By It can be hard to sell things. Hence, the New Seller Guide was created. It is a group of Amazon services based on data science that are meant to help new sellers grow. They can also help sellers who are already popular and accessible new Amazon stores around the world.
 Under the New Seller Guide, brands that are new to Amazon can use Brand Registry, A+ Content, and Vine to protect their intellectual property and connect with customers.Â
Amazon Brand Registry
Turn into a trusted seller! For Amazon Perfect Launch, the Amazon Brand Registry program is your way to become an Amazon seller that people trust. Get special benefits like better Amazon Product listings, safety for your Amazon brand, and easier discovery.Â
By using the Amazon brand registry, you can manage your products on Amazon, cut down on fakes, and build a consistent brand presence on Amazon that makes buyers trust you.
By signing up for Brand Registry, you can get the following tools for protecting your brand:
- Stop bad listings before they go live. When you give us information about your business, products, and intellectual property, we use advanced machine learning to protect you from bad listings.
- Look through the Amazon store for possible trademark, copyright, patent, and design rights violations. If you find any, you should report them.
- Get help from experts who can help you with things like technology problems, listing problems, policy violations, and more.
- Get to a way to settle patent issues that is faster and cheaper than going to court.Â
- Use reviews from Vine Voices, an Amazon-only network of insightful reviewers, to get new or slow-moving goods moving faster.
- Use the chat box to create two-way communication, answer questions, and deal with problems. Through informative and entertaining material, you can reach new audiences and build a community. Live stream viewers can also make purchases during your presentation.
- Promote your business online with amazon ads such as Sponsored Products, Sponsored Display, and Sponsored Brands.
Read More: Brand Protection 101: How to Protect Your Amazon Business from Possible Threats.
How Do You Enroll In Amazon Brand Registry?
You can start using your trademark as soon as you have one or a patent application is approved. Make sure that your logo is on all of your goods and packaging to start. Then:
- Sign in to Brand Registry with the information you used to sign in to Seller Central.
- Click “Enroll a Brand” after logging in to your account.
- Under “Brand Information,” enter information about your brand. Then, choose your trademark office and what your filing or serial number is for your trademark.
- Once your trademark has been checked, share a high-resolution picture of your logo if you’re using a design mark.
- Under “Product Information,” you should add at least one picture that clearly shows your brand name or logo stuck on goods or packaging.
- Make sure you know if you’re a seller, a dealer, or both.
- Pick the types of goods you want to sell, like tech, jewelry, or beauty products.
- Give information about how the product will be made and sold, such as documentation, places where it will be sold, and so on.
- Send in your application
- You’ll get a proof code that you need to send to Amazon to finish signing up.
A+ Content
Upgrading detail pages with A+ content has been shown to improve sales by 5.6% on average. Explore your storytelling skills with A+ Content in amazon product photography for the Amazon perfect start.Â
Differentiate yourself from the competition by making Amazon product pages with vivid images, fun interactive features, and interesting stories. Enhance the picture of your Amazon brand, get customers involved, and make shopping more memorable, which will lead to more sales.Â
Is Amazon A+ Content Indexed?
Indeed, Amazon doesn’t index your product images alt-text, or copy, but Google does. You can also show up higher in search results if Google indexed your site. After you publish your A+ description, the old text explanation will be deleted.
As long as you leave the old description part blank, Amazon will still index the keywords you used in it, even though the item no longer lives on Amazon. First, look for your ASIN on Amazon. Then, type in the term (ASIN: keyword).Â
If people look for your product and find that keyword, it has been indexed. “Your search ‘ASIN: keyword’ did not match any products,” means it has NOT been indexed. Use keywords that are NOT used anywhere else in your ad to find out if they are being indexed in your A+ content or your old description.
Read More: A+ Premium: Engage Customers with Dynamic Visual Content
Amazon Advertising
By the end of the first year after starting a Sponsored Products campaign, sellers saw a +31% rise in units bought and a +50% rise in glance views.
Amazon-sponsored products, Amazon Ad Campaigns, Coupons, and Deals can help you get the best Amazon launch and attract the right customers. You can get useful traffic to your Amazon product listings by focusing on relevant keywords and running long-term ads.
 Highlight your Amazon listing images more, get more clicks, and put them right in the middle of the Amazon marketplace, which is very competitive.
What Are The Benefits Of Sponsored Products Ads?
Targeting shoppers who are already on Amazon and ready to buy is a simple and very effective way to get your Amazon listing images in front of new buyers. They don’t have to be enticed to a store or motivated to search for your product—you just need to be available in the search results.
Sponsored Product ads are a great way to get more views, clicks, and sales, whether you just released a new product and need traffic or you constantly sell the same product.Â
To keep things in perspective, almost 66% of Amazon sellers use Sponsored Product Ads for their items, which could make the cost of ads in your area go up.Â
Amazon Attribution
Label-registered sellers can use Amazon Attribution, a free promotion tool, to track the success of their marketing efforts outside of Amazon. With attribution, sellers can get more information about how their marketing channels that aren’t Amazon are doing by looking at specific analytics and insights.
For example, you wouldn’t know how well your Facebook or Google ads helped your Amazon sales without Attribution. Attribution lets you see key metrics that show how effective each off-Amazon effort is, so you don’t have to rely on guesswork when spending money on them.
How Can Perfect Launch Playbooks Help You Make More Sales on Amazon?
