Amazon Sponsored Brands Ads: A Quick Tutorial

Amazon Sponsored Brands Ads: A Quick Tutorial

Introducing Amazon Sponsored Brands Ads, a powerful way for sellers to increase product visibility on the world’s largest online marketplace. In this quick tutorial, we’ll share how to create attractive ads that boost sales. 

From careful keyword selection to eye-catching creatives, learn Sponsored Brand Ads and boost your products. Your Amazon store can reach its full potential and leave a lasting impression on shoppers. Let’s dive in!

Choosing the Right Products for Sponsored Brands Advertising

Focus on Best-Sellers and High-Margin Products

Best-sellers are client favorites. Use Sponsored brand ads to promote these popular brands and boost sales. To maximize advertising ROI, select high-margin products.

Meet Marketing Goals

Determine your marketing goals before choosing Sponsored brand products. Increase revenue, promote a new product line, or boost brand awareness? Your advertising strategy will be unified and strategic if your products match these goals.

Consider Seasonal/Trendy Items

Use seasonal or popular products in your Sponsored Brands plan to meet consumer demand. Harness the popularity of these items to attract shoppers looking for seasonal or trending items.

Promote Unique or Exclusive Products

Promote your unique or exclusive products with Sponsored Brands Ads. Create an engaging story about what makes these products unique to attract customers.

Offer Cross-Sales

Find cross-selling opportunities by choosing complementary items. Showing frequently purchased items improves the shopping experience and raises the average order value.

Factor in Product Reviews and Ratings

Potential buyers trust products with good evaluations and ratings. Promote customer-satisfied products to create audience trust and social evidence.

Profitability Optimize

Product popularity is important, but so is profitability. Ensure that advertising costs do not exceed potential revenue, balancing sales volume and profit margins.

Use Sponsored Brand Videos for High-Impact Products

Think about using Sponsored Brands Video for visual or storytelling products. Video material is ideal for highlighting your high-impact items’ features and benefits.

Segment Products Based on Campaign Goals

Create targeted campaigns to promote new arrivals, clear inventory, or boost product category sales. Product segmentation provides for targeted advertising and messaging.

Sponsored Brands Ads: How Do They Work?

  • Brands may promote their products and get more exposure on the Amazon marketplace with the help of Amazon Sponsored Brands Ads. 
  • Advertising on search results and product detail pages is a great way to get people to notice your brand and buy more of your products. To understand how Sponsored Brands Ads work, consider the following:
  • Sponsored brand ads display a bespoke headline, logo, and numerous featured items at the top of search results.
  • Advertisers have the option to target particular terms that are related to their items through keyword targeting. Sponsored brand ads can show up in search results when consumers look for these terms.
  • Ads can also target certain products or categories based on the user’s preferences. More targeted ad placement depending on advertised products is made possible by this.
  • This type enables advertisers to showcase a carefully selected assortment of their products. When consumers click on the ads, they are taken to a personalized landing page that displays the products that were chosen.
  • This ad format allows advertisers to showcase their brand while also drawing attention to their Amazon Store. Rather than highlighting individual items, it promotes the brand overall.
  • Advertisers only pay when a customer clicks on their Sponsored Brands ad because it’s based on a CPC basis. The actual cost of a click can vary depending on the level of competition, although advertisers do have control over the maximum price.
  • For better management of their advertising expenditure, advertisers have the option to establish a daily budget. The advertising will be disabled for the remainder of the day if the daily budget is achieved.
  • Sponsored brand ads are designed to be very visible at the top of search results, drawing in shoppers who are actively looking for products.
  • For even more exposure, these adverts can show up on the product detail pages of the advertised items.
  • Make a catchy title that highlights a feature of your product or conveys your brand’s message.

    Read More: Amazon’s Brand Analytics: Customer Insights and Market Trends

Maximizing Amazon Advertising with AI

Automated Bidding Strategies

Optimal ad bids can be automatically generated by AI algorithms that sift through past data. Amazon Ads spending can be optimized with the help of automated bidding systems like Amazon’s dynamic bidding, which makes real-time adjustments to bids depending on variables like device kind, location, and time of day.

