1- Company name
Chief Evangelist @ Trellis | CEO & Founder @ Aspi – EcomGhosts 👻
| Canva Addict | Data Driven | CTR GOAT | #AmazonCTR
Why Follow him on Linkedin?
John Aspinall positions himself as an Amazon marketing authority, specialising in high-impact listing optimisation, creative asset strategy, and PPC/ads for Amazon sellers. Some of his key USP elements:
- He claims that his agency has generated $130M+ in ad sales for clients. (LinkedIn)
- He emphasises the importance of creative (images, video) for Amazon performance — e.g., “Here’s what 10 years of optimizing images taught me about Amazon PPC” (LinkedIn)
- He calls out common Amazon listing mistakes bluntly (“Your Amazon listing sucks. Yeah, I said it…”) to position himself as the straight-talk expert who will fix them. (LinkedIn)
- He asserts that PPC is not just marketing but maths, Amazon is not SEO, it’s paid placement, and DSP (Demand Side Platform) is becoming the new moat. (LinkedIn)
- He uses a tone of disruption and advanced strategy (e.g., “TikTok Shop is literally paying you to list new products.”) (LinkedIn)
His USP is a bold, data-driven Amazon marketing agency leader who combines creative asset strategy + PPC mastery to accelerate Amazon seller growth, and isn’t afraid to call out what’s broken in Amazon listings.
Type of posts and content
Here’s the breakdown of the kinds of posts he publishes, plus what they do:
- How-to/educational posts: e.g., “Here’s what 10 years of optimizing images taught me about Amazon PPC” where he provides actionable tips. (LinkedIn)
- Provocative/click-bait style statements: e.g., “Your Amazon listing sucks. Yeah, I said it …” to grab attention and then deliver improvement advice. (LinkedIn)
- Thought leadership / trend commentary: e.g., “PPC is no longer marketing. It’s math. Amazon isn’t SEO. It’s paid placement.” (LinkedIn)
- Industry commentary / platform strategy: e.g., referencing how platforms like TikTok Shop are evolving the Amazon ecosystem. (LinkedIn)
- Personal branding / journey posts: e.g., “How I grew my LinkedIn followers to 22,000 and made 6…” which shows his own narrative and credibility. (LinkedIn)
- Product listing/creative focus posts: Emphasising main images, brand story modules, videos for the customer journey. (LinkedIn)
- Engagement-driving posts: He uses bold statements and examples of mistakes (lots of “you think … hold my beer” style) to trigger comment discussion. (LinkedIn)
John’s LinkedIn content mixes actionable advice for Amazon sellers, bold attention-grabbing statements, deeper strategic commentary and personal branding stories. This combination builds authority while also being useful for an audience focused on Amazon-listing improvement, PPC, creative optimisation.
2- Kamaljit Singh
Company Name
Kamaljit Singh is the CEO & Founder of AMZ One Step. (LinkedIn)
-Under his leadership, ListingOptimization.ai has become a go-to platform for accurate keyword intelligence, review mining, competitor research, and high-impact Amazon creatives, empowering sellers to make data-backed decisions with greater speed and clarity.
He also describes himself as “Helping Brands to Launch, Scale & Grow on Amazon” and works on high-CTR creatives + PPC for Amazon sellers. (LinkedIn)
Here are the core differentiators in his positioning:
- Data-driven creatives and PPC for Amazon sellers — he emphasises the creative asset (imagery/videos) + advertising side rather than just listing copy. (LinkedIn)
- Helping brands launch, scale, and grow on Amazon — meaning he targets full-lifecycle support rather than only optimization of an existing listing. (LinkedIn)
- High CTR focus — his posts speak about ‘high-CTR Amazon creatives’ indicating a strong slant toward conversion rate and ad efficiency, not just exposure. (LinkedIn)
- Trend and tech adoption — for example, he does posts about using AI to rebuild Amazon listings in minutes, showing he positions himself as forward-looking. (LinkedIn)
Kamaljit Singh’s USP is “A modern Amazon agency leader specialising in high-CTR creative assets + PPC ads, delivering full-lifecycle support for brands launching, scaling and growing on Amazon, with a focus on data, conversion and tech innovation.”
