{"id":9273,"date":"2024-05-07T07:46:18","date_gmt":"2024-05-07T07:46:18","guid":{"rendered":"https:\/\/www.amzonestep.com\/blog\/?p=9273"},"modified":"2025-07-11T18:13:28","modified_gmt":"2025-07-11T18:13:28","slug":"how-to-grow-your-amazon-fba-brand-with-the-selling-partner-appstore","status":"publish","type":"post","link":"https:\/\/www.amzonestep.com\/blog\/how-to-grow-your-amazon-fba-brand-with-the-selling-partner-appstore\/","title":{"rendered":"How To Grow Your Amazon FBA Brand With The Selling Partner Appstore"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It takes a lot of work to sell things on <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\">, but it&#8217;s a great way to save money and build your brand. Luckily, buyers can get help in a lot of places, including this one! It used to be called the Seller Central Partner Network, but now it&#8217;s called the Amazon Selling Partner Appstore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many reliable software and service providers in this huge network. They can help your business grow and run more smoothly.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How To Use The Selling Partner Appstore<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Log In To Your Seller Account<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In Seller Central, find &#8220;Apps and Services&#8221; in the main navigation drop-down menu and then click on &#8220;Selling Partner Appstore.&#8221; Your selling account can also be logged in from the home page of the Selling Partner Appstore.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Browse To Find The Right Solutions For Your Business<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You may feel overwhelmed trying to find the right app for your business among the over 2,500 apps that are available in 16 categories, spanning from product hunting to shipping and everything in between. We made it easier for you to find the right apps by adding filters:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ratings from other sellers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon programs supported, such as \u201cFulfilled by Amazon\u201d (FBA), \u201cBrand owner,\u201d or \u201cAmazon Business\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Languages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Countries you sell in<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Do Your Due Diligence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Go to the app&#8217;s information page to find out more about it once you want to download it. Check out what other confirmed users think of an app, read about the specific features it has, and look at how much it costs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information about the app, you should check out their website if you like what you see on their Details page.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Using the Search Function<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There&#8217;s a search bar at the top of the <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2024\/02\/12\/6-ways-to-maximize-your-app-store-optimization-efforts-in-2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">App Store<\/span><\/a><span style=\"font-weight: 400;\"> page. With this tool, you can look for certain apps or words. You can look for tools that are connected to things like &#8220;accounting,&#8221; &#8220;inventory management,&#8221; or &#8220;advertising.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will see a list of apps that meet your search query, along with short descriptions and ratings from other users.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Register For The App<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The app&#8217;s website will have steps for paying and setting up your account once you&#8217;ve decided to use it. Some apps let you try them out for free to see if they work for you. You won&#8217;t be paying Amazon anything; you&#8217;ll be paying the app itself.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Connect The App To Your Seller Central Account<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Are you prepared to grow your business with an app? Clicking the &#8220;Authorize Now&#8221; button on the app&#8217;s information page in the App Store lets you permit it to safely connect to your Seller Central account. It will then connect to your Seller Central account and data will move back and forth between the two.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Browsing by Category<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is a search feature and a list of categories on the left side of the App Store page. You can use these areas to find apps that will help you with certain parts of your <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> business. If you click on a topic, a list of apps that are similar to it will show up. This lets you compare ratings and features.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Seeing App Information<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you see an app you like, click on its name to see more information about it. This page usually has an explanation of how the app works, customer reviews, pricing details, and links to other resources like user guides or ways to contact help. Reading this information slowly will help you make sure the app fits your wants.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Staying Up to Date with Amazon<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon&#8217;s rules, policies, and terms of service are updated often to keep the market fair and safe. It is important to keep up with these changes so that your business doesn&#8217;t face account bans, fines, or other problems.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keeping Up With News<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Checking <\/span><span style=\"font-weight: 400;\">Amazon Seller Central<\/span><span style=\"font-weight: 400;\"> daily is the best way to stay up to date on Amazon&#8217;s rules. The &#8220;News&#8221; part of the dashboard tells you about changes to policies, upcoming events, and important due dates. You can also get policy changes right in your inbox by signing up for Amazon&#8217;s newsletter or email alerts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Common Policy Updates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon&#8217;s policies can cover various topics, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product compliance means meeting new standards for certain types of items, like safety standards for children&#8217;s furniture.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New rules with limits on keywords, titles, and <\/span><b>listing images<\/b><span style=\"font-weight: 400;\"> for making product listings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New rules specify how sellers can talk to customers, such as through email and calls for feedback.