EBC, also interchangeably known as the A+ tool is a feature that allows brand owners to change product descriptions of branded ASINs (Amazon Standard Identification Number). With the help of EBC, sellers can describe their product features uniquely, using a distinctive brand story, enhanced images, and text placements. This feature can help sellers achieve higher conversion rates, increased traffic, and increased sales.
EBC can be used only by professional sellers who have been approved as brand owners through the Amazon brand registry process, as well as emerging brand owners who are part of certain managed selling programs such as Launchpad and Amazon Exclusives. Upon approval, sellers are able to add EBC only to products that are part of their approved brand catalog.
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