Being the irrefutable leading e-commerce website. Amazon is undoubtedly the current holy grail when it comes to online shopping. With approximately 2.45 Billion monthly visits (As of June 2021) to the website alone), Amazon as a platform is something that sellers can no longer simply look on to. That being said you can’t just go all in without doing proper research and learning about your options. The increase in monthly site visits has also increased the competition and hurdles that a seller must go through in order to successfully sell on Amazon.
After working with thousands of clients on small and big projects. We at AMZOS have recognized some similar reservations that almost all sellers have during our one-on-one meetings with our increasing client list.
AMZOS has collaborated to create this guide to help you find the best solution for any service that you may require as an Amazon seller. We hope to impart what we have learned in hopes that it may provide anyone looking to delve into Amazon as a seller with an extensive guide so they can familiarize themselves and learn about different solution providers like AMZOS whose sole job is to help you find success on Amazon.
With the continuous increase in website traffic, Amazon itself is also continuously making algorithmic changes every now and then in order to provide a better experience to its customers. Therefore, familiarizing yourself with these changes and adapting your product listings to cater to those changes is crucial as well. These changes can be determining factors in whether your listing remains successful or not.
PRODUCT RESEARCH AND MARKET VIABILITY
Before you can sell on Amazon you will need to have a product that you can not only sell but is actually something that people are interested in buying. Without any doubt, one of the easiest tools that allow you to conveniently do market research on your own even if you are a novice e-commerce seller is Helium 10. The single platform not only allows you to manage your business but includes easy-to-use tools that help you stay in the loop about changing consumer trends especially related to your specific product.
This is important because thorough product research done keeping market viability in mind is one of the first stepping stones that is needed to be done by any hopeful Amazon Seller (if they wish to be successful). After you are content with product research and have picked a product that you wish to sell. You must follow the following steps to ensure
*It should be noted here, that Amazon does have certain special categories (restricted) for which you need permission and rules you have to follow before you can start selling your product. So you need to keep this in mind when selecting the product that you wish to sell. For more info click here
Where to Source Your Product From?
The first step is to select where you source your product from. This is important as it can set the tone or influence the trajectory of how you will do as a seller.
The best sourcing website for Amazon include:
Alibaba – like its namesake the website is a treasure trove for finding bulk products that can be sold on Amazon. It is also the biggest marketplace that helps connects business owners with suppliers (manufacturers and not resellers) through the website you can make product altercations to customize it to your liking or need.
Some other sourcing websites include
AliExpress – an extension of Alibaba that is more geared to providing better quality products at factory pricing. This might be the option if you only plan to sell limited products easier to navigate. However has a lower number of named brands, and meaningless options.
ALLTIMETRADING – A good option if you want to sell a niche hard-to-find merchandise sourced domestically within the USA.
3RD PARTY QUALITY CONTROL
Once you have your product selected it is highly recommended to use a company that offers inspection services for Amazon FBA. Amazon does have certain criteria that are required to be fulfilled before you can list your product on the website store. Therefore, getting your product professionally inspected allows you to keep the quality of your product in check.
Make sure that the product you are delivering does not get rejected due to something as simple as the packaging weight and dimension as well as other Amazon criteria.. Seeing how comprehensive the Amazon requirements are is better if you choose a company that specializes and is well versed when it comes to what Amazon allows and doesn’t allow. Doing this will not only save you time and money now but also any future trouble that may arise if you decide to carry out your own inspection.
Some companies that do offer Amazon FBA inspection services at varying prices include
Select A Shipping Carrier
The next step is finding a reliable shipping service for your deliverables. If you want to remain successful in the long run you need a shipping carrier partner that will not only deliver your product on time but also handle the packaging in such a way that it remains intact. Although the quality of the packaging you select also matters in this regard. Two of the supplier companies that have a reliable image when it comes to offering reliable quality packaging include
Uline – They have an easy-to-navigate online ordering system and also provide the option for branding if you want to go that route.
Global Industrial – Being in the industry for over 70 years they are also a good option to consider.
Now, when it comes to the actual transportation, you want a shipping partner that fulfills the assurance that the product will be delivered as promised (not be broken due to mishandling). This is why it is better to research all of the shipping carriers that you can find and go with the one that you think fits best with your brand. Some of these include USPS, UPS, and FedX. However, feel free to do your own research and go with the one that you think fits best with your business model.
You can also go the Amazon FBA route. However, you do need to become an Amazon FBA seller for that and Amazon will take care of the rest. Since Amazon will charge you for storage make sure to calculate and know how much exactly will you be spending beforehand.
If you have a high enough product volume and are doing FBM you might want to look into
ShipWorks – a scalable shipping software for e-commerce merchants. The software might be exactly what you need to help you ship smarter and also save cost.
Optimize Your Landing Page
Now that you have a product that you want to associate with your brand on Amazon. The next step would be to get in contact with a company that specializes in optimizing your product landing page. Since the product landing page will essentially be playing the role of a salesperson you need to make sure the page has answers to any query that your customer may have. To ensure that your product landing page (aka your sales representative) represents your brand well you should think about hiring professionals that offer the following services.