Predictive Analytics for Product Selection

Artificial intelligence can sift through customer habits, industry tendencies, and sales records to determine which products will do best in upcoming campaigns. You can use this information to your advantage when choosing which products to promote.

Optimizing Keywords

Tools driven by AI can find keywords that are doing well and recommend suitable ones to add to your campaigns. This will make sure that your adverts are reaching the right people and that your products are seen by as many people as possible.

Implementing AI in Amazon Advertising

Dynamic Creative Optimization

Ad creatives can be optimized dynamically using AI-driven tools that take user behavior and preferences into account. Ads with customized headlines, photos, and language are more likely to pique interest and lead to sales.

Targeting and Segmenting Audiences

By analyzing user behavior, AI algorithms may select and divide audiences according to their interests and buying habits. Your adverts will be more relevant to diverse customer categories thanks to more targeted and personalized campaigns.

Ad Placement Optimization

Thirdly, AI can look at past performance data to figure out where ads are most effective. Using AI, you can determine the most effective placements for your budget, be it on product detail pages, search results pages, or any other platform.

Cutting-Edge AI Ad Campaigns on Amazon

One useful application of AI is the prediction of customer lifetime value (CLV). This allows you to focus on high-value consumers when targeting them and adjust your advertising strategy for maximum long-term profitability.

Power of Amazon’s Automatic and Manual Targeting in Sponsored Brands

The algorithm at Amazon can take charge of automatic targeting. Based on your product features, product listing information, and customer search behavior, it finds appropriate keywords. Without requiring users to choose specific keywords, your advertising will start showing up in search results and on product detail pages.

Using Automatic Targeting for Your Benefits

Automatic Targeting is great for newbies or for releasing new products because it doesn’t require much configuration.

Expand your reach using Amazon’s algorithmic keyword discovery. It finds keywords you might have missed.

Real-world Example

you have a fitness gear store and you list your products using terms like “dumbbells” and “kettlebells.” Additional keywords, such as “home gym equipment,” may be discovered by Automatic Targeting, expanding the audience for your fitness product advertising.

Getting the Hang of Manual Targeting

You have a greater say over your ads when you use manual targeting and choose which keywords to use. Ads will only show up for phrases that are directly related to your campaign objectives when you use this method, which enables precise targeting.

Benefits of Manual Targeting

Identify keywords that speak to your company’s identity, product attributes, or USPs. Easily Change Bids, Track Results, and Iterate Based on Selected Keywords’ Success.

Real-time Example

Moving on with the exercise equipment example, let’s say you wish to zero in on people who are looking for “adjustable dumbbells.” To make sure your ads show up when people show interest in that specific product attribute, you can use Manual Targeting to bid on this specific keyword.

Crafting a Hybrid Approach

Why Combine Automatic and Manual Targeting?

The best results will be achieved by combining the two approaches. Get a head start with Automatic Targeting for data collection and keyword identification, and then use Manual Targeting to fine-tune your plan for better control and optimization.

For instance, you run your first Automatic Targeting campaign and see that people are interested in your fitness gear when they search for “home workout accessories.” 

With this newfound knowledge, you can craft a Manual Targeting campaign that zeroes in on this top-performing term, increasing your exposure to the right people.

Sponsored Brands Ads with Professional Photography

Start with High-Quality Product Images

Visually engaging advertising relies upon professional, high-quality product photos. In doing so, they highlight your products to their greatest advantage and give prospective buyers an attractive picture of what you sell.

What to do:

If you want professional product photos, hire a photographer. Your products’ features, textures, and general quality can be captured in an aesthetically pleasing way by them.

Always aim for aesthetically beautiful compositions when shooting. Visual appeal is achieved by careful consideration of lighting, angles, and

Highlight Key Features with Lifestyle Photography

Lifestyle photography is more than just showing off something. By highlighting important features and benefits, it helps potential buyers visualize how your products work in their daily lives.

Create lifestyle situations that speak to the desires and requirements of your intended audience. Showing a backyard barbecue scenario is a great way to highlight the social side of outdoor furniture, for instance.

Make sure to use visuals that showcase the product in action. This gives buyers some background and makes it easier for them to picture how the product might work for them.

Design Engaging and Informative Ad Creative

If you want people to pay attention and remember your brand, you need eye-catching advertising creativity. Stunning ad creatives can be made possible with Amazon product photography.

