{"id":8816,"date":"2023-02-24T11:15:05","date_gmt":"2023-02-24T11:15:05","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=8816"},"modified":"2025-04-23T04:01:15","modified_gmt":"2025-04-23T04:01:15","slug":"5-ways-to-step-up-your-game-as-an-amazon-seller-this-2023","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/5-ways-to-step-up-your-game-as-an-amazon-seller-this-2023\/","title":{"rendered":"5 Ways to Step up Your Game as an Amazon Seller This 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In 2022, roughly <\/span><a href=\"https:\/\/www.junglescout.com\/blog\/amazon-statistics\/#:~:text=Globally%2C%20there%20are%20nearly%202,party%20businesses%20selling%20on%20Amazon.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2 <\/span><\/a><span style=\"font-weight: 400;\">million businesses worldwide sell on Amazon, with an estimated 3,700 new sellers joining every day. This number will likely increase for 2023 and going forward, meaning more and more sellers will be competing with each other.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you might be wondering, with so many competitions going around, how do you get ahead? In this blog, we will explore 9 ways you can step up your game in 2023 and find success as an amazon seller.<\/span><\/p>\n<p><strong>Focus on a Specific Target Market<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already, then it\u2019s best to decide on a specific target market and double down to specialize in it. Specializing in a <\/span><a href=\"https:\/\/www.sellerapp.com\/blog\/find-amazon-niche\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">niche <\/span><\/a><span style=\"font-weight: 400;\">is a great way to stand out. It helps you increase visibility, market more effectively, and understand customers better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By focusing on a specific market, you can better understand the needs and preferences of your target customers, which will help you optimize your product listings, marketing, and customer service. It helps you <\/span><a href=\"https:\/\/www.quora.com\/Should-I-have-multiple-niches-or-multiple-products-when-selling-on-Amazon\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">focus better<\/span><\/a><span style=\"font-weight: 400;\"> too!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So then, how do you decide on a niche? Finding the right niche for you takes time and research, but here are some things you can do to figure it all out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify your interests and passions: Consider your own interests and passions when choosing a niche. This will make it easier to stay motivated and passionate about your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze the market: Research the market to identify any gaps or opportunities. Look for products or services that are in high demand but have low competition.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look for problems that need solving: Identify problems that customers are facing and find solutions that you can offer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test the waters: There\u2019s no rule stating that you must pick only one niche and commit to it for the rest of your life. The best part about niching down is that you can always change later! Start small and test the waters before committing to a niche. This will allow you to validate the demand and profitability of a niche before making a larger investment.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Choosing a niche is a process that requires research, experimentation, and testing. It&#8217;s important to be patient, stay open-minded, and keep in mind that you can always adjust and pivot as you go along.<\/span><\/p>\n<p><strong>Build a Strong Brand<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Being consistent can take you so far in business. And developing a strong brand strongly helps you in doing so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few steps you can take to build a strong brand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop a <\/span><a href=\"https:\/\/blog.hubspot.com\/agency\/develop-brand-identity\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">consistent visual identity<\/span><\/a><span style=\"font-weight: 400;\">: Create a logo, color scheme, and design elements that represent your brand and use them consistently across all channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicate your brand message: Develop a clear and consistent message that represents your brand&#8217;s values and mission, and communicate it across all channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a <\/span><a href=\"https:\/\/www.shopify.com\/id\/blog\/unique-selling-proposition\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">unique value proposition<\/span><\/a><span style=\"font-weight: 400;\">: Identify what sets your brand apart from your competitors and display it confidently, front and center.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><span style=\"font-weight: 400;\">storytelling<\/span><span style=\"font-weight: 400;\">: Craft a relatable story to connect with your customers, create emotional connections, and build loyalty.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having a strong brand can help you differentiate yourself from the competition and establish trust with your customers. It can also help you create a more consistent customer experience, increase customer loyalty, and ultimately boost your sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that building a strong brand takes time and effort, and it&#8217;s an ongoing process. Take your time to regularly evaluate and adjust your branding efforts to ensure that they are aligned with your business goals and resonate with your target customers.<\/span><\/p>\n<p><strong>Fully Optimize Your Listing<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to add more organic traffic to your listing, then optimizing your listing is a must. By <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-listing-optimization-2022\/\"><span style=\"font-weight: 400;\">optimizing your listing<\/span><\/a><span style=\"font-weight: 400;\">, you can increase your search visibility and make your product more likely to show up on pages when people search for items like yours. And having great optimization drives the client to choose your product instead of the competition.<\/span><\/p>\n<p><strong>Get your product to show up on top by doing these steps below:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a clear and compelling title: Make sure your title accurately describes your product and includes relevant keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality images and videos: Use images and videos that showcase your products from multiple angles and highlight any important features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use detailed bullet points: Use bullet points to list important features and benefits of your products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a clear and informative product description: Provide a detailed description of your product, including information on materials, size, and any other relevant details.