{"id":9206,"date":"2024-04-08T19:03:43","date_gmt":"2024-04-08T19:03:43","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=9206"},"modified":"2025-07-11T18:13:19","modified_gmt":"2025-07-11T18:13:19","slug":"9206-2","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/9206-2\/","title":{"rendered":"Million Dollar Question: How to optimize PPC Campaigns?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a seller on Amazon, you know it&#8217;s the largest physical search engine. Online retail giant Amazon has 400 million active customers with 50% or higher purchasing intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meaning one of the most popular questions Amazon store owners ask is, \u2018How do I get my products in front of more of these purchasers who are willing and wanting to buy a product like mine, with their wallets out and credit cards in hand?\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple answer: You can target high-volume keywords and competitors on Amazon PPC to increase product displays, clicks, and sales.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Setting Up Your Amazon PPC Campaign<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Making a Campaign<\/span><\/h3>\n<h4><i><span style=\"font-weight: 400;\">Use Amazon Advertising Console<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0Visit the &#8220;Advertising&#8221; option in Amazon Seller Central. The left sidebar offers &#8220;Campaign Manager&#8221;.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Campaign Creation<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Click &#8220;Create Campaign&#8221;. For single-product advertising, choose &#8220;Sponsored Products&#8221; or &#8220;Sponsored Brands&#8221; for multiple-product advertising. For Amazon partner website display adverts, choose &#8220;Sponsored Display&#8221;.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Set Campaign Goal<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Choose from &#8220;Increase Sales,&#8221; &#8220;Increase Brand Awareness,&#8221; and &#8220;Drive Traffic to Your Website.&#8221;<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Set Budget<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Set a daily or campaign budget. Amazon suggests a keyword and product category-based budget.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Select Target Keywords<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Determine what keywords potential buyers will use to find your products. Amazon recommends keywords based on your product&#8217;s features and category.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Type of Match<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">The fit type should fit your goals. Phrase match matches specific phrases and close variants, whereas broad match matches many keywords. Ads will only match the keywords you provide with an exact match.<\/span><\/p>\n<p>Read More: <a href=\"https:\/\/www.amzonestep.com\/blog\/mastering-amazons-profit-and-loss-statements\/\">Mastering Amazon\u2019s Profit and Loss Statements<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u00a0Choose Campaign Type (Products, Brands, Display)<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Sponsored Items<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target items and phrases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search results and product listings have ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effective for product-specific traffic.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Sponsored Brands<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotes your brand and products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top search results and product listing pages have ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotes brand awareness and conversions.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Sponsored Display<\/span><\/h3>\n<h4><i><span style=\"font-weight: 400;\">Shows Amazon Partner Adverts<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Use ads with product images, headlines, and descriptions to attract buyers who may not be actively searching for their products.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Benefit From Automation<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Although it gives you more freedom, running campaigns by hand takes a lot more time. Consider the potential cost. Adding more resources to your <\/span><span style=\"font-weight: 400;\">Amazon PPC<\/span><span style=\"font-weight: 400;\"> campaigns might get you a little better results, but it might not be the best use of your time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding and testing possible terms is easy with Amazon&#8217;s automatic campaigns. It&#8217;s possible to use this information to confirm which keywords have a lot of traffic, convert well, and are worth pursuing in your plan. Here are some ideas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make an automated program and compare it to one that you do by hand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep an eye on what comes up in Seller Central&#8217;s &#8220;Search Term Report&#8221; zone. Add keywords that work well to your manual ads and change your bids to match.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This tip works for both automation tools that come with Amazon and software from other companies that add to Amazon&#8217;s features. You won&#8217;t have as much time or money to work on other parts of your business if you spend too much on PPC marketing.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Compete for Keywords Related to Your Brand<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Others who sell on Amazon will sometimes bid on your brand&#8217;s terms and goods. What&#8217;s the principle behind it? They want to use your brand&#8217;s traffic to sell their goods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t normally bid on keywords related to your brand, do it on Prime Day. Protecting your business will be your job.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Boost The Daily Funds For Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should raise your daily budget two weeks before Prime Day. More people will be able to see your ads, and you can use the info to make them better. Every day, your budget should be at least twice as big as normal, but not on Prime Day itself. If you can, triple the amount to improve your chances of success.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Stock Up More And Get Amazon FBM Ready<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Running out of stock is one of the worst things that can happen on <\/span><span style=\"font-weight: 400;\">Amazon Prime Day<\/span><span style=\"font-weight: 400;\">. Go through your collection and restock it a long time before the event!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can slow down supply and shipping if a lot of other Amazon sellers and vendors do the same thing. The lead time should be doubled or even tripled.