Type of Posts & Content
Here’s a breakdown of the kinds of LinkedIn posts he publishes and the patterns I found:
- Educational/How-to posts: e.g., “Want more traffic on Amazon? Optimize these 6 factors” (video post) shows he gives actionable tactics. (LinkedIn)
- Tech-trend posts: e.g., “In this video I showed AI magic — it literally rebuilt an Amazon listing in minutes” highlighting his focus on new tech. (LinkedIn)
- Personal business journey posts: e.g., “When I first started my Amazon agency I …” showing his origin story and building credibility. (LinkedIn)
- Bold insight / challenge posts: e.g., “Most Amazon sellers underestimate how much …” (calling out industry gaps) to provoke thought. (LinkedIn)
- Behind-the-scenes / realism posts: e.g., “Today was one of the hardest days of my life …” showing vulnerability and human side of agency life. (LinkedIn)
- Engagement-driving posts: “I hired a ghostwriter for my LinkedIn. Then fired them after 2 weeks.” — interesting personal hook to drive attention and comment. (LinkedIn)
Steven Pope
3- Company Name
Steven Pope is the Founder of My Amazon Guy. (LinkedIn)
He describes the business as managing PPC, DSP, SEO, design, and strategy for brands on Amazon. (LinkedIn)
Here are the core differentiators in his positioning:
- He boasts very high scale: “6-Billion sold on Amazon” is part of his headline. (LinkedIn)
- He emphasises full-stack Amazon services: PPC, DSP (Demand Side Platform), SEO, design and strategy. (Not just listing optimisation, but the entire growth stack.) (LinkedIn)
- He shares business vulnerability and transformation: e.g., posts about shrinking his agency from 550 employees to save money. (LinkedIn)
- He uses transparency and leadership storytelling: e.g., “Just to reintroduce myself… I’m the founder of My Amazon Guy… father of 5…” (LinkedIn)
- He challenges norms and discusses Amazon policy/strategic shifts: e.g., about Amazon’s SPP change and business name implications. (LinkedIn)
Steven Pope’s USP is “A high-scale Amazon growth agency founder offering full-stack Amazon services (PPC, DSP, SEO, design, strategy) with transparent leadership, business transformation storytelling and a track record of multi-billion in Amazon sales.”
Type of Posts & Content
Here’s a breakdown of the kinds of LinkedIn posts he publishes and the patterns I found:
- Business journey / leadership posts: e.g., “I almost resigned as CEO of My Amazon Guy” which shows behind-the-scenes of leadership. (LinkedIn)
- Agency insights / operational transparency: e.g., “How I shrunk my Amazon agency from 550 employees…” showing cost strategy and agency scale details. (LinkedIn)
- Industry commentary / Amazon policy & strategy: e.g., “Amazon’s SPP change: Will I have to rename my business?” exploring platform shifts. (LinkedIn)
- Credibility / scale proof posts: e.g., “My Amazon Guy is officially shrinking (well)…” and “My Amazon Guy is #1 for Amazon agency.” (LinkedIn)
- Personal branding / identity posts: e.g., introduction of himself, reference to family, personal story. (LinkedIn)
- Mistakes / failure reflection posts: e.g., discussing ups and downs with side-by-side images of success & failure. (LinkedIn)
Jon Derkits
Company Name
Jon Derkits describes himself as someone who “helps big brands move from Amazon 1P to 3P” on his LinkedIn. (LinkedIn)
(The exact company name isn’t obvious in the publicly-viewed profile snippet I found.)
From his posts, Jon’s positioning is characterised by:
- Helping brands transition from Amazon wholesale/1P model to Amazon platform 3P/seller model to increase control and profitability. (LinkedIn)
- Emphasis on operational efficiency, avoiding sales interruptions, and maximizing profitability at the SKU level, rather than just top-line growth. (LinkedIn)
- Targeting “big brands” (rather than small indie sellers), which positions him as a specialist for high-volume/enterprise clients in the Amazon ecosystem.
So, for your blog: Jon Derkits’s USP is “An Amazon operations specialist who helps large brands shift from Amazon 1P to 3P to regain control, optimise operations, and maximise SKU-level profitability.”
Type of Posts & Content
Here are the patterns and types of content he shares on LinkedIn:
- Strategic/Operational insight posts: e.g., a post titled “I help big brands move from Amazon 1P to 3P -> Operational Efficiency -> Avoid Sales Interruption -> Maximize Profitability On a SKU Level.” (LinkedIn)
- Thought leadership for enterprise sellers: His tone and phrasing indicate that his audience is large-brand sellers or teams, not just solo entrepreneurs.
- Transitions / business model advice: Specifically posts about moving business models (1P to 3P), which is less common and therefore distinctive.
- High-level value propositions rather than detailed tactical step-by-step posts (at least from what is public), focusing on “why” change is needed and “what” the benefit is (profitability, efficiency).
