Winning At The Sport Of Amazon Business 2020

Winning At The Sport Of Amazon Business 2020

Rome wasn’t built in a day. The progress of Rome in becoming the most admirable city took ages.

It takes time to create something great. No one has ever achieved anything big without facing difficult times.

Bill Gates didn’t become the billionaire in a day or week. It took time, so; it will take time in your case too.

The most important thing in your journey is ‘difficult times’.

You see, there are many YouTube creators and business owners telling you about their magic trick for becoming a millionaire in just a week or in a few months, they are all fake.

No billionaire spent his time on making videos or selling courses for dollars. FIX THAT IN YOUR MIND!

Here is Bad News.

Thousands of sellers join Amazon every year, but only a few reach the top. It is indeed very difficult to be that ‘few’.

In Amazon, things aren’t always fair.

What’s working for you today may not work for you tomorrow. The products that are getting sales today may not get sales tomorrow. The A+ that has been working for you up till now may not work tomorrow.

So yes, the e-commerce business always needs update and changes.

I am here to show you some tricks and tips to stay alive in the Amazon market and achieve new heights on a regular basis.

I am guessing that you already have an Amazon business and have your product there on Amazon.

#1 Start with you Title

Is it optimized? Is your title written in accordance with the A9 Amazon Ranking Algorithm?

According to Amazon Algorithm, you are required to use the keyword in your title (Which is mostly your product name in this case).

It should be noted that Title is the first thing buyers see on your listing, a slight confusing or incomplete title will make you lose money.

The basic formula for writing title is:

Brand name + product name + features

If you have adopted this strategy for your title, you are all set to move on #2.

#2 Have you placed the keywords in your content?

Don’t just scroll down, there is more.

I hope, your content is pretty engaging and it has all the necessary features included. However, did you forget to snuff the keywords?

The use of keywords in your title, product description, link, and bullet points is an important part of the Amazon Ranking Algorithm. Without them, you can’t get decent organic position in Amazon.

Basically, it’s all about the relevancy. The right usage of keyword tells the Amazon bot that this product is genuine and relevant to that ‘certain search query’.

The use of long-tail keywords has its own advantages as it’s more likely to bring great results for your business.

Let’s move to the core of Amazon Selling.

#3 Remove the ‘Bad Images’

Would you ever buy a product with no featured image? Most likely, you won’t.

Bad images adversely impact a brand reputation and its sales. A listing with bad images hurts more than a listing with no image.

So, what are the ‘Bad Images?’

Images that don’t bring you sales are simply Bad Images. Photography for Amazon has its own criteria which should be followed strictly to increase clicks and revenue.

Photography is regarded as the backbone of Amazon, and expecting a decent return without it is absurd.

What do bad images reflect your customer?

Customers feel that either the seller is trying to hide something about the product or it isn’t the product he is looking for!

In this case, you lose. If you’re getting lots of traffic and little-to-no sales, there can be a problem with your images.

In fact, you can’t survive the tough competition in Amazon without the Lifestyle images and Infographic images.

#4 Place discounts on your product

I know, this may not seem the best idea. With high Amazon fees and delivery charges, one is less likely to think of giving a discount.

But, it is more than just a discount. It is about out beating your competitors in the market.

Discounts on Amazon are the best way to increase customer retention and revenue at the same time.

With good discounts, you are likely to get more clicks than your competitor, thus it can help you achieve high organic rankings in the Amazon search.

Discounts should be made according to competitor pricing.

#5 Gain more reviews

Reviews are not only a great ranking signal for the Amazon Algorithm, but also they increase the CR of a product.

Reviews act as a convincing factor for a buyer in making a purchase. It develops a sense of trust and reliability in a brand that puts the customer in making a purchase.

Reviews are hard to get. However, you should keep trying to add more reviews on your listings.

#6 Bring new product launches.

As a marketer, I can assure you that brands who are consistent in bringing new products to the market receive higher customer retention and trust than the ones who don’t.

You should keep on occupying new market places.

Whether you believe it or not, this is by far the best way to increase brand loyalty and customer retention.

#7 Time to climb the ladder with PPC (Pay per Click)

You can’t fully rely on organic results in Amazon. I repeat, In Amazon, things aren’t fair. Advertisement is a must.

But, I am not talking about an investment with no return and just little exposure. No, it is not Facebook ads.

PPC brings great results if they are run well. They can boost up your sales by 10x in a matter of days.

If you ignore the need for PPC, you will be out of competition one day. However, it solely depends upon the amount of competition in that particular market. On higher competition, PPC is must.

If you run your PPC Campaign with the right bidding and keywords, it can bring you unimaginable results.

With PPC, you can enhance your brand exposure and reputation by a much larger extent.

#8 Get along with Amazon Prime Video

We all know the immense benefits of videography in the e-commerce world. The video brings more sales and clicks as compared to the static images.

Because video tends to give a better reflection of the product to the customer than a static image. It’s the reality check. If you compare, videos have a higher CR than any static image.

Amazon has a feature of prime video that is great for Amazon sellers to promote their brand and products.

If you haven’t been investing in the videos, you should do it now. The earlier you grab the new thing, the more benefit you will have.

Videography can do wonders for your Amazon business.

#9 Market outside of Amazon

Off course, it will increase your marketing cost. But, it’s going to worth it.

You can’t take people out of the Amazon, but you can surely bring customers to your products on Amazon.

To your guess, I am talking about Social Media Marketing.

To this day, Facebook has been a great platform for bringing customers and sales to your business. While working with Amazon, you have an advantage. You don’t need to spend anything on Photography or designing, because it’s already done.

All you need to do is to establish a brand in Facebook and Instagram while redirecting them to your products on Amazon.

As a matter of fact, very few people are doing it. But those who are, they are getting tons of traffic and revenue.

Even, Instagram can help you drive tons of traffic to your Amazon seller page which will be a great support for you in your Amazon business especially in days when you don’t have good organic rankings.

#10 Avoid Over Promising

Exaggeration is bad for every business. It never helps! Sometimes, it backfires too!

Using words such as lifetime guarantee, 100% leather, 100% washable, etc are no good use. Nothing is 100%.

Over-promising leads to bad reviews and feedbacks by the customers. Those reviews may outrage you with anger, but don’t forget you promised those things.

A single bad review will hurt you much more than these words will benefit you.

This is very important to consider when writing engaging content for the products. Engaging content doesn’t mean a sugar-coated speech that is full of exaggerated words.

Try to keep things real.

Over to you

As I said in the start, Rome wasn’t built in a day. You will not become a millionaire in a day. It too will take time and efforts.

In Amazon, successful sellers are those who keep on occupying new markets by bringing new products.

Don’t stop investing in your business. Always keep a reasonable amount for ads because it will keep your brand alive.

Last, but not the least, market your product outside the Amazon market.

 

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Creative Head
Daniyal shares an in-depth knowledge of Amazon Marketing with a comprehensive experience in PPC and listing optimization. He is a highly successful Amazon Seller and have been in the industry for over 10 years. Daniyal aims to help Amazon sellers with the useful insights to Amazon Marketing.

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