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And sometimes, even if you have enough stock, your orders can&#8217;t happen on time. Creating an Amazon FBM (Fulfilled by Merchants) account is a great insurance plan. If things go wrong, you&#8217;ll already have a backup plan and won&#8217;t have to rush to find one when time is of the essence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use Amazon FBM, you don&#8217;t have to ship everything yourself. You can also hire a warehouse or provider outside of your business to do it for you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make Amazon Product Ads Better<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To get more sales from search engines, you should regularly improve your product ads. This is even more true when you start promoting on Amazon. It&#8217;s not enough to keep them up to date! Look over each entry and make the following changes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pictures<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additional parts of product listings<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you start your online store on Amazon, make sure that your <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-product-videos\/\"><span style=\"font-weight: 400;\">product videos<\/span><\/a><span style=\"font-weight: 400;\"> look good on mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales on mobile devices are growing, so you should also make sure that your product listings look good on mobile devices. As of recently, have you checked how your listing looks on your phone? Get ready to work and make sure that your Amazon mobile view has these contents:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">main image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">other images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A short, clear text that lists the main benefits of the product goes with the <\/span><b>listing images<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up tables that show differences between things, like your offering and the competition.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Start Amazon PPC Advertising<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Two weeks before Prime Day is the minimum time to launch an Amazon Ads campaign if you haven&#8217;t already. Why? Since 75% of Amazon customers are inclined to purchase an item they had previously found in the days leading up to Prime Day, this makes perfect sense. So, it&#8217;s in your best interest to target Amazon customers who are actively looking to make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that&#8217;s not all. At least two weeks are required to gather sufficient data for optimizing advertising campaigns. When targeting ASINs, which categories, and keywords yield the best results? Is there a way to manually bid on these specific ones on Prime Day, or should we switch them from an automatic campaign?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those questions can be answered before Prime Day if there is adequate data. The data will help you maximize the return on investment (ROI) from your Amazon PPC ads.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Investigate Prime Day&#8217;s Past Records<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have been an Amazon seller for some time, you might find it useful to review the numbers from prior years as well. Which items were successful? Which keywords were the most effective? Which ones didn&#8217;t?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3 Major Amazon Prime Day 2022 Discoveries<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People knew about the sale and couldn&#8217;t wait for it to happen so they could shop.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Things with lower prices came out on top.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fewer sellers advertised, and those that did didn&#8217;t have to raise their bids as much, leading to less competition.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Overview of Amazon Prime Day 2022<\/span><\/h3>\n<h4><i><span style=\"font-weight: 400;\">Select The Appropriate Items<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Prime Day is a great opportunity to clear out your slow-selling items, as everyone is tempted to do. The prospect of not having to pay for storage for an extended period is highly attractive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What about the catch? However, there is a chance that this tactic will backfire. If product sales were already low before Prime Day, likely, that they won&#8217;t improve much. Spend your advertising budget wisely on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products offered at discounted prices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most popular products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product reviews that are over 3.5 stars\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They can boost their sales rank and yours simultaneously by advertising your best performance, which leads to more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And because of that boost, you may observe increased sales for weeks after Prime Day (the so-called brand halo effect).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Post-Prime Strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even though Amazon Prime Day is over, you can still make sales! These tips will help you long after the sales event is over:<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Do Not Stop Running Your Best Amazon PPC Ads<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">People still look on Amazon for items they didn&#8217;t buy on Prime Day even after the event is over. After all, the sale lasts for only 48 hours, so shoppers may have missed it but are still looking for deals after Prime Day. For that reason, don&#8217;t stop advertising on Amazon as soon as the sales are over.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep running the ads that are working well if you have any. Take a look at your profit. A lot of the time, it makes sense to put some of the profit into online ads to bring in new customers.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Retargeting using Sponsored Display ads<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Do Prime Day customers browse your product details page but not buy? Those are ideal for retargeting! Perhaps they didn&#8217;t buy on time. Shoppers may not have had time to investigate before buying.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Setting Up Sponsored Display Advertising For Retargeting<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visit the advertising page for Amazon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoted Display Ads Can Be Set Up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pick the targeting method! Remarketing by Views<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allocate additional time to assist customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Prime Day can be a great way to boost sales, but there will be more work to do after the event to ensure customers are satisfied. After all, you stand to gain more from increased product sales:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer Inquiries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Returns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refunds<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Be sure to allocate additional time for customer assistance once Prime Day sales have ended when you organize your workload around the holiday.