51","date_gmt":"2022-10-21T10:39:51","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=8629"},"modified":"2022-11-11T11:48:06","modified_gmt":"2022-11-11T11:48:06","slug":"must-follow-amazon-product-photography-tips-from-our-expert","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/must-follow-amazon-product-photography-tips-from-our-expert\/","title":{"rendered":"Must-Follow Product Photography Tips From Our Expert"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sellers are always looking for new and different ways to increase Amazon sales, but the answer is right under their nose. Improving Amazon product photography not only attracts more traffic to your pages but also gives your shoppers a more detailed understanding of the product, which can, in turn, increase sales on Amazon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem is that photography uses a different skill set than retail, so many sellers simply don\u2019t know how to take a good product picture. To help you get started, below we share 7 tips on how to optimize your <strong>Amazon product photography to increase FBA sales<\/strong> or Amazon sales in general.<\/span><\/p>\n<p><em><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Read More: <a href=\"https:\/\/www.amzonestep.com\/blog\/7-creative-amazon-product-photography-ideas-to-stand-out\/\">7 Creative Amazon Product Photography Ideas To Stand Out<\/a><\/strong><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">1. Show Different Sides of the Product<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the inherent problems with eCommerce is that shoppers cannot pick up or interact with the <strong><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-photography-service\/\">product \u2014 they rely on product photography<\/a><\/strong> to judge the item\u2019s shape, weight, and moveability. So to give shoppers the fullest understanding of what they\u2019re buying, show the product from different angles, in different forms, inside and outside the product packaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps to shoot multiple angles of the product against a white background, just like the one required for your <strong><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-main-image-optimization\/\">main image<\/a><\/strong>. Be sure to include a shot of everything unpacked from the container so your customers see what they\u2019re getting, but also include a shot of the package before it&#8217;s opened. If your product has moving parts or accessories, show them in use, too.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Use Creative Camera Angles<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aside from the main image requirements, you\u2019re free to include additional, more <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/7-creative-amazon-product-photography-ideas-to-stand-out\/\"><span style=\"font-weight: 400;\">creative product photography ideas<\/span><\/a><span style=\"font-weight: 400;\">. These can be instrumental in increasing <strong><a href=\"https:\/\/www.amzonestep.com\/blog\/5-ways-to-boost-your-amazon-sales-instantly\/\">Amazon sales<\/a><\/strong> if you know what kinds of photography shoppers want to see.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Infographics outlining features <\/b><span style=\"font-weight: 400;\">\u2014 You\u2019re free to add text to some of your photos, so try pointing out certain features or hard-to-see parts, so shoppers know they\u2019re there.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Products in use<\/b><span style=\"font-weight: 400;\"> \u2014 Show actual people using your products so the customer can imagine what it\u2019d be like to own it themselves. You can also use this style to demonstrate certain features that aren\u2019t obvious.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Secondary objects <\/b><span style=\"font-weight: 400;\">\u2014 Include another object in the photo as a frame of reference for size and to be suggestive. For example, include an actual strawberry next to a strawberry-flavored product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Show movement <\/b><span style=\"font-weight: 400;\">\u2014 If your product has moving parts, try taking multiple pictures of the parts in different positions so shoppers know its flexibility.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You also should strongly consider <\/span><strong><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-videos\/\">Amazon product videos<\/a><\/strong><span style=\"font-weight: 400;\">. Product videos are known to boost sales because they show off the product better than still photos. Customers can see how people use the product, and you can even demonstrate certain features that photos still can\u2019t convey.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/20-stats-to-drive-your-amazon-video-marketing-strategy\/\">20 Stats to Drive Your Amazon Video Marketing Strategy<\/a><\/strong><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">3. Minimize Empty Space<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A common piece of advice expert photographers give to beginners is to \u201cfill the frame,\u201d which essentially means minimizing the amount of empty space in the background. Your product should be the main focus of attention, so make sure it takes up the majority of your shot. Try to get the camera close enough to the product that the background is hardly noticeable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, one of the <strong><a href=\"https:\/\/www.amzonestep.com\/services\/amazon-product-photography\">Amazon product photography<\/a><\/strong> requirements states that, for the main image, the product must take up 85% of the frame. Aside from the main image, you\u2019re free to play more with perspective, but minimizing empty space is a good <strong><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-photography-tips\/\">photography tip<\/a><\/strong> in general.