Jay Hunter
Company Name
-Associated with
He is associated with Jay Hunter Consulting, a firm that supports Amazon sellers and brands. (LinkedIn)
From his LinkedIn activity and positioning, Jay Hunter’s USP can be summarised as:
- Helping Amazon brands “launch & scale successfully” by focusing deeply on Amazon advertising (PPC) and SEO. (LinkedIn)
- Emphasis on fixing “the leaks most agencies overlook” — meaning he aims beyond the obvious (e.g., ad spend) and into conversion/infrastructure/leakage areas of Amazon operations. (LinkedIn)
- Managing large-scale ad spend (e.g., “$800k ad spend every month” mentioned) indicating scale and expertise. (LinkedIn)
- An approach framed around data, education and strategic growth rather than just tactical listing tweaks. (LinkedIn)
- A relatable, personal branding approach (e.g., being willing to let brands “focus on their backhand or backswing” while he manages Amazon) which creates approachability alongside expertise. (LinkedIn)
Jay Hunter’s USP is “An Amazon growth strategist who helps brands scale profitably by focusing on high-level ad strategy, operational leaks, data-driven growth and smart Amazon PPC/SEO — with the hands-on experience of managing significant budgets and a personal-brand voice.”
Type of Posts & Content
Here’s a breakdown of the kinds of LinkedIn posts he publishes and the patterns I found:
- Educational/tactical posts: For example, posts about Amazon PPC strategy or “fixing leaks” in Amazon brands. (LinkedIn)
- Scale & growth positioning posts: Mentioning large ad budgets, big growth percentages, helping brands launch and scale. (LinkedIn)
- Leadership / personal development posts: For example, posts focusing on team growth, employee development, aligning business and personal growth. (LinkedIn)
- Brand-voice / relatable personal posts: For example, using metaphors like “You go golf. You play pickleball. I manage your Amazon.” This helps humanise his brand. (LinkedIn)
- Reflections / mindset posts: For example, “Most people underestimate the compounding…”, or focusing on strategic softer topics rather than just hard tactics. (LinkedIn)
Daniela Anavitarte Bolzmann
6- Company / Role
- Daniela identifies herself as Founder @ Seller Xcelerate and also associated with roles in Amazon advertising strategy and listing creative optimisation. (LinkedIn)
- She promotes herself as helping “7-9 figure brands” scale on Amazon via high-impact creatives and content. (LinkedIn)
- TRIPLING Amazon sales with drool worthy content for 7 & 8 Figure eCommerce brands 👉🏾mindfulgoods.co 👈🏽 SEO & Creatives for D2C Brands & Agencies, B2B Linkedin Creator
- CEO & Founder of Mindful Goods
Daniela’s standout positioning can be summarised as follows:
- Creative-first Amazon scaling: She emphasises “drool-worthy content for 7 & 8 figure brands” and focuses heavily on visual/creative assets (images, badges, video) to boost Amazon sales. (LinkedIn)
- Conversion & CTR focus: Her posts include specific tactics like “How to Boost Amazon CTR with On-Image Badges” which shows she targets not just traffic, but conversion and efficiency. (LinkedIn)
- Brand-level Amazon strategy: She works with larger scale brands (7–9 figures) and positions herself as someone who takes more than just listing tweaks — focusing on total Amazon sales growth. (LinkedIn)
- Educational & tactical: Her USP includes teaching brands how to implement the visuals and listings that convert, not just selling services. She posts how-to content and case-studies.
Daniela Anavitarte Bolzmann is an Amazon growth strategist specialising in high-impact creative assets and conversion optimisation for large-scale brands — using image/video design + ad traffic integrations to triple Amazon sales.
Type of Posts & Content
Here’s a breakdown of the kinds of LinkedIn posts she publishes and the patterns I found:
- Technical/tactical how-to posts:
- Visual-first content and design advice: She emphasises creative assets, visual storytelling and uses “drool-worthy content” as her tagline. (LinkedIn)
- Brand-scaling and strategy posts: Posts about helping 7–9 figure brands, scaling beyond basics. (LinkedIn)
- Trend commentary / opinion posts: E.g., “Why I’m Team Carousel for Amazon listings” debating tactics. (LinkedIn)
- Personal branding / entrepreneurial story posts: Example: “I turned a $82k Ad Spend into $613k Sales …” and posts about her life journey. (LinkedIn)
7-Kevin King
Company / Role
Kevin King is widely known in the Amazon space as a strategist, educator and event-organiser. One LinkedIn post has him discussing his 30 years in e-commerce and commenting on Amazon specifically. (LinkedIn)
While I could not conclusively identify a single firm he uses as “company name” in his LinkedIn headline, he is often described as a “Senior Amazon Strategist & Speaker”, and founder/host of major seller events. (YouTube)
Here is what sets Kevin King apart:
- Extensive experience — He points to “30 years in e-commerce” and positions Amazon as only one part of the picture. (LinkedIn)
- Broad-scope marketing expertise — He emphasises that Amazon sellers must go outside the Amazon bubble and learn from general marketing (funnels, branding, other platforms). (YouTube)
- Event and network builder — He runs or hosts high-level Amazon seller events (e.g., industry conferences) and uses those to teach, network and grow skill-sets for sellers beyond tactical. (YouTube)
- Thought-leadership style — Rather than just listing tactics or product hacks, he talks about industry-level trends, mindset shifts and structural changes in e-commerce/Amazon world.