Enroll in the Perfect Launch Program
This program gives helpful tips, materials, and instruments to assist sellers in carrying out their Amazon launch plans efficiently. Joining this program gives buyers access to advise and help from experts, which helps them avoid common mistakes and improve their chances of success. You can gain from it in these ways:
Expert Help
The program gives you access to seasoned experts who can give you help that is tailored to your needs. Getting help from a professional can help you get around the Amazon marketplace better, no matter how experienced you are as a business or a first-time seller.
Use Fulfillment by Amazon (FBA)
You can store your items in an Amazon warehouse and let Amazon handle all of the shipping through the FBA programme.Â
Amazon Prime users who are used to fast, free shipping will find these items even more appealing because they have the Prime badge on them. Amazon’s data shows that FBA increases sales by 20 to 25 percent daily on average.
Resource Toolkit
The program gives sellers a full set of templates, checklists, and other tools to make the start process go more smoothly. From researching products to making marketing plans, these tools can save you time and make sure you don’t miss any important steps.
Cost-effective Solutions
 Sellers can avoid making mistakes that cost a lot of money by joining the Perfect Launch Program. You can use tried-and-true methods and best practices right from the start instead of learning by making mistakes. This will save you time and money in the long run.
Request a Free price
Sellers can get a free price to see if the program works for their specific business. This way, you can think about the possible benefits of joining the program without committing to any money right away.
Optimize Your Amazon Product Listings
 Improving your Amazon listing images is a must if you want to get more users and sales on Amazon. Here are some important techniques to think about:
Strong Product Descriptions
 Write product descriptions that show off your goods’ special qualities and advantages. Use convincing language to get people interested in buying and effectively solve their problems.Â
For instance, if you’re selling a fitness tracker, stress its advanced features, like tracking your heart rate and activities, to show buyers how valuable it is.
Quality Visuals
To show off your goods in the best light, hire professionals to do Amazon product photography. Images and videos of high quality can make shopping more enjoyable for customers and boost their faith in buying something.Â
For example, if you’re selling jewelry that was made by hand, include close-ups of each piece that show off its fine features and skill.
Keyword Optimization
 Find keywords that people are likely to use when they are looking for products like yours. To get your products to show up higher in Amazon’s search results, use these keywords in your titles, bullet points, and descriptions in a smart way.Â
For example, if you’re offering organic skin care products, use words like “natural,” “cruelty-free,” and “vegan” to bring in customers who care about the environment.
- 5-percent of your first $1,000,000 in branded sales are returned to you.
- As an Amazon Partnered Carrier, you can get a $100 discount on incoming FBA shipping.
- A $50 credit for products that are sponsored ad networks that charge for clicks
- Up to 30 reliable reviews of one product on Vine for free, which is worth $200.
- It’s also hard to start a new business or even just a new way to sell things. Following clear rules based on facts makes the first few months easy and sets you up for future success.
Read More:
How Does Amazon Product Photography Affect Conversion Rates?
Automatic Pricing Tool
Quitting Guesswork About Prices
With the Automatic Pricing Tool, buyers don’t have to guess about prices anymore. The tool uses advanced algorithms to look at real-time market changes and peer pricing trends instead of experts or limited market data deciding how to change prices by hand. Using data to guide price decisions helps sellers make the most profitable and competitive choices.
Adaptable Price Strategies
The Automatic Pricing Tool lets sellers set flexible price strategies that change depending on how the market is doing. For instance, sellers can set their prices to change immediately based on things like changes in neighboring sellers’ prices, changes in demand, or seasonal patterns.Â
With the ability to adapt to changing market conditions and stay flexible, sellers can stay ahead of the competition and take advantage of chances as they come up.
Staying Competitive
The Automatic Pricing Tool’s main goal is to help buyers get the Featured Offer spot on Amazon product listings. As a Featured Offer, a seller’s product is shown clearly at the top of the product detail page. This makes the product more visible and brings in more visitors and sales.
 According to studies, getting the Featured Offer spot can speed up sales by as much as 50%. This is why sellers want it.
 Bring in More Customers and Increase Profits
 The Automatic Pricing Tool helps sellers improve their pricing methods so they can bring in more customers and increase their profits.Â
To make sure they stay appealing to customers and make good margins, sellers can set pricing rules and parameters that strike a mix between competitive pricing and making a profit.Â
For example, sellers can set their prices to automatically match or beat rivals’ prices within a certain range. This keeps them competitive without hurting their profits.
No-Stress Price Checking And Changing
There is no need for sellers to constantly check and change their prices by hand with the Automatic Pricing Tool. This is one of its best features.Â
Sellers can set their pricing rules and settings in the tool and let it do the rest, so they don’t have to spend hours doing things like manually adjusting prices and looking at market trends.Â
Because of this, sellers have more time and money to work on other parts of their business, like making new products, selling them, or helping customers.
Conclusion
Amazon Perfect Launch gives new sellers a plan for their first 90 days on the platform. For brand awareness and sales, it focuses on Amazon Brand Registry, A+ Content, Automatic Pricing, and Amazon Advertising. This blog emphasizes the first phase and offers tips for a good start.Â
Get ready to boost your Amazon FBA sales like never before! Just 90 days after you get the New Seller Guide, your business will be completely different.Â
Don’t wait to kickstart your Amazon FBA journey with AMZ One Step
Hi there! I’m the content marketing and branding specialist for AMZ One Step. I work hard to create engaging and informative content that helps our readers learn more about Amazon selling and how to make the most of their businesses. I love spending time with my family and exploring literary works when I’m not writing or working on projects.