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use keywords: Use relevant keywords in your product listings to help improve your search ranking. You can support this by using keyword research tools such as helium10.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By optimizing your product listings in these ways, you can make it easier for potential customers to find and learn about your products. Which ultimately leads to more sales potential.<\/span><\/p>\n<p><strong>Generate Positive Reviews<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Amazon is very <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/how-to-get-initial-reviews-on-amazon-2021\/\"><span style=\"font-weight: 400;\">buyer-centric<\/span><\/a><span style=\"font-weight: 400;\">, meaning that reviews play a critical role for customers in their buying decisions. Customers need to know that the product they\u2019re aiming for is worth it. In doing their research, they depend on the feedback given by previous buyers. Meaning that the more positive reviews you have, the more likely buyers will choose your product instead of the others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a few ways you can strive to receive positive reviews from buyers. But here are some specific ways that Amazon likes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enroll in <\/span><a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/GMWK4XNWMHTTUQSD?ref=efph_GMWK4XNWMHTTUQSD_cont_X3CEV63Y4ZZAP37&amp;locale=en-CA\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon Vine Program<\/span><\/a><span style=\"font-weight: 400;\">: This program allows you to send your product to Amazon\u2019s trusted reviewers for them to give feedback about your product. You can find more about it <\/span><span style=\"font-weight: 400;\">here<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Request a Review: Amazon allows you to contact buyers encouraging them to leave a review. Don\u2019t forget to make the best out of this chance by going to Seller Central. Once you\u2019re there, go to the \u2018Request a Review\u2019 feature.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Inserts: Sometimes, simple gratitude is what we need. And by writing a heartfelt word of \u2018thank you\u2019 in small notes or cards that come along with the product, customers are more likely to be happy with our service. So don\u2019t forget to also insert a suggestion for the customer to leave feedback in the card, many will be happy to oblige.<\/span><\/li>\n<\/ul>\n<p><strong>Strategically Price Your Product<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Finding <\/span><a href=\"https:\/\/sell.amazon.in\/seller-blog\/how-to-price-your-products\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the right price<\/span><\/a><span style=\"font-weight: 400;\"> for your products is crucial not only because it determines your profit but also establishes a strong foundation for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few things you can do to determine the best price for your products:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze your costs: Understand your own costs of production, shipping, and any other expenses to determine a fair price for your products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/www.wallstreetmojo.com\/pricing-strategy\/#:~:text=There%20are%20a%20variety%20of%20pricing%20strategies%20available.,the%20business%20and%20competitors%E2%80%99%20goals%20and%20consumer%20preferences.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pricing strategies<\/span><\/a><span style=\"font-weight: 400;\">: Use pricing strategies such as penetration pricing, skimming pricing, or value-based pricing to determine the right price for your products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test different prices: Experiment with different prices for different products or at different times of the year to find the optimal price for your products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer <\/span><span style=\"font-weight: 400;\">competitive pricing<\/span><span style=\"font-weight: 400;\">: Monitor your competitors&#8217; prices and adjust your own prices accordingly in order to stay competitive and attract customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take advantage of sales and promotions: Use sales and promotions as a way to attract customers and increase sales<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fine-tuning your pricing takes dedication. And by staying mindful of these key considerations, you can optimize your product prices and set yourself up for success on the Amazon platform.<\/span><\/p>\n<p><strong>Utilize Amazon Brand Analytics<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Amazon offers tons of analytical tools that you can use to analyze and leverage your business. Amazon calls this feature <\/span><a href=\"https:\/\/sell.amazon.com\/blog\/brand-analytics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon Brand Analytics<\/span><\/a><span style=\"font-weight: 400;\">. Learning these tools and using them to their fullest potential will make you stay ahead of the curve.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales Dashboard: Allows sellers to track sales data, such as total sales, units sold, and revenue, over time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inventory Dashboard: Allows sellers to track inventory levels, monitor stockouts and low stock alerts, and plan for future restocking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising Reports: Allows sellers to track the performance of their sponsored products and sponsored brand campaigns, including impressions, clicks, and conversion data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer Behavior Reports: Allows sellers to track customer behavior on their product detail pages, such as how many customers viewed the page, how many added the product to their cart, and how many purchased the product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search Term Reports: Allows sellers to see which search terms customers used to find their products, which can help them optimize their product listings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing: Allows sellers to test different variations of product images, titles, and bullet points to see which ones perform best.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Currently, Amazon Brand Analytics is only available to Brand Registered Sellers. So if you haven\u2019t already, we suggest you register your brand first. Doing so grants you access to these excellent tools that help you identify areas for improvement and make data-driven decisions to improve your business.<\/span><\/p>\n<div class='code-block code-block-2' style='margin: 30px auto; text-align: center; display: block; clear: both;'>\n<a href=\"https:\/\/www.amzonestep.com\/strategy-call\"><img decoding=\"async\" src=\"https:\/\/www.amzonestep.com\/blog\/wp-content\/uploads\/ad2.jpeg\" alt=\"5 Ways to Step up Your Game as an Amazon Seller This 2023\"><\/a><\/div>\n\n<p><strong>Invest in Amazon Advertising<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Besides analytical tools, Amazon also offers ways for sellers to advertise. So if you have an extra budget to spare, investing in Amazon advertisement is well worth it.