<\/span><\/p>\n<p>Read More: <a href=\"https:\/\/www.amzonestep.com\/blog\/advanced-amazon-ppc-tactics-moving-beyond-the-basics\/\">Advanced Amazon PPC Tactics: Moving Beyond the Basics<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Encourage Your Amazon Shoppers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Find out what customers want for the next Amazon sale. You can learn a lot from Prime Day, regardless of how well or poorly it went. Take note of the answers to the questions that follow. Here are some tips to help you write a summary detailing the successes and failures:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which keywords, ASINs, and product categories excelled?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which performed poorly?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which things sold best?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which performed worse? Which daily budget works best?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which bids were most visible?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Look At How Amazon Prime Day Went<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This whole list of things is helpful for the next Amazon event. Then you can use what you&#8217;ve learned at your next sales event:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon Black Friday<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cyber Monday<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">potential Prime Day in October<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Next Prime Day<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After Prime Day, your sales don&#8217;t have to come to a halt just because there&#8217;s a possibility of an October Prime Day or Prime Day after that. Promoting the deal for as long as possible should be a major focus of your Amazon Prime Day plan. Just how? Monitor your pay-per-click campaigns to determine which ones are yielding the best results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone who saw your product details page but didn&#8217;t buy it can be re-engaged with the help of Sponsored Display advertisements. Finally, when the next Amazon sale rolls around, use what you learned from analyzing your PPC effectiveness.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Do You Want Artificial or Human IQ for PPC?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A strong suit of artificial intelligence is its ability to sift through massive amounts of data and predict statistically sound outcomes. Because of this, it&#8217;s a useful tool for brands who want to write a bunch of identical sales (or listing) texts quickly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Problematically, the vast majority of sellers on Amazon would gladly give up quantity for quality any day of the week. Since Amazon is a mature marketplace and sellers are becoming more sophisticated, being good is essential for success. The ability to move quickly will not make you stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With regular and predictable data sets and times of relative quiet, artificial intelligence and machine learning typically perform best.<br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">E-Commerce&#8217;s Curves Can Mix AI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One thing we can take away from the current state of the world is the importance of Amazon sellers being flexible and ready for anything. Recently, there have been a lot of difficult (and, more crucially, unanticipated) events, such as catastrophic global disasters and disruptions to the supply chain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algorithms aren&#8217;t always up to snuff when life gets rough. It goes beyond that, though. Using AI and ML to automate your pay-per-click campaign and optimize your <\/span><b>Amazon listing images<\/b><span style=\"font-weight: 400;\"> is like getting your news from Facebook.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Using Long Tail Keywords<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Just how is that relevant to long-tail keywords? Long tail keywords are all about how they let Amazon PPC management businesses and sellers zero down on a certain niche. Moreover, it is located at a substantially lower stage of the marketing funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Down to the point where window shoppers transform into actual buyers! Machine learning and artificial intelligence will remain in use for the foreseeable future. Artificial intelligence works best with shorter, seed terms, which is a major drawback when applied to online shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Programs that use artificial intelligence and machine learning build prediction models using pre-existing data. The accuracy of the models improves as more data is input. The downside of collecting additional data is that you&#8217;re likely following a lot of Amazon sellers who are promoting the same things.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Optimizing Your Amazon Listing Using Long Tail Keywords<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">What role do long-tail keywords have in improving an Amazon seller&#8217;s listing ranking? After all, listing optimization is far less than Amazon PPC advertising for all those hot, high-volume, short-tail keywords. Use them in your listings, why not? That&#8217;s because they can be costing you a big penny in two different but connected ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your click-through rate (CTR) and the number of sellers who click on your listings will both take a hit if you don&#8217;t provide enough details on the product you&#8217;re offering.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Strategies for Amazon PPC and Long-Tailed Keywords<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">To maximize their PPC advertising budgets, Amazon sellers focus on long-tail keyword strategies that target search phrases that both they and their competitors are converting for. Three primary factors motivate them to do so:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low levels of competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A lower bid price<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better pay-per-click results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consider the following example: if your keyword phrase is &#8220;shaped desk,&#8221; a typo of the word could provide you with 348 uncontested Amazon shoppers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why You Might Want Human Control?