Amazon product videos are a powerful way to showcase your product to potential buyers. Videos on Amazon listings pages can help you convert clicks into buyers and improve your Amazon conversion rate.
Amazon product videos are a way for Amazon sellers to stand out and communicate their value proposition in 60 seconds or less. They are a valuable tool that Amazon sellers should be leveraging, but it’s also something that many Amazon sellers are either unaware of or neglect.
What are Amazon Product Videos?
Why should I use them?
Who can use Amazon Product Videos?
You will have to be brand registered to upload videos directly to your Amazon listing that will sit beside your photos. If you aren’t already brand registered, you can click the link here to see how you can apply.
That being said, if you’re NOT brand registered, there is still somewhat of a workaround. What you can do is get a friend or family member to use their account and go to your listing (aka this can’t be on your account).
You can use the “Amazon Video Shorts” to upload your video. Scroll down to the video section on the listing and upload the video. Then, fill out the form, and it should be up! When entering information, remember to add any extra SEO words that you can without it sounding unnatural.
Below you’ll be able to see the videos that show below the product information section.
How do I add a product video to my listing?
What type of video should I get done?
Lifestyle videos are great for getting the customer to imagine themselves using the product. What kind of lifestyle are the people going to lead once they start using their product? Or better yet, what kind of lifestyle does your target audience live already – and does your product fit in it? Basically, show how your product is used in real-life settings and show people what experience they can expect to have as a result of using your product.
This Battle Ropes example is perfect for showcasing lifestyle videos. They are an elite exercise brand that shows you exactly how their product fits into your workout regiment.
Highlight the product’s main features and what benefits you can expect to see because of them. Assuming your product has the most competitive features, it can be a great way to entice potential customers to buy.
In this commercial for a crypto wallet, you will see infographics that quickly explain what everything is. For example, you’ll see them mention “Capacitive Touch Screen” and “Operation up to 24 hours.”
Amazon Product Video Instructional
These videos are great if you have a complicated product because sometimes it can be hard to get the message across through just copy and pictures.
It’s much easier to watch someone build a piece of Ikea furniture than to read instructions, right? Well, that same logic applies if the use of your product isn’t as straightforward as shoelaces.
This GVIEWIN commercial is the perfect example of an instructional video. Applying a screen protector isn’t that straightforward, but this short 2-minute video helps you with that. They don’t even have any voiceover, but it does the job perfectly.
Amazon Product Video Testimonial
Social proof is always a great way to convince people it’s the right product for them. Psychologically people feel like they are making the right choice if others have also chosen to use a product.
These types of videos usually feature people who have benefitted from using their product and advocate for its use.
Here’s an example of someone showcasing the issue, and what product they’re using to remedy that problem. The person then explains why the socks are so worth it and show their use in a real-world application.
Product Video Comparison
Is your video drastically better than your competitors? Then showcase it with a comparison video. It’s about as basic as it sounds: show people what features your competitor offers and then show yours. Assuming your product is better in every way, this can be a great way to persuade people to choose your product over someone else.
Keep in mind; you can’t mention any of your competitors’ names in the video. Also, if your product isn’t all that different from your competitors’, then one of the other video types is probably a better choice.
Here’s an example of a Samsung commercial showcasing its benefits while also mocking Apple’s phone. Again they don’t mention the name Apple, but the phones that don’t have the benefits sure look like iPhones.
Amazon Product Video Conversion
Amazon Moving Towards Video
Amazon Product Videography Cost
The Video Can Be Utilized in Many Different Ways
Amazon Video Creation Guidelines
Here are some of the guidelines to keep in mind when creating your video:
- The video should be of good quality.
- The entire video should be in English.
- The person uploading must be the brand owner, and the product has to be yours.
- Must not include any defamatory or derogatory statements.
- All statements made about the product must be factual.
- All claims should be supported by evidence.
- No controversial, sensitive, or sexually suggestive content.
- No health or medical claims.
- Cannot include any prices, promotion information, discount claims, or time-sensitive information.
- Must not direct viewers away from Amazon’s page.
- Cannot include contact information.
- Must not infringe on another’s intellectual property rights.
- Cannot show any “banned” products such as alcohol.
- If any comparisons are made, they must be accurate.
- Must not include any customer reviews that contain inaccurate information.
Videos can be immensely impactful, and everyone selling on Amazon should have one on their listing. As of right now, the function is being severely underutilized, so if you add a video to your listing, you will be gaining an edge over the competition.
I hope this blog has helped explain Amazon product videos better, and again if you need help with creating one, don’t hesitate to contact us. Click here to book your FREE CONSULTATION!
Hey, my name is Nolan, and I’m a copywriter at AMZ One Step. My job allows me to explore all areas of the Amazon seller experience. I write weekly blogs about various topics regarding Amazon that may be useful to independent Amazon sellers. I may also be directing or acting in a few YouTube videos, and we’ll see if I get around to podcasts.
Connect with me on LinkedIn or follow me on Twitter @nolanswriting if you want to stay up to date on my new blog posts and or videos.