Best Copywriting Service
A well-written product copy can help elevate your product listing from a good one and make it great. A lot of sellers put only generic information in their product copy. This is why when you as a seller have a copy that not only includes all the necessary information but also presents it in such a way that creates a mental image of the product as well as answers most of the queries that one might have regarding any certain product. In short, a good copy is written from the perspective of a prospective buyer instead of the seller. Visit amzonestep.com to get the best copywriting services available in the market.
Best Product Photography Service
Good product images are those that go hand in hand with the rest of your product listing. They allow you as a seller to provide visual cues that help deliver any necessary information that the buyer might miss in the listing copy. To learn why you should incorporate some visual references in your product images, to learn how you can take good product photos: click here.
Videography Service to set your product apart
A Product Video can help you summarize all the benefits mentioned within the listing along with visuals vastly improving the customer experience. Since the customer can’t physically experience the product. The product video acts as a visual aid that adds more to the info presented in the images as well as the listing copy.
A+ content service for better conversions
Speaking of improving customer experience the other feature offered is the Amazon A+ content. This advanced tool allows a seller to incorporate all three of the above-mentioned things and present it all in an advanced way within the overall listing. However, in order to take advantage of this feature, your brand needs to be registered and approved by Amazon Brand’s Registry
AMZ One Step can help you sell more on Amazon by offering the best A+ content services. High-quality A+ content ensures,
- Appealing and attractive look to your listings
- Increased Conversion Rates.
- Confident purchase
- Reduction of immediate bounce-offs.
All of the above-mentioned things might seem not as important on their own. But when combined together they do make an impact and can be the reason that sets your product apart from the rest of the competition. If all of this information feels overwhelming no need to worry as there are countless reliable companies that specialize in creating top-notch product listings for your products. You can either select different service providers for each individual service that you require or go with someone like AMZ One Step which offers all of these services on their own as well as together. It is recommended to go with a company that specializes in most of the services that you need as this will help you stay within budget. By selecting a single company that provides all these services you will also only be dealing with a single company instead of having to manage and do the back and forth with multiple ones saving you time as well.
RUN A Successful PPC Campaign
After your product listing is live. You will initially need to run a PPC campaign for those initial clicks and traffic. Running a successful campaign in the beginning; especially when you are launching a new product, will help you rank higher later on. For this, you will need to invest in reliable Amazon PPC software as it will make it easier to manage your campaigns. Some of the best Amazon PPC software tools on the market right now are
Adtomic – The Helium10’s PPC software like the rest of Helium10’s other features is well thought out and easy to use. It covers all of your needs with predefined campaign strategies and easy-to-follow templates that help you set your campaigns according to your goals.
Some of the other multi-featured software include
There are also some companies that specialize in running successful PPC campaigns on your behalf, making them an option that you can also consider. Two of the best ones include
Better AMS – They have a very well-designed system named the CYBORG system that is specifically designed to a. increase your sales and b. control ACOS
AMZ One Step – A fairly newer company that due to its team of experts has made a name for itself in a short amount of time. They are a good option to consider if you want a top quality and fast turnaround for better ACOS, high conversions, and increase revenue at an affordable cost.
Get In Touch With An Amazon Product Ranking Service Provider
This could be one of the best decisions that you can make if you want to experience long-term success on Amazon. There are many service providers that use their expertise and knowledge of the field to help optimize your listing for success. Essentially there are three things you need to optimize your product listing for:
Some service providers that have an astute understanding of the A9 algorithm include
AMZ One Step – with team members whose only purpose is to re-understand the A9 algorithm and how it works after every time a change is implemented and pass the information along to the rest of the team.
ProAmazon “Service (Aka ADI Infosys) with 7+ years’ experience under their belt will have to look further since all the top results websites are either unprofessional looking or look sus)
Hire a Service Provider to Manage Your Amazon Account
Once your product page is up and running. There are multiple reasons why you may need to hire someone to take over and manage your seller account.
- You want to expand your operation.
- You want to focus your time and energy on a new project.
- You need help due to the increased number of daily sales
Other steps that you can also take.
Invest in An Amazon Review Software
With the introduction of the customer satisfaction rate metric, it is wise to invest in a good review software tool that can help you not only request reviews but also help you act on negative feedback by sending you a notification or reminder. One such tool is FeedbackExpress which has become a synonym for managing Amazon feedback and product reviews. With their basic plan starting at only 69$/month.
Some other ones you can use are
Hire a Virtual Assistant
With the ever-increasing popularity of Amazon. It has become one of the most important platforms for any seller. However, due to its constant rising popularity, it is also one with the most competition. To provide a positive customer experience Amazon has been constantly updating and making changes to its A9 algorithm. This is why in order to sell on Amazon in 2022 you need to familiarize yourself with the new algorithmic changes every time they happen. Not only had that but you also periodically made the necessary changes to your product listing; unless you want it to become lost in the competition. Taking all of this on your own may feel overwhelming or too much for a single person. This is why it is a good idea to hire the services of certain service providers who specialize in everything Amazon. By doing so you will not only save time but also potential future revenue that you might earn.
Alina is a content marketing specialist at AMZ One Step, where she writes about Amazon Marketplace and helps sellers in planning out a multi-channel strategy for their Amazon Business. Besides that, she likes talking about Art, Psychology and Astronomy.