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You may optimize your bids for short-tail keywords with high search volume using AI automation for your Amazon PPC campaign. Machine learning algorithms can decipher all that keyword data as it is derived from repeated sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Increasing product recognition among a wide number of potential customers at the top of the advertising funnel is the usual goal of using these shorter-tail keywords. There is a great deal of competition and low conversion rates at the top of the sales funnel as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to promote your goods on Amazon, it&#8217;s a waste of money to spend a lot of money on pay-per-click ads. Your pay-per-click (PPC) advertising budget should be going toward campaigns that generate sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sellers on Amazon would do well to focus on the bottom of the funnel, where they may get better conversion rates while spending less on ads.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Amazon Video Ad Best Practices<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The basics of producing and running an <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-sponsored-brands-ads-a-quick-tutorial\/\"><span style=\"font-weight: 400;\">Amazon Sponsored Brands<\/span><\/a><span style=\"font-weight: 400;\"> video ad are addressed, but there are other things to consider if you want to maximize its potential.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0Create Short Videos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can upload three-minute videos to Amazon, but less is more. Online <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/20-stats-to-drive-your-amazon-video-marketing-strategy\/\"><span style=\"font-weight: 400;\">video marketing<\/span><\/a><span style=\"font-weight: 400;\"> serves as an engaging way to promote your product. Not using the format appropriately if it takes a few minutes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overlong videos are likely to be skipped. Short, to-the-point videos will attract more viewers and increase conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your videos should be 15\u201330 seconds long and without sudden changes. Unfinished videos damage user experience and ad performance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make A Product Education Video<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Show your product and its usage without including superfluous features or fluff. Customers are more inclined to purchase your product if you provide them with detailed information about its functions and applications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, to enhance credibility and establish trust with your audience, you can incorporate Amazon influencers and public relations mentions into your video content.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0Make Sure The Video Is Soundless<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon will play your movie automatically when the viewer moves down the page but it will be muted unless they click on the unmute button. This renders the audio track superfluous and forces you to depend on the video&#8217;s visuals alone. Show subtitles and use eye-catching visuals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0Skip The Fancy Intro<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There isn&#8217;t much time to introduce your offering, so don&#8217;t squander it. Speak your mind without sugarcoating anything; go to the point.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Stay On Top Of Amazon&#8217;s Rules<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want your shorts to be accepted by Amazon, you need to follow their rules. Things you absolutely must not use are these:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low-quality, fuzzy photos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coupons and sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spinning, blinking, or flashing objects or words distract.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Volume fluctuations and noises<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Badly-written text<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ads cannot have white or black borders, pillar boxes, or letterboxes, and must have solid white or black frames at the top and bottom. Inadequate video quality and low resolution<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pushy Sales Techniques<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon rejects videos for the following reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some have black bars.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An abrupt edit hurts the consumer experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon trademarks or product references exist in the ad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review\/star ratings from customers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to boost sales and optimize your <a href=\"https:\/\/www.amzonestep.com\/services\/amazon-ppc-service\">Amazon PPC campaign<\/a>, you should look at third-party tools.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Successful Case Studies<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Polar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Polar makes unique sports technology for athletes and coaches. Polar&#8217;s Amazon marketing was unable to compete with other fitness wearable and technology brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Polar started working with a machine-learning <a href=\"https:\/\/www.amzonestep.com\/services\/amazon-ppc-service\">Amazon PPC ad<\/a> platform. The advertisers automated numerous PPC processes, such as entering keywords and tracking KPIs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This machine-learning strategy generated 1,982 new conversions for advertising. Over 118 goods in six countries were converted. Polar reduced its Amazon marketing effort while optimizing 2,200,000 bids.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Fliegende-Pillen.de<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With Amazon&#8217;s powerful search and advertising, they looked to boost their brand there. They offered over 70,000 medications, unfortunately.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fliegende-Pillen.de needed an Amazon advertising partner to manage a great deal of data, monitor bids, and make several daily adjustments. They hired a company to optimize their Amazon adverts. With a -33% ACoS, they delivered over 900 keyword suggestions and 74,000 bids.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Become a PPC Pro with <a href=\"https:\/\/www.amzonestep.com\/\">Amz One Step.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a seller on Amazon, you know it&#8217;s the largest physical search engine. Online retail giant Amazon has 400 million [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":9207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[269],"tags":[],"class_list":["post-9206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/9206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=9206"}],"version-history":[{"count":2,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/9206\/revisions"}],"predecessor-version":[{"id":10879,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/9206\/revisions\/10879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/9207"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=9206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=9206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=9206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}