Advanced Amazon PPC Tactics: Moving Beyond the Basics oo - Blog

Advanced Amazon PPC Tactics

Moving Beyond the Basics to Maximize Your ROI and Dominate the Competition

3

Campaign Types

3

Keyword Match Types

5

Key Strategies

The Reality Check

The competition is fierce, and if you’re not using Amazon PPC ads to promote your products, you’re missing out on a huge opportunity to reach potential buyers. But not all Amazon PPC campaigns are created equal.

So you’ve heard of what Amazon PPC is, and you’ve learned a thing or two. But if you’re not satisfied,
you want to know more and take your Amazon entrepreneurship to the next level. Then it’s time to move
beyond the basics and embrace advanced Amazon PPC tactics.

That’s where working with an experienced Amazon PPC agency can give you a serious edge. With
expert Amazon PPC management, you ensure your campaigns are structured, optimized, and scaled with
precision—maximizing both reach and ROI.

Master Your Keywords

Understanding the three different types of keyword indexing in Amazon PPC
campaigns is crucial for success

Broad Match

Triggers ads for any variation of the keyword, including synonyms and misspellings

Best for: Discovery of new keywords and reaching wider audiences

Exact Match

Triggers ads only for exact keyword phrase or close variations

Best for: High precision targeting and maximizing ROI

Phrase Match

Triggers ads for exact phrase with additional words before or after

Best for: Balance between precision and reach

Keyword Match Types Performance Comparison

Finding the Best Keywords

Two proven methods to discover high-performing keywords

Amazon Search Bar

Free and incredibly effective tool that everyone can use

Begin typing a keyword related to your product in the Amazon search bar
Note the suggested search terms based on popularity and relevance
Repeat with different variations to uncover additional keyword ideas
Analyze related products that appear in search results

Keyword Research Software

Professional tools like Helium10 for advanced keyword analysis

Utilize Negative Keywords

Keywords or phrases that you do NOT want your ads to appear for

Example:

Selling coffee mugs? Add “travel” as a negative keyword to avoid showing ads for “travel mugs”
searches, ensuring your ads only appear for relevant coffee mug searches

Why It Matters:

Avoid wasting money on irrelevant clicks and increase the chances of getting clicks from genuinely
interested customers.

Amazon PPC Campaign Types

Three main campaign types, each serving different purposes and goals

Campaign Performance by Objective

Appear in search results and product detail pages to promote individual products and increase sales.

Optimization Strategy:

Group related products by shared keywords or themes. Create targeted ad groups with relevant copy and images.

Appear at the top of search results featuring your brand logo, custom headline, and up to three products.

Optimization Strategy:

Create ad groups for each product category with targeted keywords and custom headlines that highlight your brand.

Appear on product detail pages and customer review pages to retarget shoppers and reach new audiences

Optimization Strategy:

Structure campaigns by product category using targeting options like interests, products, and audiences.A

Amazon PPC Campaign Types

Three main campaign types, each serving different purposes and goals

Performance Monitoring

Check campaign performance daily, monitoring impressions, clicks, and conversions

Performance Monitoring

Track ad spend and adjust bids to stay within budget while maximizing ROI

Search Terms Analysis

Review search terms report to refine keyword targeting and negative keywords

Conversion Tracking

Analyze conversion rates and adjust ad copy, images, and targeting accordingly

Competitor Analysis

Monitor competitors’ strategies to stay ahead and refine your own approach

Campaign Adjustments

Regularly tweak keywords, bids, ad copy, and targeting for optimal performance

Conversion Tracking

Leave It to the Experts

Running a successful PPC campaign takes serious dedication, effort, and
calculation. If your aim is to be as efficient and effective as possible, then it
wouldn’t hurt to leave everything to the experts

Advanced Analytics

Deep analysis and split testing for optimal performance

24/7 Monitoring

Continuous campaign monitoring and real-time adjustments

Proven Results

Reduced ACoS and scaled best-performing ad sets

AMZ One Step Expert Services

Our dedicated team handles everything including analysis, split testing, monitoring, and optimization to save you time and maximize results.

Tayyaba

Content Marketing and Branding Special

Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.