- Holistic seller growth — His content shows he cares about scaling business, building brand, using Amazon as part of ecosystem—not just exploiting Amazon.
Kevin King’s USP is “An e-commerce veteran and Amazon strategist who empowers Amazon sellers to scale beyond Amazon by leveraging broader marketing, brand building and networking through premium events and strategic teaching.”
Type of Posts & Content
Here’s a breakdown of what Kevin King posts on LinkedIn (and related platforms), based on what I found:
- Reflection / insight posts: For example, “Someone asked about my 30 years in e-commerce …” where he reflects on Amazon’s role in his broader career. (LinkedIn)
- Strategy & trend commentary: He makes posts about how Amazon sellers must expand their horizons (funnels, non-Amazon marketing, events) rather than staying stuck in the Amazon “bubble”. (YouTube)
- Event and networking focus posts: He discusses conferences, masterminds, networking and how attending and participation in these can change outcomes for Amazon sellers. (YouTube)
- Educational / value posts: Although more strategic than tactical, he gives lessons, frameworks, especially targeted at brands and sellers who want to step up.
- Personal brand / story posts: He uses his own journey, stories from his career, comments on what’s changed in the industry, which adds credibility and personality.
8- Jon Elder
Company / Role
Jon Elder presents himself as a consultant and advisor focused on helping brand-owners scale profitably on Amazon and Walmart. (LinkedIn)
He notes: “3× Founder · 2× Exit · International Speaker”. (LinkedIn)
From his LinkedIn presence, some key points of his USP include:
- Profit-focus for brands: He emphasises scaling profitably, not just growing revenue. (LinkedIn)
- Multi-channel beyond Amazon: He mentions both Amazon and Walmart, signalling expertise in cross-platform brand growth. (LinkedIn)
- Experience and credibility: He highlights founder/exits, which adds trust. (LinkedIn)
- Reality-check tone: For example, he posts warnings like “99% of Amazon gurus are scammers”. (LinkedIn)
- Tactical and strategic blend: He covers big trends (Amazon policy changes) and shares case-studies (brand stories) to support brands. (LinkedIn)
Jon Elder’s USP is “An Amazon & Walmart growth advisor helping brand-owners scale profitably (not just grow), applying strategic depth and real-world founder experience to cross-platform brand growth.”
Type of Posts & Content
Here’s the breakdown of the kinds of posts he publishes on LinkedIn:
- Industry/Platform Update Posts: For example, “Amazon just dropped a nuke on your titles”. (LinkedIn)
- Brand Case-Studies / Success Stories: e.g., “How I Made My Kids’ Swing Brand #1 on Amazon”. (LinkedIn)
- Warning / Myth-busting Posts: e.g., “99% of Amazon gurus are scammers”. (LinkedIn)
- Reflection / Year Review Posts: e.g., “2024 has come and gone…”. (LinkedIn)
- Tactical Advice Posts: Posts that give practical takeaways for Amazon/Walmart brands. (LinkedIn)
Overall: his content mixes big-picture strategy + channel shifts, real brand growth stories, and practical Amazon/Walmart selling tactics, all wrapped in a voice that tries to cut through hype and focus on real results.
9. Chad Rubin
- Company / Role: CEO & Founder of Profasee — a dynamic pricing platform for Amazon brands. (LinkedIn)
- USP:
- Deep expertise in Amazon pricing strategy and algorithmic repricing — he often argues that “pricing moves the profit needle more than PPC/ads” in Amazon-selling. (LinkedIn)
- Also brings entrepreneur/tech-founder credibility, linking e-commerce to data/quant approaches and speaking at major events. (LinkedIn)
- Why follow: If you’re working on Amazon brand scale, especially dealing with competitive pricing, margin control or dynamic strategy — Chad’s content will give you a different angle than just “listing optimisation” or “ads”.
10. Destaney Wishon
- Company / Role: CEO & Co-Founder of BTR Media — an agency focused on Amazon Advertising & retail-media solutions. (LinkedIn)
- USP:
- Specialist in Amazon Advertising (PPC & Retail Media) with a focus on scaling brands through advanced ad strategy rather than just surface-tactics. (LinkedIn)
- She shares forward-looking content around Amazon’s ad system evolution (e.g., how Amazon Advertising isn’t restricted to Amazon.com anymore). (LinkedIn)
Why follow: For anyone selling (or preparing to scale) on Amazon [and possibly other marketplaces], her insights are rich on how to make ad-spend more strategic and future-proof. Especially relevant if you care about conversion efficiency, retail-media channels and advanced PPC.