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Follow the Amazon Product Photography Guidelines<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even more important than attracting shoppers is following <\/span><a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/G1881?locale=en-US\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>Amazon\u2019s product image requirements<\/strong><\/span><\/a><span style=\"font-weight: 400;\">. There are some particular rules you don\u2019t want to accidentally break, and by learning the requirements, you can better understand what kind of pictures you can and cannot use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specifically, here are some key takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1000-pixel minimum on either width or height<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">use either color mode sRGB or CMYK\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the format must be either JPEG, PNG, GIF, or TIFF<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">use a true white background (RGB: 255, 255, 255) for the main image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">do <\/span><b>not <\/b><span style=\"font-weight: 400;\">use additional text, graphics, or inset images for the main image<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, taking <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/product-photography-on-a-white-background\/\"><span style=\"font-weight: 400;\"><strong>product photography with a white background<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> is necessary for at least one of your photos. However, you can make the most out of the white background by shooting multiple angles, as we advised in step 1.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More:\u00a0<a href=\"https:\/\/www.amzonestep.com\/blog\/hire-best-amazon-product-photographer\/\">How to Hire the Best Amazon Product Photographer<\/a><\/strong><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">5. Learn How to Retouch Photos<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even the best <strong><a href=\"https:\/\/www.amzonestep.com\/blog\/hire-best-amazon-product-photographer\/\">product photographers<\/a><\/strong> still use photo editing software to touch up their photos. Retouching <strong><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-photography-last-guide\/\">product photos is the norm on Amazon<\/a><\/strong> and most other eCommerce sites, so if you want your pictures to compete you\u2019ll have to learn some of the basics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that you don\u2019t need to drop hundreds of dollars on Photoshop. You can find cheap or even free photo editing software online. This can help with aspects like brightening the colors, removing dust or other blemishes, and allowing you to superimpose text or overlap images.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Use Proper Equipment<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While you can technically take product photos on your smartphone, you\u2019ll get the best results with proper photography equipment, including both a camera and lighting. To maximize results, you\u2019ll also want accessories like a tripod and an adequate white background.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best cameras for Amazon product photography are usually <\/span><b>mirrorless<\/b><span style=\"font-weight: 400;\"> or <\/span><b>DSLR<\/b><span style=\"font-weight: 400;\">. As for artificial lighting, try <\/span><b>LED<\/b><span style=\"font-weight: 400;\"> or <\/span><b>incandescent lamps<\/b><span style=\"font-weight: 400;\">. However, be aware that these aren\u2019t always cheap. If you want to keep your budget down, consider working with someone who already owns these things, which brings us to our final tip\u2026<br \/>\n<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>Read More: <a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-photography-tips-2022\/\">Amazon Product Photography Tips To Adopt In 2022<\/a><\/strong><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">7. Work with Amazon Product Photography Services<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While these tips are designed to improve the work of an amateur photographer, you can\u2019t master the art of product photography in a few weeks or months. If you want truly mesmerizing pictures, you may want to hire <\/span><a href=\"https:\/\/www.amzonestep.com\/services\/amazon-product-photography\"><span style=\"font-weight: 400;\"><strong>Amazon product photography services<\/strong><\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re worried about money, hiring a professional Amazon photographer means you don\u2019t have to buy any new equipment. In this sense, you\u2019re coming out ahead in the cost ratio because you can leverage professional-tier equipment without actually having to buy it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But more important is the skill of professional photographers, who have spent their lives honing their craft and can understand concepts like angles, lighting, and how to use a camera. A professional photographer will know the right settings and angles by heart, and if you work with an Amazon service, they\u2019ll also be familiar with the image requirements.\u00a0<\/span><span style=\"font-weight: 400;\">If you\u2019re interested and want to hear a quote, schedule a <\/span><strong><a href=\"https:\/\/calendly.com\/curtisamzonestep\/\" target=\"_blank\" rel=\"noopener\">free consultation call<\/a><\/strong><span style=\"font-weight: 400;\"> now, up to 60 minutes. We\u2019ll answer all your questions and explain how we can help! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sellers are always looking for new and different ways to increase Amazon sales, but the answer is right under their [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":8668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[269],"tags":[445,446,320,397,639,925,704,687,686,646,657],"class_list":["post-8629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-amazon","tag-amazon-fba-business","tag-amazon-fba-photography","tag-amazon-photography","tag-amazon-product-photography","tag-amazon-product-photography-on-a-white-background","tag-amazon-product-photography-services","tag-amazon-product-videography","tag-amazon-product-videos","tag-best-amazon-product-images","tag-product-photography-for-amazon"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/8629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=8629"}],"version-history":[{"count":0,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/8629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/8668"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=8629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=8629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=8629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}