Establish Your Brand Always use the same colors, logo, and other visual aspects of your brand in your ads. This helps people remember and trust the brand.

Write compelling text to go along with the images. To attract potential buyers, emphasize the main selling elements, special offers, or unique features.

Optimize for Mobile Viewing

A large number of Amazon customers use their mobile devices to peruse the site and make purchases. A large percentage of your audience will have a more pleasant and engaging experience when they view your ads on mobile devices.

What to do:

Check that your ad listing images look great and work well on different mobile devices. To make sure your users have a good experience, check how your photographs look on various screen sizes.

People using mobile devices typically have smaller screens. To make your message stand out on smaller devices, keep it simple and clear.

Integrating Sponsored Brands with Amazon DSP

Beyond the Amazon marketplace, the Amazon DSP serves as a programmatic advertising platform. Advertising on Amazon and beyond has never been easier, thanks to this feature that lets them target users across all of Amazon’s properties by analyzing their actions and purchases.

The Power of Sponsored Brands and Amazon DSP: How They Work Together

Amazon DSP reaches customers across the wider internet, whereas Sponsored Brands operate within the Amazon ecosystem. When you combine the two, you get a more complete picture, one that makes your brand noticeable to consumers at every stage of their online experience.

Benefits of Integrating Sponsored Brands with Amazon DSP

Cross-Channel Consistency:

Customers are more likely to remember your brand and have faith in it if your messaging is consistent across Amazon and other platforms.

Expanded Reach:

If you want to reach more people than just those who shop on Amazon, you might look into using Amazon DSP. Users on different websites and apps can now see your Sponsored Brands, which increases brand exposure.

Accurate Audience Targeting:

Sponsored Brands and Amazon DSP’s targeting capabilities work together to provide highly targeted advertising based on demographics, interests, and buying habits.

Suppose you’re a consumer electronics company launching smart home gadgets. Target Amazon users seeking smart home items with a Sponsored Brands campaign. You also launched an Amazon DSP campaign to reach web users interested in technology and home automation.

Your Amazon Sponsored Brands campaign features your new product line with attractive pictures and copy. This customized technique maximizes visibility while Amazon users are buying.

Your Amazon DSP campaign targets smart home technology users using Amazon’s enormous ecosystem. Display ads on relevant websites and applications reinforce your brand message and attract potential buyers even when they are not on Amazon.

The Impact of Sponsored Brands on Organic Rankings

Increased Visibility

Sponsored Brands will increase your product’s visibility by effectively placing your products on search results pages. As a result of this enhanced visibility, your organic search engine rankings may improve due to Amazon click-through rates (CTR) and organic clicks.

Boosting Sales Velocity

When maximized for Sponsored Brands, advertising drives sales significantly faster. Items having a higher sales velocity are given more organic ranking positions by Amazon’s algorithm since the system considers them popular and relevant.

As an actual example, let’s say you’re promoting a new range of skincare items through a Sponsored Brands campaign. More people see the adverts, which means more clicks and sales. Because of this, your skincare goods gain traction and start to rank higher in organic search results for phrases like “natural skincare” and “anti-aging creams.”

Sponsored Brands and Amazon Prime Day

Sponsored Brands initiatives have a one-of-a-kind chance to shine on Amazon Prime Day. During this high-traffic event, you should use these specific strategies:

Prime Day Special Deals

Create engaging Sponsored Brands advertisements highlighting Prime Day special deals. In addition to getting people’s attention immediately, this will also get them to check over your product catalog, which will boost your organic search engine results.

Cross-Promotional Strategies

Combine your Sponsored Brands and other Prime Day specials. Advertise related products in your advertising to increase clicks and sales and show Amazon’s algorithm that your items are popular.

Let’s say you own a tech company and you’re running a limited-time Prime Day sale on all of your newest products. Showcase these unique deals in your Sponsored Brands advertising to entice shoppers to investigate your product selection. 

Consequently, your devices have a meteoric rise in sponsored and organic visibility, leading to a cascade effect of higher sales and better rankings.