<\/span><\/p>\n<p><strong>Available advertising options on Amazon are:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsored Products: Allows sellers to create ads for individual products and target them to specific keywords and demographics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsored Brands: Create ads that feature multiple products and a customized logo and can be targeted to specific keywords and demographics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsored Display: Sellers can display ads that can be targeted to specific demographics and interests and can appear on Amazon sites and apps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon DSP: Allows sellers to create display and video ads that can be targeted to specific demographics and interests and can appear on third-party sites and apps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon Stores: Sellers can create a custom branded page on Amazon that can showcase their products and brand.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of these options has its own unique features and targeting options, and it&#8217;s important to understand how each one works to decide which one is right for your business. If you like to know more about Amazon Advertising and how to do it effectively, you can check the article right <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/steps-of-effective-amazon-advertising\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Boost Your Potential with Social Media:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With over <\/span><a href=\"https:\/\/backlinko.com\/social-media-users#social-media-usage-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">4.48 <\/span><\/a><span style=\"font-weight: 400;\">billion users, social media is a great place for you to bring traffic to your amazon listing. Facebook, Instagram, Twitter, and many other platforms are there for you to promote your product and reach a wider audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many <\/span><a href=\"https:\/\/www.ecomengine.com\/blog\/amazon-social-media-marketing#:~:text=11%20Ideas%20for%20Amazon%20Businesses%20to%20Boost%20Social,Test%20your%20methods%20and%20frequency%20...%20More%20items\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">things you can do<\/span><\/a><span style=\"font-weight: 400;\"> with your social media to boost traffic, increase engagement, and drive sales. Some of them are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create engaging content: Create high-quality images and videos that showcase your products and tell the story of your brand. Doing this also helps to build brand awareness for your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage with your customers: Use social media to engage with your customers, respond to their comments and messages, and build a community around your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize paid advertising: Using paid social media advertisement makes it even easier for you to reach a wider audience and drive traffic to your Amazon listing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share interesting third-party content: It doesn\u2019t always have to be about you. Collaborating, tagging, and networking with others can tremendously increase your exposure and engagement.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social media is a powerful tool. Don\u2019t be afraid to test things out, measure your performance, and capitalize on things that get attention and traction.<\/span><\/p>\n<p><strong>Level Up Your Business with Amazon FBA<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019re ready to scale and step up your game even more, the next thing to consider is using Fulfillment by Amazon, or FBA for short. It is a service offered by Amazon that allows sellers to store their products in Amazon&#8217;s warehouses and have Amazon handle the shipping, handling, and customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using FBA, sellers can benefit from the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased visibility: Products that are fulfilled by Amazon are eligible for Amazon Prime, which means that they are more likely to be seen and purchased by Amazon Prime members.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved customer service: Amazon&#8217;s customer service team will handle any customer service issues related to the shipping and handling of your products, allowing you to focus on other aspects of your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased sales: FBA products are more likely to appear higher in search results, which can lead to increased sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy returns: Amazon will handle returns on your behalf, which can help improve the customer experience and reduce the workload on your end.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multichannel fulfillment: FBA can fulfill orders from other channels, such as your own website, social media, and other marketplaces.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to additional services: such as Amazon&#8217;s customer service, product protection, tracking, and customer reviews.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To learn more about FBA and how you can get started, you\u2019ll find what you need right in <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/how-to-sell-on-amazon-fba\/\"><span style=\"font-weight: 400;\">this article.<\/span><\/a><\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As the year goes by, Amazon will continue to grow. Sellers will continue to increase. And the choice of tools you can use to your advantage will also become more varied.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just implying 1 of these tips can give you an excellent edge over your competition, so can you imagine what potential it brings when you imply all 9? 2023 is only getting started. Now is the best time to put your effort and dedication into stepping up your game as an Amazon seller.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2022, roughly 2 million businesses worldwide sell on Amazon, with an estimated 3,700 new sellers joining every day. This [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":8817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[269],"tags":[],"class_list":["post-8816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/8816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=8816"}],"version-history":[{"count":3,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/8816\/revisions"}],"predecessor-version":[{"id":10481,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/8816\/revisions\/10481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/8817"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=8816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=8816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=8816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}