For every 6 out of 10 consumers who search for their desired product on Amazon, 45% of them never scroll past the first two pages. This means that ranking on the first pages of Amazon Search results is extremely critical for any seller who wants to be successful. It can be overwhelming to keep track of millions of the necessary details that can make the difference for your products selling well in the busy marketplace. Even the tiniest details can cost your product massively.

To tackle the dynamic nature of the market, one needs to cover all the aspects of Amazon to make brands stand out. But what can you do to improve your product listing so it brings in a decent conversion? Well, it turns out that there’s plenty and this is what we implemented for Foodylabs.

The following case study highlights the uprisal in sales of FoodyLabs, an eCommerce brand that engaged AMZ One Step as their Amazon Strategic Partner. It specializes in quality kitchen essentials and aims to optimize its visibility on Amazon. This scenario allowed us to help them achieve over $150,000 worth of revenue within two months. We’ll outline what we did to supercharge their Amazon sales below. The product achieved sales and gained over 20,000 visitors which had a positive impact on bringing value to the brand.

FoodyLabs wanted to have a great launch strategy in place for their new product, something they had missed in their previous launches. The product being in Home & Kitchen meant they had to face a lot of competition. In addition, the price point of the product was considerably high and ranking via a generic strategy would have resulted in a huge loss.

Their main goal was to have their Carbon Steel Wok rank in the top five positions for their selected keywords while increasing conversions to expand their business. With our experience of more than 500 launches, we had the right strategies in place to take on this challenge.

To bring in positive results for Foodylabs, we initiated by analyzing its topmost competitors to know what it would take to get to the top on Amazon Search results. Moving on, we began doing extensive keyword research to identify relevant keywords for the Wok Pan according to our criteria. We ensured to extract every possible information from numerous data analytics tools running multiple iterations on Amazon’s choice ASIN, Best Seller ASIN, Most Revenue Generating ASIN and Closest Competitor ASIN. As soon as the keywords were extracted, we optimized their listing’s backend to crawl up in organic rankings.

Our PPC strategy faced minimal challenges because of our organized and aligned method. AMZ One Step used an aggressive PPC strategy to provide an initial boost in rankings to gain page 1 placements on our keywords. We employed our Search-Find-Buy (SFB) strategy. Search Find Buy is a powerful way to rank Amazon products for high-value keywords, directing potential buyers through the use of specific keywords, thus simulating what an organic sale would look like in real-time.

In this case, we used a Facebook Ad Campaign that ran in conjunction with a chatbot. Once customers engage with the chatbot, engagers would be directed to search for the keywords relevant to our products. Once they find our product, they are instructed to make the purchase.

This might sound counter-productive but using a SFB strategy with giveaways helps maintain organic rankings, not to mention it builds up a rapport with new leads. Because using SFB can be costly, this is a great move to sustain the gains made during your PPC campaign.