Brands Excelling with Exclusive Promotions in Sponsored Brands

Case Study: XYZ Electronics

Brand leader XYZ Electronics made smart use of Sponsored Brands to promote time-sensitive sales events. They drummed up a feeling of urgency and prompted quick purchases by displaying time-sensitive discounts on their newest devices. 

Both sales and organic search engine rankings for their items were positively affected by this strategy throughout the campaign year.

Case Study: ABC Beauty

Sponsored Brand campaigns with unique bundle incentives were launched by ABC Beauty, a renowned skincare and beauty brand. Bundling related products together and selling them at a discount raised the average order value and encouraged customers to stick with the brand. A spike in sales and rave reviews were the results of the value proposition’s success in attracting customers.

Case Study: WinterWear Fashion

Sponsored Brands allowed WinterWear Fashion, a clothing brand that focuses on winter wear, to take advantage of the holiday season by offering exclusive specials. During the holiday season, they saw increased sales due to time-sensitive discounts and bundles of winter accessories. 

Because of the increased consumer interaction, which translated into continuous organic visibility, the ads’ success went beyond just instant sales.

Case Study: TrendyFashion Apparel

Using dynamic creatives in their exclusive promotions, TrendyFashion Apparel takes a creative approach with their Sponsored Brands campaigns. They made an interesting advertisement with eye-catching graphics and persuasive text. 

This did double duty by drawing in clicks and helping to raise awareness of their brand within their target demographic.

Best Practices for Implementing Exclusive Promotions

Align with Seasonal and Event Campaigns

Maximize advantage of the increased attention from consumers by offering exclusive specials during important holidays, seasons, or special events.

Bundle Complementary Products

To make your promotions attractive, consider bundling related products. This will give your consumers more for their money and lead to greater order values

Adjust Ad Creatives

Make eye-catching and interesting ad creatives to attract your target demographic and explain the benefits of your special deals.

Monitor and Iterate

It’s important to keep an eye on how well your Sponsored brand campaigns with special incentives are doing. Improving results over time requires data analysis, insight gathering, and strategy iteration.

Common Mistakes to Avoid in Sponsored Brands Advertising

You can increase product exposure, sales, and brand recognition with Amazon Sponsored Brands ads. But you’ll need an effective strategy and careful attention to detail to get through this advertising platform’s intricacies.


A common pitfall of targeting is a failure to conduct extensive keyword research, which in turn leads to inefficient targeting. Reduced visibility and lost opportunities to reach your target audience might result from skipping the process of identifying and bidding on relevant keywords


Consider a Sponsored Brands campaign that sells high-performance running shoes but does not do enough keyword research. Therefore, you risk having your ads ignored by people looking for terms like “athletic footwear” or “running trainers,” which are critical to your business.


Your Sponsored Brands may not be as effective as they could be due to poorly created ads and messaging. Low engagement and click-through rates might be the result of poorly presented products or an ineffective message.


Think about a situation where you’re advertising a new range of environmentally conscious cookware. Ads that fail to include eye-catching visuals and a compelling message about the positive impact your products have on the environment risk having their unique selling points lost in the shuffle.

Advanced Tips for Boosting Conversions with Sponsored Brands

Amazon Sponsored Brands is an effective strategy for boosting awareness, engagement, and conversions on the world’s largest online marketplace. To upgrade your Sponsored Brands approach and boost conversions, try applying these advanced tactics that go beyond the basics.

Dynamic Creative Optimization (DCO)

Implement DCO to modify your Amazon creatives dynamically based on user behavior, demographics, or contextual factors. This individualized approach promotes relevance and raises the likelihood of conversion.

Video Creatives for Enhanced Engagement

To make your Sponsored brand campaigns more engaging, try to include product video creatives. Immersive experiences, product features, and brand messaging may all be effectively communicated through videos.

Utilize Store Spotlight for Brand Immersion

Use the Store Spotlight campaign type in Sponsored Brands to present your brand in all its glory. Send them to an individualized shop where they may peruse your complete inventory with the use of this function.

Wrapping It Up

Brands may jump on short-term opportunities and build their Amazon profile by actively applying unique deals and connecting them with major events. Exclusive promos can boost your Sponsored brand success on the world’s largest online marketplace. Contact Amz One Step Now for more insights!



Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.

Hi there! I'm the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I'm not writing or working on projects.

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