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon&#8217;s return rules have changed, which could affect how you run your business.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Accessing Resources and Support<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon has many tools available to help users do well on the site. To solve problems and make business run better, you need to know where to find these tools and how to get help.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Amazon Seller University<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">There are learning tools like videos, tutorials, and workshops at Amazon Seller University. These tools talk about a lot of different things, from how to start an Amazon business to more advanced ways to advertise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a great spot for sellers to learn the best ways to use Amazon&#8217;s tools and features and stay up to date on them.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Seller Support<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">There is a help system on Amazon just for sellers called Seller Help. This is where you can file a case through Seller Central if you have technical issues or problems with your account. As the problem gets worse, support may respond in different ways, but this is still the best way to get your problems solved.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Amazon Seller Forums<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">As a community-driven resource, the Amazon Seller Forums lets sellers share their experiences, ask questions, and give each other help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The site helps get real-world information and learn from other sellers. Discussing different topics in forums, like where to find products, how to advertise, and how to deal with account problems.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Navigate the Amazon Selling Partner Appstore<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You should start looking at your choices as soon as you get inside. Product listing, customer interaction, inventory and shipping, finances, marketing, and eCommerce management are the six groups that Amazon has set up to organize everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different subcategories within each group focus on a different part of the selling life cycle of a business need that goes with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll be taken to a page with a list of all the tools that are available after clicking on a sub-category. Many options are available to help you narrow down the results, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews from most customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supported programs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price Type Languages Supported<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supported marketplaces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When\u00a0you\u00a0click\u00a0on\u00a0the\u00a0answer,\u00a0you&#8217;ll\u00a0be\u00a0taken\u00a0to\u00a0the\u00a0page\u00a0with\u00a0more\u00a0information\u00a0about\u00a0it. Find\u00a0out\u00a0more\u00a0about\u00a0its\u00a0main\u00a0features\u00a0and\u00a0functions,\u00a0as\u00a0well\u00a0as\u00a0its\u00a0prices,\u00a0the\u00a0markets\u00a0it\u00a0works\u00a0with,\u00a0and\u00a0more,\u00a0right\u00a0here.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can usually also find pictures of the program or service to give you a better idea of what it&#8217;s like. You can browse to the developer&#8217;s website from the information page, and click the &#8220;Authorize Now&#8221; button on the right to subscribe to the app and permit it to access your data.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The main groups list has a link to the service providers if you want to find a service, like account management or <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/brand-protection-101-how-to-protect-your-amazon-business-from-possible-threats\/\"><span style=\"font-weight: 400;\">brand protection<\/span><\/a><span style=\"font-weight: 400;\">. For services, you&#8217;ll need to call the provider for a quote, but apps will show you general pricing information.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Are Selling Partner App Store Secure And Compliant?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many third-party apps help Amazon sellers run and expand their businesses. Customer data, sales analytics, and financial data are important, so Amazon requires all Appstore apps to meet strict security and compliance criteria. We&#8217;ll examine Amazon&#8217;s Appstore security and its effects on vendors.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Amazon Continuous Vetting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All third-party apps in the Selling Partner Appstore are thoroughly vetted by Amazon. These rigorous inspections ensure each app meets Amazon&#8217;s strict security standards. These expectations involve several crucial areas:<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Data Protection<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Apps must maintain strong data protection procedures. To prevent unauthorized access, sensitive data is stored securely, encrypted in transit and at rest, and heavily restricted. Sales and customer data must be protected from cyberattacks by an <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-inventory-management-tips-to-get-you-started\/\"><span style=\"font-weight: 400;\">inventory management<\/span><\/a><span style=\"font-weight: 400;\"> app.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Data Use Transparency<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Third-party apps must declare seller data use on Amazon. Sellers know what information is gathered and how it is used or shared. Apps must have explicit privacy policies and follow data protection laws like GDPR.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The usage of sales data to optimize campaigns by an advertising management tool must be explained without infringing data privacy.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Accurate Pricing and No False Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Additionally, Amazon makes sure that no deceptive advertising is used and that all programs listed in the App Store are honest regarding pricing. This regulation guards against sellers falling for deceptive advertising or unstated costs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-known keyword research software should not overstate its capabilities and should give transparent cost information.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ongoing Monitoring and Auditing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After an app is added to the App Store, Amazon continues to be committed to security. The organization keeps a close eye on and analyzes third-party apps to make sure they adhere to security and compliance requirements. This continuous procedure consists of:<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Security Audits<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">To find out if apps keep their security features over time, <\/span><b>Amazon FBA<\/b><span style=\"font-weight: 400;\"> regularly evaluates their security. Vulnerability checks, data handling procedures reviews, and industry-standard compliance verification are possible tasks for these audits. Amazon protects vendors by taking corrective action when security flaws in an app are discovered.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Compliance Checks<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Apps are kept compliant with platform standards by the use of Amazon&#8217;s compliance checks. This involves verifying that applications are abiding by their declared privacy rules and aren&#8217;t taking part in activities that can endanger buyers or sellers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, Amazon would take measures to resolve a violation if it were discovered that a customer support app was misusing consumer data.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Enforcement Mechanisms and Seller Notifications<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon has procedures in place to protect sellers if a third-party app is discovered to be non-compliant or fails an audit. These measures could be taking the app out of the App Store, blocking its ability to access seller data, or enacting other sanctions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preserving the App Store&#8217;s integrity and guaranteeing that vendors can rely on the applications they utilize are the major objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When an app is about to be deactivated because of noncompliance, Amazon notifies merchants who have given their approval for the app. Sellers have the opportunity to discover other alternatives and make the required changes to their company operations within this notification period.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, vendors will be notified ahead of time when an app for inventory management is being pulled from the App Store, allowing them to easily switch to a new app.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Confidence in the Selling Partner Appstore<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sellers may feel secure about the security and compliance of the apps in the Selling Partner App Store because of Amazon&#8217;s stringent screening procedures, continuous monitoring, and enforcement tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon upholds strict standards to guarantee that apps safeguard confidential data, are open and honest about their operations, and abide by industry laws.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon sellers may concentrate on expanding their enterprises by utilizing apps from the Selling Partner Appstore, as they are guaranteed to adhere to the strictest security and compliance regulations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you use applications for customer support, advertising optimization, or inventory management, you can be sure that Amazon&#8217;s screening procedure is looking out for your best interests.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Case Studies and Success Stories<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gaining knowledge from prosperous Amazon companies can help develop successful business plans and tactics. Prosperous Amazon vendors frequently relate their stories, highlighting the difficulties they faced and the strategies they used to get beyond them. Here are a few examples:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Case Study 1<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Optimizing product listings and engaging marketing helped a modest handmade crafts firm become an Amazon bestseller. To increase sales, this company found high-ranking keywords and updated product photos and descriptions. They also used Amazon Advertising to enhance sales.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Case Study 2<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An electronics company that was having trouble managing its inventory switched to Fulfillment by <\/span><a href=\"https:\/\/www.amzonestep.com\/blog\/amazon-fba-tools-and-strategies-for-expanding-your-product-line\/\"><span style=\"font-weight: 400;\">Amazon (FBA<\/span><\/a><span style=\"font-weight: 400;\">), letting Amazon take care of shipping, packaging, and storage. The corporation was able to concentrate on marketing and product development as a result of this relocation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0A scalable company model with quicker order processing times and higher customer satisfaction was the end outcome. The business saw a notable increase in sales and reduced operational overhead.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s not as big as some of its competitors, but Amazon&#8217;s low prices on devices and years of experience running stores could make it one of the big ones. Watch it for a while if you don&#8217;t want to try it right now!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn how the Selling Partner Appstore can supercharge your Amazon business. Explore top-rated apps for marketing, analytics, and compliance to streamline operations and increase sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start growing your Amazon business today with <\/span><a href=\"https:\/\/www.amzonestep.com\/contact\"><span style=\"font-weight: 400;\">AMZ One Step<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It takes a lot of work to sell things on Amazon FBA, but it&#8217;s a great way to save money [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":9274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[269],"tags":[],"class_list":["post-9273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/9273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/comments?post=9273"}],"version-history":[{"count":2,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/9273\/revisions"}],"predecessor-version":[{"id":10887,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/posts\/9273\/revisions\/10887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media\/9274"}],"wp:attachment":[{"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/media?parent=9273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/categories?post=9273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amzonestep.com\/blog\/wp-json\/wp\/v2\/tags?post=9273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}